|City of license||Wendell, North Carolina
Zebulon, North Carolina
|Branding||La Regia 540|
|Slogan||"La Super Mexicana"|
|Power||4000 Watts days, 500 Watts nights|
(Sanchez Broadcasting Corporation)
WETC is an AM station licensed to both Wendell and Zebulon, North Carolina on 540. WETC, whose call letters stand for "We Entertain Tobacco Country", was a long-time country station featuring The J. Donavon Show in the late 1980s. In 1992, WETC became the first area radio station to program to the Triangle's burgeoning Spanish-speaking community, going completely Spanish by the late 1990s. WETC was owned by East Wake Broadcasting and later Carolina Regional Broadcasting before being sold to Prieto Communications in 2004.
Prieto Communications sold WETC to Marta Sanchez's Sanchez Broadcasting Corporation for consideration of the forgiveness of $1.45 million in debt; the transaction was consummate on January 4, 2013.
- http://www.radio-info.com/site/markets/grid/raleigh-durham, Retrieved on 2010-03-18.
- Query the FCC's AM station database for WETC
- Radio-Locator Information on WETC
- Query Nielsen Audio's AM station database for WETC
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