|This article needs additional citations for verification. (December 2012)|
|Buffalo, New York
|Branding||Channel 2, 2 On Your Side, WGRZ (general)
Channel 2 News (newscasts)
|Slogan||On Your Side (newscasts)
This Is Home (station identification)
|Channels||Digital: 33 (UHF)
Virtual: 2 (PSIP)
|Affiliations||NBC (1954–1956, 1958–present)
WeatherNation TV (DT2)
Antenna TV (DT3)
(Multimedia Entertainment, Inc.)
|First air date||August 14, 1954|
|Call letters' meaning||WGR (radio station)
Z=2 (refers to virtual channel and former analog channel)
|Former callsigns||WGR-TV (1954–1983)
|Former channel number(s)||Analog:
2 (VHF, 1954–2009)
|Transmitter power||480 kW|
WGRZ, virtual channel 2 (UHF digital channel 33), is an NBC-affiliated television station located in Buffalo, New York, United States. The station is owned by the Gannett Company. WGRZ maintains studios located at 259 Delaware Avenue in downtown Buffalo, and its transmitter is located at 11530 Warner Hill Road in South Wales, New York. Syndicated programing on WGRZ includes The Doctors, Dr. Phil, The Ellen DeGeneres Show, Entertainment Tonight, and omg! Insider.
- 1 Digital television
- 2 History
- 3 Programming
- 4 News operation
- 5 Logo
- 6 Additional facts
- 7 References
- 8 External links
|Channel||Video||Aspect||PSIP Short Name||Programming|
|2.1||1080i||16:9||WGRZ-HD||Main WGRZ programming / NBC|
|2.3||4:3||WGRZ-AT||Antenna TV |
WGRZ-DT2 was affiliated with NBC Weather Plus until that network shut down in December 2008, and aired a locally originated "Weather Plus" channel between that time and June 2009. The DT2 channel then switched to Universal Sports, which it carried through the end of 2011.
Retro Television Network was previously seen on WGRZ-DT3. The 2.3 channel was removed in September 2011 with no replacement in order to provide better picture quality to both the DT2 and the main WGRZ signal; the DT3 subchannel had never gained significant cable carriage and by that time, much of the programming was being duplicated by WBBZ-TV. Although the DT2 subchannel has achieved significant cable penetration dating to its time as a Weather Plus outlet, Universal Sports itself converted to a cable and satellite-only service in January 2012 as part of Comcast's overhaul of the NBC Sports division. WGRZ-DT2 then became an affiliate of Antenna TV, competing with WBBZ. The DT2 subchannel returned to weather on January 1, 2014, affiliating with WeatherNation TV with the local branding StormTeam 2 WeatherNation.
WGRZ discontinued regular programming on its analog signal, over VHF channel 2, at 1:00 p.m. on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 33. Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 2.
As part of the SAFER Act, WGRZ kept its analog signal on the air until June 26 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters. WGRZ dropped the -TV suffix, like most Gannett stations just a week after the transition.
The station first signed on the air on August 14, 1954 as WGR-TV, owned by the WGR Corporation (founder George Rand), along with WGR (550 AM). It was an NBC affiliate sharing the 140 Barton Street studios of UHF outlet WBUF (channel 17). In 1955, WBUF, which was silent at the time, was sold to NBC. In January 1956, WGR became an ABC affiliate after NBC moved its programming to WBUF; it turned out to be a bad move. All television reception at the time was via set-top or rooftop aerial antennas. UHF television technology was in its infancy, and most people did not understand how to receive the signals, which are very different and subject to much greater degradations in strength than those of the other local stations, which transmitted on VHF.
WGR returned to NBC in September 1958, after NBC shut down the money-bleeding WBUF (which eventually was revived as a public television station; the license is currently held by WNLO (channel 23), while the channel 17 space is currently occupied by WNED), although WGR continued to carry a secondary affiliation with ABC for another two months until WKBW-TV (channel 7) signed on in November of that year as a full-time ABC affiliate. The abject failure of WBUF-TV in Buffalo actually gave UHF a bad name to the broadcasting industry and the viewing public, but served as a boon to WGR-TV locally. Viewers still wanted more choices, could easily receive the VHF channel 2 signal, and the station now had more syndicated and network program options. The station also carried programming from the now-defunct DuMont Television Network.
In 1959, WGR launched an FM radio station, WGR-FM (96.9, now WGRF). Originally a simulcast of its AM radio sister, it began airing its own programming under the WGRQ callsign in 1973. Over the years, WGR Corporation bought several other radio and television stations across the country, including WNEP-TV in Scranton/Wilkes-Barre, WHAM-TV in Rochester (the call letters of which Transcontinent would change to WROC-TV, and is of no relation to the current station using the WHAM-TV callsign) and WDAF-AM/FM/TV in Kansas City, and eventually became known as Transcontinent Broadcasting. Transcontinent merged with Taft Broadcasting in 1964. During the 1960s, WGR-TV also operated a repeater station on VHF channel 6 in Jamestown, New York; this continued until the channel 2 transmitter was moved from Elmwood Avenue in Buffalo to the South Wales transmitter site, which greatly improved signal coverage into the population center of the mountainous Chautauqua region south of Buffalo.
