|City of license||Tampa, Florida|
|Broadcast area||Tampa Bay area, Florida Suncoast, Nature Coast, Central Florida|
|Slogan||Tampa Bay's Hit Music Channel|
|Frequency||93.3 MHz (also on HD Radio)
93.3 HD-2 (93-3 FLZ HD-2 "Evolution") for dance music
|First air date||1948 (as WFLA-FM)|
(Dance "Evolution" on HD2)
|Callsign meaning||disambiguation of former WFLA calls,
Z used with former Z-93 branding
|Former callsigns||WFLA-FM (1948-1981)
|Sister stations||WBTP, WDAE, WFLA, WFUS, WHNZ, WMTX, WXTB, WFLA-TV|
WFLZ-FM (93.3 FM, "93-3 FLZ") is a CHR/Pop station broadcasting in the Tampa Bay area, Florida, USA. The station has a class C signal operating at 100,000 watts effective radiated power, and is one of the most powerful FM radio stations in Florida, covering four of the state's radio markets.
The Early Years
The station began in 1948 as WFLA-FM, one of Tampa Bay's, and Florida's, first FM stations. For most of its early life, WFLA-FM carried a light, "beautiful music" format. The station was owned by The Tampa Tribune, which also owned WFLA and WFLA-TV in Tampa. In 1966, the Tribune and its three stations were sold to Richmond Newspapers, which became Media General in 1969.
In 1981, after spending most of its early life as a beautiful music station, it changed to a country format, as WOJC, "Orange Country 93". However, it was unable to compete against country powerhouses at the time, WSUN and WQYK-FM.
In the mid-1980s, it changed again to a more-conventional adult contemporary format, bringing back the WFLA-FM calls and using the name "93 FLA". While it was a little more successful, it still faced competition from WNLT and WIQI.
It was then reformatted into WPDS ("Paradise 93"), a soft adult contemporary formatted station, but this too was unsuccessful.
WFLA-FM and its AM sister, WFLA, were purchased by Jacor Broadcasting in 1988. It changed its calls to WFLZ and soon changed to oldies, as "Z93". Competing against WHBO, it lasted only a year. The Tampa Bay radio landscape change was influenced by a St Petersburg Times "Favorite DJ" contest. Oldies AM1040 WHBO won the mail-in vote contest. CHR FM104.7 Q-105 cried foul, claiming ballot stuffing. Regardless, this episode suggested to Jacor that WFLZ had significant competition from a little AM station, and it suggested that longtime CHR Q-105 might not be insurmountable.
The Power Pig
After a weekend of stunting, including an hour of an urban contemporary micro-format, WFLZ would flip to Top 40 on September 25, 1989 at 8:15 AM to compete against local CHR Q105 (the first song under the new format was "Cold Hearted" by Paula Abdul). The station became "Power 93" or "The Power Pig", and aggressively targeted Q105 with promotions such as handing out "Screw The Q" t-shirts at various on the street events. The station took over first place in 72 days and became one of the most legendary radio stations of all time!
In March 1995, The Power Pig dropped its aggressive image and change to "93-3 FLZ". Its slogan was "The New Music Revolution". FLZ disc jockey Bubba soon syndicated to WJBT in Jacksonville for 2 hours. For a few months, WFLZ simulcasted on KHTS-FM in San Diego as a CHR format was created for San Diego's market. In 1998, Jacor Broadcasting was acquired by Clear Channel, putting WFLZ under the same roof as its former competitor, WRBQ, until it was sold off to Infinity Broadcasting. This created an awkward situation, as the staff of WRBQ, who were subject to personal attacks from WFLZ, had moved to higher positions in Clear Channel that oversaw their old rivals at WFLZ.
In 2000, the station underwent a slight re-imaging, adopting a new logo and the slogan "The #1 Hit Music Channel" and long time morning man and operations manager BJ Harris left WFLZ for Cincinnati to do afternoons and PD work. MJ remained at mornings on WFLZ, turning it into The MJ Morning Show. The station was the flagship station for the MJ Morning Show hosted by Todd Schnitt, which was also played on other Clear Channel FM stations in Florida and Missouri.
Upon the Tampa Bay Buccaneers' victory at the Super Bowl, WFLZ changed its branding to 93.3 B-U-C temporarily. In 2004, it earned the "CHR Station of the Year" and "CHR Personality of the Year" (for Kane) awards in the Radio Music Awards. In 2011, it was named FMQB "CHR Station of the Year."
