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WEAU 13 logo.png
Eau Claire/La Crosse, Wisconsin
Branding WEAU 13 (general)
WEAU 13 News
Slogan Important To You
Channels Digital: 38 (UHF)
Virtual: 13 (PSIP)
Subchannels 13.1 NBC
13.2 local weather
13.3 Antenna TV
Network NBC
Owner Gray Television
(Gray Television
Licensee, LLC)
First air date December 17, 1953
Call letters' meaning We're EAU Claire
Sister station(s) WMTV, WSAW
Former channel number(s) Analog: 13 (VHF, 1953–2009)
39 (UHF, 2002–2009)
13 (2009–2011)
Former affiliations all secondary:
CBS, ABC, DuMont (1954–1956) [1]
Transmitter power 1,000 kW
Height 607 m
Facility ID 7893
Transmitter coordinates 44°39′49.5″N 90°57′41.3″W / 44.663750°N 90.961472°W / 44.663750; -90.961472
Website weau.com

WEAU is the NBC-affiliated television station for Western Wisconsin that is licensed to Eau Claire. It broadcasts a high definition digital on UHF channel 38 from a transmitter, north of Fairchild, along the Eau Claire and Clark County line. Owned by Gray Television, the station has studios on South Hastings Way/U.S. 53 Business in Altoona (with an Eau Claire postal address). Syndicated programing on WEAU includes Wheel of Fortune, Inside Edition, Jeopardy!, and Steve Harvey among others.

Western Wisconsin is one of the few markets in the United States to receive NBC programming from multiple over-the-air affiliates as La Crosse is also served by W50DR-D channel 50, a repeater of KTTC from Rochester, Minnesota. This low-powered station airs from a transmitter in La Crescent, Minnesota and provides over-the-air service of NBC to viewers in La Crosse unable to receive WEAU due to area topography. However, WEAU is considered the primary NBC affiliate for that area and is the only affiliate available on cable and satellite television providers.

Digital television[edit]

Channel Video Aspect Programming
13.1 1080i 16:9 main WEAU programming / NBC
13.2 480i 4:3 24-hour local weather
13.3 Antenna TV [2]


WEAU-TV signed-on December 17, 1953 under the ownership of Central Broadcasting Company. This ownership group was led by a predecessor to Morgan Murphy Media and also included the Eau Claire Leader-Telegram along with WEAU radio (790 AM now WEAQ at 1150 AM, and 94.1 FM now WIAL).[3] It has always been a primary NBC affiliate but initially carried programs from CBS, ABC, and DuMont. During the late-950s, the station was also briefly affiliated with the NTA Film Network.[4] One of the first well-known personalities on WEAU was "Sheriff Bob" Dawson who hosted a children's show during the 1950s and 1960s.

The station initially broadcast from a tower immediately behind the WEAU studios on South Hastings Way in Eau Claire. A new tower, approximately 1,000 feet (300 m) tall, was built in the same location in 1956 44°39′50″N 90°57′41″W / 44.66389°N 90.96139°W / 44.66389; -90.96139 before an approximately 2,000-foot (610 m) tower was constructed near Fairchild in 1966. The tower in Eau Claire is now topped by the digital transmitter of rival ABC affiliate WQOW.

Morgan Murphy sold off WEAU radio in 1959; in 1962, it sold WEAU-TV to The Post Corporation of Appleton (Morgan Murphy would later purchase rival WKBT). WEAU's departure from radio proved short-lived as The Post Corporation purchased Chippewa Falls radio station WAXX (1150 AM) in 1963,[5] and two years later, established a new WEAU-FM at 100.7 (moving to 104.5 when the Fairchild tower was built) which largely simulcasted WAXX's country music format. WEAU-FM's call letters were switched to WAXX-FM in 1977,[6] and in 1978, the country format was moved exclusively to WAXX-FM with the AM station becoming WAYY (which later moved to 790 AM in a swap with WEAQ).

