WFDF

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For other uses, see WFDF (disambiguation).
WFDF
Radio Disney910 2010.png
City of license Farmington Hills, Michigan
Broadcast area Metro Detroit
Flint, Michigan
The Thumb
Southwestern Ontario, Canada
Branding Radio Disney AM 910
Slogan Your Music, Your Way
Frequency 910 kHz (also on HD Radio)
First air date May 25, 1922 (in Flint, moved to Farmington Hills in 2006)
Format Children's radio
Power 50,000 watts (day)
25,000 watts (night)
Class B (regional)
Facility ID 13664
Transmitter coordinates 42°03′57″N 83°23′39″W / 42.06583°N 83.39417°W / 42.06583; -83.39417
Callsign meaning Frank D. Fallain (original owner)
Former callsigns WEAA (1922-1925)
Affiliations Radio Disney
Owner ABC, Inc. (Disney)
(Radio Disney Group, LLC)
Website www.radiodisney.com

WFDF (910 AM) is an American radio station, licensed to Farmington Hills, Michigan. It is the Radio Disney outlet for the Southeastern Michigan And Southwestern Ontario markets.

History[edit]

The station began broadcasting in 1922 as WEAA in Flint. The call letters were changed to WFDF in 1925, in honor of the founder of the station, Frank D. Fallain (1890-1968).

For many years the station featured a middle-of-the-road music format targeting Flint. WFDF experimented with a Top 40 rock format (using the nickname "Giant 91") for a time in the early 1970s, but the station's older listeners disliked the change and tuned out in droves, leading the station to shift its music mix back toward Adult Contemporary by 1975. In the 1980s, as popular music formats on AM were dying and shifting to FM, WFDF became an Adult Standards station and a favorite with the older demographics. WFDF's format shifted to News/Talk in 1993. By 2001, the station was owned by Cumulus Broadcasting.

Move to Detroit[edit]

Radio Disney AM 910 logo used 2008-2010.

In 2002, Cumulus sold the station to ABC and in August, the station began featuring programming from Radio Disney. In 2003, ABC began preparations to move WFDF to the Detroit market. It announced plans for a new array (of eight towers) in Monroe County, Michigan, and (first) applied to use the new site only for daytime operation (with Flint in the northwest corner of the proposed daytime coverage area) and to continue using the extant site near Flint during nighttime hours (since providing an interference-free nighttime signal to Flint from the Monroe County site, without exceeding the 50,000 watt maximum power limit, would be impossible). Shortly after WFDF started broadcasting with this two-site operation, they applied to change their city of license to Farmington Hills (a Detroit suburb), with 50,000 watts of daytime power and 25,000 watts at night, both from the Monroe County site. If WFDF had attempted to make the move in a single step, they could have been forced into a spectrum auction under rules that had recently been enacted at the time.

In order for this change to take place, some channels had to be deleted that would have interfered with the station's present signal. ABC purchased the AM license of WFRO in Fremont, Ohio; which operated at AM 900, while its FM sister was spun off to a new owner. Also operating on AM 900 was WSNQ in Gaylord, Michigan. This station was silenced shortly after its FM station, WMJZ, was spun off to a new owner. With the two AM 900 frequencies now silenced, this paved the way for WFDF to substantially increase its power and move into the more profitable Detroit radio market.

The new array still covers Flint with a city-grade signal during daytime hours. The license for the new facilities was granted by the Federal Communications Commission in January 2006. The city of license was changed in February 2006. The former broadcast towers in Burton, outside Flint, were taken down and dismantled in April 2006.

The station's office is located in Southfield, moving completely away from Genesee County in the spring of 2006.

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