On January 19, 2012, Clear Channel announced that after 18 years, the MJ Morning Show would be discontinued. The final broadcast was on February 17, 2012. Clear Channel announced that the Kane Show would take over the morning spot.
Today, 93.3 FLZ remains the #1 top 40 radio station in Tampa Bay with a loyal audience of over 800,000 tuning in each week.
- Mornings: The Kane Show (Kane, Melanie, Danni, John, Erick)
- Middays: Katie Sommers
- Afternoons: Scotty Davis
- Nights: Ratboy & Staypuff
- Overnights: Brian Fink
- Other personalities: Jaime Ferreira, Kidd Leow, Pa$$ Tha Mic, Rainbow Ricky, Lauren Sessions, Toby Brees, DJ Goofywhitekid
Meet Ball Concerts
In 2009, the station conducted its first "Meet Ball" concert on Valentine's Weekend. In 2009 the performing artist was Gavin DeGraw, in 2010 it was Kris Allen and in 2011 it was Paper Tongues. While this event highlights a national recording artist/group, it is also a popular singles mingle event which draws over 1,000 people.
Jingle Ball Concerts
In 2009, the station conducted its first "Jingle Ball" concert which is now held annually in December. Artists that have performed during this event include: Justin Bieber, Pitbull, The Fray, Jordin Sparks, Sean Kingston, Boys Like Girls, We The Kings, Kesha, Jason Derulo, Adam Lambert, 3OH!3, Iyaz, Maroon 5, B.o.B, Enrique Iglesias, Bruno Mars, Train, Shontelle, Dev, Mike Posner, The Ready Set, Austin Mahone, Ed Sheeran, One Republic, Bridget Mendler, OneRepublic, Zedd and others.
A New Music Leader
93.3 FLZ is known for being a leader on popular new music. The station was the first place in the world where listeners got the opportunity to hear Lady Gaga "Born This Way" as well as other new releases from Kelly Clarkson and other popular artists. Today, 93.3 FLZ often participates in iHeartRadio World Premieres along with other Clear Channel radio stations across the country.
The Pig Pen Social Network
In 2006, 93.3 FLZ created a social networking site called "The Pig Pen". The station promoted the Pig Pen as the "local" version of MySpace. The name "Pig Pen" was probably taken from WFLZ's previous station image "The Power Pig." In 2009 this social networking site was discontinued.
Nicollette Sheridan Incident
On January 31, 2007, the station was fined $10,000 by the Federal Communications Commission (FCC) for a purported prank phone call to Nicollette Sheridan in the middle of the night made by MJ that took place in November 2004.
Controversy with Britney Spears
When it comes to poking fun at celebrities at a Top 40 station, WFLZ is famous for it. One of the celebrities the station has targeted is Britney Spears.
The first incident began on June 18, 2007, when the station made headlines after the MJ Morning Show placed at least three outdoor advertisements (2 in the Tampa Bay area, one in Jacksonville) featuring Internet photos of Spears with her shaved head, along with the face of Kelli and the slogans "Total Nut Jobs", "Shock Therapy" and "Certifiable". The advertisements were placed on billboards owned by WFLZ's sister company Clear Channel Outdoor. Evidently being notified about the billboards, Spears and her representatives were not pleased, and threatened to sue Clear Channel if they were not removed immediately. Clear Channel consented and they were removed the following day. The decision to have them removed had Kelli upset that his employers caved in to legal pressure from Spears' representatives.
The second flack would flare up again in January 2009, when the station made headlines by being one of the first to play Spears' controversial single "If You Seek Amy". The title, when said quickly sounds like the singer is spelling out an obscenity, f-u-c-k, followed by the word "me". The station broadcast an edited version, and even created a version with morning host MJ Kelli saying "MJ" in place of "Amy"; however, due to the intended nature of the song, groups such as the Parents Television Council still went through and filed complaints.
- "MJ Calls It A Day At WFLZ" from All Access (January 19, 2012).
- "WFLZ Fined Over 'Desperate Housewife' Call". Radio World. February 2, 2007. Retrieved June 26, 2012.
- Hillsborough: No more double bills with Britney
- 93.3 FLZ website
- 93.3 FLZ Facebook Fan Page
- 93.3 FLZ Twitter Feed
- 93.3 FLZ YouTube Channel
- The Power Pig WFLZ Tribute site. 200+ audio clips, stories, pictures and more.
- Query the FCC's FM station database for WFLZ
- Radio-Locator information on WFLZ
- Query Nielsen Audio's FM station database for WFLZ