WFFF-DT2

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WFFF-DT2
Burlington, Vermont/
Plattsburgh, New York
Branding 44.2 EFFF
Channels Digital: WFFF-DT 43.2 (UHF)
Virtual: 44.2 (PSIP)
Affiliations Independent
Owner Nexstar Broadcasting Group
(Nexstar Broadcasting, Inc.)
First air date September 27, 2007
Last air date September 30, 2013
Call letters' meaning see WFFF
Sister station(s) WVNY
Former affiliations The CW (2007-2013)
Transmitter power 47 kW
Height 839 m
Facility ID 10132
Transmitter coordinates 44°31′32.0″N 72°48′54.0″W / 44.525556°N 72.815000°W / 44.525556; -72.815000

WFFF-DT2 was a CW-affiliated and later Independent television station serving Vermont's Champlain Valley and Upstate New York's North Country. It was a second digital subchannel of Fox affiliate WFFF-TV that is owned by Nexstar Broadcasting Group. Over-the-air, WFFF-DT2 broadcast a standard definition digital signal on UHF channel 43.2 (or virtual channel 44.2 via PSIP) from a transmitter on Vermont's highest elevation, Mount Mansfield. The station could also be seen on Charter channel 11, Comcast channel 20, and Time Warner Cable digital channel 266.

Known on-air as The CW Burlington, and then 44.2 EFFF when it became independent, its parent station has studios on Mountain View Drive in Colchester, Vermont. Syndicated programming on WFFF-DT2 included Family Feud, COPS, America's Funniest Home Videos, and Friends among others. There was no website for this station besides a link to program listings on its parent station's website. The station ceased programming after September 30, 2013, and was replaced over the air by a standard definition feed of its parent station a few days later.[1]

History[edit]

On January 24, 2006, The WB and UPN announced the two networks would cease broadcasting and merge. The new combined service would be called The CW. The letters would represent the first initials of corporate parents "C"BS (the parent company of UPN) and the "W"arner Bros. unit of Time Warner. Until The CW's launch on September 18, it was unknown if there would be an affiliate in Burlington and Plattsburgh. Just before the launch date, it was announced The CW would air on WFFF in a delayed basis at 10 p.m. as did programming from The WB. Before it was officially confirmed it would be a secondary CW affiliate, there was a possibility new television station WCWF (now WNMN) in Saranac Lake, New York would become affiliated with the network.

As was the case with the previous network, The CW would also be available on cable the area through flagship WPIX from New York City. It was unlikely Class A UPN affiliate WGMU-CA would have been affiliated The CW. Network officials were on record as preferring the "stronger" WB and UPN affiliates and, despite secondary status, WFFF was by far the stronger station with its full-powered signal.

Logo as a CW affiliate, 2007-2013.

On September 27, 2007, WFFF moved The CW to its second digital subchannel. For Comcast viewers in Vermont, WFFF-DT2 immediately replaced WPIX. The subchannel was to be known on-air as "The CW 20" after its channel location on the cable provider. At its launch, the station became known on-air as "The CW Burlington".

It was not until December 31, 2008 when Charter systems in New York State did the same thing. It was not available on cable in Canada or some provider's basic tier within its home market such as Saranac Lake where Time Warner Cable offered WPIX instead. Smith Media agreed to sell WFFF (and thus WFFF-DT2) to the Nexstar Broadcasting Group on November 5, 2012.[2] The sale was finalized on March 1, 2013.

Despite having a similar logo to CW Plus affiliates, being on a digital subchannel, and was licensed to a bottom 100 market, WFFF-DT2 was not part of that service during its tenure with the network.

On March 4, 2013, WPTZ-DT 5.2 assumed the CW affiliation for the Plattsburgh/Burlington market from WFFF-DT2.[3][4] As a result, WFFF-DT2 replaced CW primetime programming with Extra, omg! Insider, Access Hollywood, and TMZ. The Bill Cunningham Show, which was aired weekday afternoons via The CW, was replaced with a second episode of The Wendy Williams Show, and the Saturday morning Vortexx block was replaced with Litton's Weekend Adventure.[5] (WFFF-DT2 was the only non-ABC affiliate to carry Litton's Weekend Adventure; the block was shared with sister station and ABC affiliate WVNY.) The station dropped the "CW Burlington" brand and began referring to itself on-air as "44.2 EFFF".

The station ceased programming as of October 1, 2013 and was replaced over the air with a standard definition feed of its parent station a few days later. Some of its programs were moved to WFFF or WVNY.[1]

References[edit]

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