In 1984, George N. Gillett Jr. purchased the Post Corporation stations including WEAU-TV. WAXX and WAYY were spun-off to Central Communications at the same time, and in 1985, the two radio stations moved out of the WEAU building to a new facility behind its parking lot. Despite being under separate ownership, WEAU continued to provide weather forecasting services for WAXX and WAYY as well as other stations purchased by Central Communications (which included WEAU's original radio properties, WEAQ and WIAL, in addition to WECL and WDRK) until December 31, 2001). WEAU resumed providing weather services to those same six stations, now under the ownership of Maverick Media, on September 11, 2006.

Gillett began defaulting on some of his purchases in the late-1980s culminating in 1990 when he sold WEAU to Busse Broadcasting, owner of KOLN in Lincoln, Nebraska and KGIN in Grand Island, Nebraska (and at one point also owned WWMT in Kalamazoo, Michigan and KOKH-TV in Oklahoma City). In 1998, Gray Communications Systems (which was subsequently renamed Gray Television) and Cosmos Broadcasting (the broadcasting division of The Liberty Corporation which has since been merged into Raycom Media) teamed up to purchase the Busse stations with WEAU going to Cosmos and KOLN/KGIN going to Gray. Cosmos then traded WEAU back to Gray in exchange for WALB (Gray's original flagship station) in Albany, Georgia. Technology was the highlight of the following decade as WEAU-DT, which originally transmitted on channel 39, signed-on April 30, 2002 with the digital transmitter located at the top of the tower in Fairchild.

The station ended analog broadcasting at approximately 12:30 p.m. on February 16, 2009. At around 1 o'clock, WEAU's digital signal moved from channel 39 to channel 13. On October 1, 2012, WEAU dropped the -TV suffix from its call sign.[7] The transmission tower 44°39′49.5″N 90°57′41.3″W / 44.663750°N 90.961472°W / 44.663750; -90.961472 for WEAU was the tallest structure in the state of Wisconsin topping out at 2,000 feet (610 m), or over 500 feet (150 m) taller than the Empire State Building. The tower was shared with former sister radio station WAXX. On March 22, 2011, this tower collapsed during an intense winter storm that brought a mixture of terrible weather conditions.[8] A replacement tower was completed by December 15, 2011 and broadcasts resumed on UHF channel 38 in late-December.

News operation[edit]

Nightly news open at 10.

WEAU constructed its own Doppler weather radar in 1979, becoming the first television station in the market to have its own device and no longer rely on delayed data from the National Weather Service. It premiered a 5 o'clock weeknight newscast on September 14, 1981. A satellite truck to provide live remote broadcasts came into use by 1983. The station was met with tragedy in September 1991 when weeknight news anchor Cindy Schott died unexpectedly. Her death was later the subject of a story on Real Life with Jane Pauley and Dateline NBC. WEAU resorted to a solo anchor format for the 6 and 10 p.m. news (John Froyd) following the death of Cindy Schott but returned to a co-anchor format for their weeknight 10 o'clock program (Pat Kreitlow and Judy Clark) in August 1998 upon Froyd's retirement.

On August 28, 2006, WEAU entered into a news share agreement with Fox affiliates WLAX/WEUX (then owned by Grant Broadcasting System II). The arrangement resulted in those stations airing a weeknight prime time newscast produced by this NBC outlet. Known as Fox 25/48 News at 9, the half-hour broadcast would eventually be expanded to weekends starting January 20, 2007. MyNetworkTV affiliate WKBT-DT2 also airs local news at 9 but this effort is only a weeknight scheduling that competes with WLAX/WEUX.

WLAX/WEUX features a majority of WEAU's on-air team except for maintaining a separate meteorologist and sports anchor on weeknights as well as a separate weekend news anchor (although they can report and/or fill-in on the NBC outlet when needed). Fox 25/48 News at 9 originates from a secondary set at WEAU's studios and is fed to the WLAX/WEUX facility through a fiber-optic link. On August 5, 2011, WEAU upgraded its newscasts to high definition level. However, Fox 25/48 News at 9 was not included in the change because the show is produced from a secondary set that currently lacks HD cameras.

