The station began in 1968 as WHBQ-FM, sister to WHBQ (AM) 560 AM and WHBQ-TV, Channel 13. It was originally owned by RKO, up until 1972, when it was sold to new owners who flipped the station to easy listening music and adopted the WEZI calls on January 12, 1973. By 1983, after several ownership changes, the station became owned by Barnstable Broadcasting, which adopted the current call letters, format and the name KIX 106. Citadel Broadcasting bought the station and three others from Barnstable in 2004.
Duane Shannon and Abby Summers, known as Duane and Abby, previously on WOGTChattanooga, replaced Brian Elder and Jay Young in the morning late in 2010. Duane and Abby are one of the few married morning teams. Citadel merged with Cumulus Media on September 16, 2011.