|City of license||Farmington Hills, Michigan|
|Broadcast area||Metro Detroit
Southwestern Ontario, Canada
|Branding||Radio Disney AM 910|
|Slogan||Your Music, Your Way|
|Frequency||910 kHz (also on HD Radio)|
|First air date||May 25, 1922 (in Flint, moved to Farmington Hills in 2006)|
|Power||50,000 watts (day)
25,000 watts (night)
|Callsign meaning||Frank D. Fallain (original owner)|
|Former callsigns||WEAA (1922-1925)|
|Owner||ABC, Inc. (Disney)
(Radio Disney Group, LLC)
For many years the station featured a middle-of-the-road music format targeting Flint. WFDF experimented with a Top 40 rock format (using the nickname "Giant 91") for a time in the early 1970s, but the station's older listeners disliked the change and tuned out in droves, leading the station to shift its music mix back toward Adult Contemporary by 1975. In the 1980s, as popular music formats on AM were dying and shifting to FM, WFDF became an Adult Standards station and a favorite with the older demographics. WFDF's format shifted to News/Talk in 1993. By 2001, the station was owned by Cumulus Broadcasting.
Move to Detroit
In 2002, Cumulus sold the station to ABC and in August, the station began featuring programming from Radio Disney. In 2003, ABC began preparations to move WFDF to the Detroit market. It announced plans for a new array (of eight towers) in Monroe County, Michigan, and (first) applied to use the new site only for daytime operation (with Flint in the northwest corner of the proposed daytime coverage area) and to continue using the extant site near Flint during nighttime hours (since providing an interference-free nighttime signal to Flint from the Monroe County site, without exceeding the 50,000 watt maximum power limit, would be impossible). Shortly after WFDF started broadcasting with this two-site operation, they applied to change their city of license to Farmington Hills (a Detroit suburb), with 50,000 watts of daytime power and 25,000 watts at night, both from the Monroe County site. If WFDF had attempted to make the move in a single step, they could have been forced into a spectrum auction under rules that had recently been enacted at the time.
In order for this change to take place, some channels had to be deleted that would have interfered with the station's present signal. ABC purchased the AM license of WFRO in Fremont, Ohio; which operated at AM 900, while its FM sister was spun off to a new owner. Also operating on AM 900 was WSNQ in Gaylord, Michigan. This station was silenced shortly after its FM station, WMJZ, was spun off to a new owner. With the two AM 900 frequencies now silenced, this paved the way for WFDF to substantially increase its power and move into the more profitable Detroit radio market.
The new array still covers Flint with a city-grade signal during daytime hours. The license for the new facilities was granted by the Federal Communications Commission in January 2006. The city of license was changed in February 2006. The former broadcast towers in Burton, outside Flint, were taken down and dismantled in April 2006.
- Radio Disney's website
- Query the FCC's AM station database for WFDF
- Radio-Locator Information on WFDF
- Query Nielsen Audio's AM station database for WFDF
- WFDF history from The Uncommon Sense