Newscast titles[edit]

  • Your Esso Reporter (1953–1957)
  • The Robinson Report (1957–1968)
  • Newsnight (1968–1974)
  • NewsCenter 13 (1974–2008)
  • WEAU 13 News (2008–present)

News music[edit]

  • "NBC TV-Radio Newspulse" by Fred Weinberg Productions, Inc. (1974–1979)
  • "Hello News" by Gari Media Group (1984-1990)
  • "The Great News Package" by Gari Media Group (1990-1997)
  • "This Is Your News" by Gari Media Group (1997-2006)
  • "Working For You" by 615 Music (2006–present)
  • "The NBC Collection" by Gari Media Group (2007–present)
  • "Inergy" by Stephen Arnold Music (2013–present)

News team [9][edit]

+ denotes personnel normally not seen on WEAU


  • Courtney Everett - weekday mornings (4:30-7 a.m.); also multimedia journalist
  • Judy Clark - weekday mornings (10 a.m.), weekdays at noon, and weeknights at 5
  • Nikki Junewicz - weeknights at 5, 6, and 10
  • Chris Herzog - Managing Editor; weeknights at 6, 9 (WLAX/WEUX), and 10
  • Jenny You - Saturdays at 6 and weekends at 10; also reporter
  • + Megan Lowry - weekends at 9 (WLAX/WEUX); also reporter

SkyWarn 13 Weather

  • Darren Maier - Chief Meteorologist; weeknights at 5, 6, and 10
  • + Matt Hoffman - meteorologist; weeknights at 9 (WLAX/WEUX)
  • Monica Ott - meteorologist; weekday mornings and weekdays at noon
  • Drew Williams - meteorologist; weekends

SportScene 13

  • Bob Gallaher - Sports Director; weeknights at 6 and 10
  • + Jenn Chapman - weeknights at 9 (WLAX/WEUX)
  • Justus Cleveland - weekends; also sports reporter

Multimedia journalists

  • Meghan Kulig - Digital Executive Producer; also occasional fill-in news anchor
  • Andrew Fefer - Assistant News Director; also fill-in news anchor
  • Alicia Arnold - "Health Beat" segment
  • Sarah Moon - La Crosse
  • Amanda Tyler
  • Kevin Hurd
  • Joe Nelson

Notable former on-air staff[edit]

  • Bob Brainerd: OnMilwaukee.com columnist and Play-By-Play Voice of the Wisconsin TimberRattlers; WEAU Sports Reporter/Director: 1990-2000
  • Craig Coshun: FSN North Broadcaster/Big Ten Play-By-Play Announcer; WEAU Reporter/Anchor: 1988–90
  • Jim Crandell: Sports Director at FOX 40 in Sacramento, California; WEAU Sports Reporter/Director: 1979-1985
  • Chris Earl: sports anchor (1998–1999, then at KDLH, back here as a news anchor from 2005–2008, now at KCRG-TV)
  • Pat Kreitlow: Wisconsin State Senator, 23rd District (D-Chippewa Falls), 2007–2011; WEAU Anchor/Reporter: mid 1990s–2005
  • Cameron Sanders: CNN Correspondent & Host of public radio's "Marketplace; WEAU Reporter: 1979–80


  1. ^ http://www.ellwanger.tv/collect/tvg/eds/old/nw.html
  2. ^ Antenna TV Affiliate Map
  3. ^ Telecasting Yearbook-Marketbook 1954 (PDF). 1954. p. 319. Retrieved March 26, 2011. 
  4. ^ "Require Prime Evening Time for NTA Films", Boxoffice, November 10, 1956: 13 
  5. ^ "For the Record". Broadcasting. January 21, 1963. Retrieved March 26, 2011. 
  6. ^ "For the Record". Broadcasting. September 26, 1977. Retrieved March 26, 2011. 
  7. ^ "Call Sign History". CDBS Public Access. Federal Communications Commission. Retrieved October 2, 2012. 
  8. ^ "WEAU 13 tower collapses in Fairchild". WEAU-TV. Retrieved March 23, 2011. 
  9. ^ [1], weau.com. Retrieved October 10, 2011.

External links[edit]