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WGOC logo.png
City of license Kingsport, Tennessee
Broadcast area Tri-Cities, Tennessee
Branding WGOC AM 1320
Slogan Tri-Cities Business Radio
Frequency 1320 kHz
First air date 1951
Format Business Radio
Power 5,000 watts day
500 watts night
Class B
Facility ID 67671
Owner Cumulus Media
Sister stations WJCW, WKOS, WQUT, WXSM

WGOC is an AM radio station broadcasting in Kingsport, Tennessee, under a Business Radio format. It broadcasts on AM frequency 1320 kHz and is under ownership of Cumulus Media.


WGOC was on 640 AM from April 9, 1993 until Feb. 26, 2007, when the call letters were moved to what had been WKIN,[1][2] a news/talk and sports station.[3]

WGOC logo before transfer to AM 1320 frequency.

Citadel Broadcasting, which had owned WJCW and WQUT since 1977, bought WGOC and WKIN in 2000.[4] Prior to its current programming, WGOC was broadcasting a Classic Country/Bluegrass/Gospel format. Citadel merged with Cumulus Media on September 16, 2011.[5]


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Coordinates: 36°33′12″N 82°28′58″W / 36.55333°N 82.48278°W / 36.55333; -82.48278