In 1972, the station moved into its current Downtown Buffalo facility at 259 Delaware Avenue. On May 1, 1983, WGR added a "Z" to its callsign, thus becoming WGRZ. Less than two weeks later, Taft Broadcasting and General Cinema Corporation (which operated the Coral Television division) completed the trade deal that was first announced in December 1982 in which Taft gave channel 2 to General Cinema, while in exchange Taft acquired Miami's WCIX (Taft held on to WGR-AM and WGRQ/WRLT until 1987, when both stations were sold to Rich Communications; the AM station is now owned by Entercom Communications, while its former FM sister is now owned by Cumulus Media).
In the years following the 1983 exchange deal, WGRZ changed hands several times. General Cinema exited the broadcasting business by selling Coral Television to WGRZ Acquisition Corp., a partnership between SJL Broadcast Management, TA Associates and Smith Broadcasting, for $56 million in 1986. Native Buffalonian and former Newport Television CEO Sandy DiPasquale also held an ownership stake in WGRZ (through his stake in Smith Broadcasting) at this time. Two years later, Tak Communications purchased WGRZ from the SJL-led group for $100 million in 1988. Less than four years later in 1991, Tak filed for Chapter 11 bankruptcy, and a group of creditors seized the company's assets in 1994. Argyle Television Holdings II, a broadcasting holding company formed by a group of managers who had recently left Argyle I after that company sold all of its stations to New World Communications, purchased the station (and then-sister station KITV in Honolulu, Hawaii) from Tak's creditors for $91 million (on WGRZ's end) in 1995. Argyle II closed on WGRZ in April of that year, followed by KITV two months later.
WGRZ nearly lost its NBC affiliation in 1994 when NBC's parent company, General Electric, announced plans to purchase King World Productions, the then-owner of CBS affiliate WIVB-TV (channel 4). Had it occurred, WIVB would have become an NBC owned-and-operated station. However, the deal never materialized, and WIVB was sold to the LIN TV Corporation (who entered into a long-term affiliation renewal with CBS for that station, currently set to expire at the end of 2014) instead (coincidentally, King World would eventually be acquired by CBS parent CBS Corporation, who merged the company into CBS Television Distribution in 2007). However, it did lose the local rights to the Buffalo Bills to WIVB when the NFL returned to CBS in 1998 after the network acquired the rights to the American Football Conference package.
Gannett acquired WGRZ and WZZM-TV in Grand Rapids, Michigan from Argyle II in a 1996 swap deal that saw KOCO-TV in Oklahoma City, Oklahoma and WLWT in Cincinnati, Ohio being traded by Gannett to Argyle II. The deal – which was related to issues from cross-ownership rules related to Gannett's ownership of The Cincinnati Enquirer – closed in January 1997, seven months prior to Argyle II's merger with the broadcasting unit of the Hearst Corporation to form what then became Hearst-Argyle Television (which Hearst now wholly owns under the name Hearst Television).
- Sports Extra - A weekly sports show hosted by Adam Benigni, former Buffalo Sabres & New Jersey Devils hockey player Andrew Peters, former Buffalo Bills & Chicago Bears football player Ruben Brown, and Lydia Dominick.
- 2 Your Home - A housing show about renovation of homes throughout Western New York, formerly known as DIY Western New York
- Tee 2 Green - A golfing program hosted by Kevin Sylvester.
- WNY Living - A weekly Saturday morning lifestyle show hosted by WKSE (98.5 FM) radio host Janet Snyder. It highlights local attractions, upcoming events and businesses.
- 2 Sides - Formerly a WECK radio show, The Bill O'Loughlin Show moved to WGRZ in May 2011. After a successful summer run in a Sunday late slot, it moved to weekdays at noon on September 6, 2011 to accommodate Sunday Night Football. Over the course of December 2011 and January 2012, The Bill O'Loughlin Show was revamped due to a decline in ratings and was renamed 2 Sides with Mazurek & Mychajliw. Kristy Mazurek joined as a co-host as part of the revamp, while O'Loughlin (who stayed on as Mazurek's co-host for about a month) departed the show and was replaced by former WGRZ reporter Stefan Mychajliw, who in turn left after a few months to pursue the position of Erie County Comptroller (he won that election in November 2012). As of November 2012, the program is hosted by Mazurek and former county executive Joel Giambra. Lydia Dominick contributes to the show with social media segments. By April 2013, Michael Caputo (best known as the campaign manager for Carl Paladino and David Bellavia's unsuccessful campaigns for governor and Congress, respectively) had taken over Giambra's seat as the resident Republican, and the show moved back to a weekly schedule, this time on Sunday afternoons.
