Winston-Salem, North Carolina
|City of license||Burlington, North Carolina|
|Channels||Digital: 14 (UHF)
Virtual: 16 (PSIP)
|Subchannels||16.1 Ion Television
16.3 Ion Life
16.4 Ion Shop
|Owner||Ion Media Networks
(Ion Media Greensboro License, Inc.)
|First air date||August 7, 1984|
|Call letters' meaning||Greensboro's PaX TV|
|Former callsigns||WRDG (1984–1990)
|Former channel number(s)||Analog:
16 (UHF, 1984–2009)
|Former affiliations||independent (religious) (1984–1993)
independent (general entertainment) (1993–1996)
Pax TV (1998–2005)
|Transmitter power||95 kW|
|Public license information:||Profile
WGPX-TV, virtual channel 16 (UHF digital channel 14), is a Ion Television owned-and-operated serving Greensboro, Winston-Salem and High Point, North Carolina, United States that is licensed to Burlington. The station is owned by Ion Media Networks. WGPX maintains offices located on North Ohenny Boulevard in Greensboro, and its transmitter is located south of Reidsville.
The station first signed on the air on August 7, 1984 as WRDG, originally operating as a religious independent station. It changed its call letters to WAAP in 1990, continuing to air religious programs while adding home shopping programming from Shop at Home. The station added cartoons during the early mornings and afternoons in the fall of 1992, and some low-budget barter entertainment shows during the evening hours that winter. In 1991, WAAP ran a local newscast, titled News Source 16. Austin Caviness, now a meteorologist at WXII-TV (channel 12), was among the on-air staffers; the newscast was cancelled in 1992.
By 1993, WAAP had become a general entertainment station running mostly barter shows and professional wrestling from the United States Wrestling Association, Smoky Mountain Wrestling, and the World Wrestling Federation (now World Wrestling Entertainment). However, it never was able to gain much traction against the established non-Big Three stations in the market, Fox affiliate WNRW (channel 45, now WXLV-TV) and its satellite WGGT (channel 48, now WMYV), and WGPX (channel 20, now WCWG). The Triad was not large enough a market at the time to support what were essentially three independent stations, and channel 16 barely registered in the ratings. The station originally desired to affiliate with UPN and/or The WB when those networks launched in January 1995, but both of them affiliated with other area stations instead (The WB with WGPX; UPN with WXLV/WUPN). By the fall of that year, WAAP did manage to acquire a few syndicated cartoons from WXLV and WUPN.
Paxson Communications (the forerunner to Ion Media Networks) bought the station in July 1996, and by the end of the year, WAAP switched to a format of infomercials and religious programs for much of the day as an affiliate of the Infomail Television Network (inTV) and overnight programming from The Worship Network. The station changed its call letters to WGPX-TV in January 1998, and became a charter owned-and-operated station of Pax TV (now Ion Television) when it launched on August 31 of that year.
|Channel||Video||Aspect||PSIP Short Name||Network|
WGPX-TV shut down its analog signal on June 12, 2009, as part of the FCC-mandated transition to digital television for full-power stations. The station's digital signal remained on its pre-transition UHF channel 14, using PSIP to display WGPX-TV's virtual channel as 16 on digital television receivers.
Out-of-market cable and satellite carriage
In recent years, WGPX has been carried on cable in multiple areas within the Raleigh media market in North Carolina. On DirecTV, WGPX has been carried in Grayson County, Virginia, which is part of the Roanoke market.