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City of license Wendell, North Carolina
Zebulon, North Carolina
Broadcast area Raleigh/Durham
Research Triangle
Branding La Regia 540
Slogan "La Super Mexicana"
Frequency 540 kHz
Format Mexican Regional
Power 4000 Watts days, 500 Watts nights
Class B
Facility ID 18269
Transmitter coordinates 35°52′9″N 78°25′56″W / 35.86917°N 78.43222°W / 35.86917; -78.43222
Owner Marta Sanchez
(Sanchez Broadcasting Corporation)
Website http://www.laregia540y1490am.com/index1.html

WETC is an AM station licensed to both Wendell and Zebulon, North Carolina on 540. WETC, whose call letters stand for "We Entertain Tobacco Country", was a long-time country station featuring The J. Donavon Show in the late 1980s. In 1992, WETC became the first area radio station to program to the Triangle's burgeoning Spanish-speaking community, going completely Spanish by the late 1990s. WETC was owned by East Wake Broadcasting and later Carolina Regional Broadcasting before being sold to Prieto Communications in 2004.

Prieto Communications sold WETC to Marta Sanchez's Sanchez Broadcasting Corporation for consideration of the forgiveness of $1.45 million in debt; the transaction was consummate on January 4, 2013.

WETC's programming is also heard on WDUR.[1]


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