- It's Academic - Hosted by Kevin O'Neill, the local version of the It's Academic quizbowl began in 2008 and returned in early 2013.
- Spiel the Wine - Hosted by Kevin LoVullo, guests including world-renowned winemakers, Sommeliers, celebrities and professional athletes in an educational, engaging and entertaining format.
- In the Buff - A Sunday night sketch comedy show hosted by Rob Lederman (morning show co-host at WGRF) and Gary Pufpaff (formerly a WGR host); it launched February 17, 2013.
Previous local programs include the talk show Your Today in WNY (2007–2008), the talk show Nearly Noon (hosted by Dan Neaverth, 1980s), a local version of Bowling for Dollars (hosted by Ed Kilgore, for two runs – one in the 1970s and a second shorter run in 2008), and the classic television anthology series Lunchtime with the Classics (September 7, 2010 – September 6, 2011). The Healthy Zone (2010-2014) was a weekday show hosted by Maria Genero and Dr. Derek Alessi, which focused on physical, emotional, community and financial health and wellness. 
In 2000, WGRZ took over the broadcast rights to televise the New York Lottery's live drawings from longtime home WKBW-TV, when that station's contract with the lottery ran out. WGRZ dropped the lottery drawings in October 2013.
WGRZ presently broadcasts 33½ hours of locally produced newscasts each week (with 5½ hours on weekdays, and one hour each on Saturdays and Sundays). In addition, the station produces an additional 3½ hours of newscasts weekly for Fox affiliate WUTV (channel 29), in the form of a nightly half-hour 10 p.m. newscast. Unlike most television stations, WGRZ takes an openly activist "watchdog journalism" approach to its news coverage, with its commitment to "Holding People In Power Accountable" and being "On Your Side." As a result, WGRZ has the largest staff in the Buffalo market with more general assignment/feature reporters, and sports reporters than either WIVB or WKBW.
The station used the "NewsCenter" brand for its newscasts in the 1970s. The current brand, Channel 2 News, dates to the 1980s and early 1990s. In the early 1990s, WGRZ used the "24 Hour News Source" format, providing news updates each hour outside of regular newscasts. From 2001 to 2003, WGRZ (as part of an NBC initiative, as well as an effort to preempt WIVB's plans to launch its own primetime news program for WNLO) produced a 10 p.m. newscast for Pax owned-and-operated station WPXJ-TV (channel 51). In 2006, WGRZ began producing another 10 p.m. newscast, this time for WB affiliate WNYO-TV (channel 49, now a MyNetworkTV affiliate), known as 2 News on 49 - 10 at 10 (later 2 On Your Side Ten at 10, which originally featured ten minutes of news and the rest dedicated to sports).
WGRZ was the last of the three Buffalo television news outlets to produce a noon newscast, which it debuted in February 2008. In June 2009, it dropped the noon newscast in favor of an 11:00 a.m. "midday" news program, the first of its kind in the Buffalo market. On February 17, 2010, WGRZ upgraded its newscasts to upconverted widescreen standard definition. Until October 29, 2011, the station's news footage was produced entirely in 4:3 SD, which was then cropped to a 16:9 aspect ratio and upconverted to 1080i in master control, before HD graphics and pictures were added for broadcast.
On January 17, 2011, WGRZ debuted a new set for its newscasts during Daybreak, which was designed for the transition to high definition newscasts and features extensive use of steel, glass and wood in combination with HD flat panel displays, blue lighting, and a background of several local landmarks (including Buffalo City Hall, Niagara Falls, the Erie Community College City Campus, and Old Erie County Hall). During the 10 day construction period, the station temporarily broadcast its newscasts from one of its interview areas. The new set complements the HD weather set that debuted in February 2010. After rival WKBW-TV upgraded its newscasts to true high definition in August 2011, WGRZ upgraded its newscasts to true high definition on October 29, 2011. WGRZ began to broadcast its field video in full HD on October 29, 2011, making them the only Buffalo television station to offer all aspects of its news production in true HD.
On April 23, 2012, WGRZ and Investigative Post announced a partnership in which the latter would co-produce investigations, interviews and other news segments that focus on various government issues around western New York. In addition, WGRZ and Investigative Post will co-brand a website incorporating shared content. As a result of this partnership, former Buffalo News reporter Jim Haney and former Patch reporter Dan Telvock now serve as contributors for WGRZ, conducting interviews on the Sunday edition of Daybreak, producing weekly news segments with Investigative Post content, and making periodic appearances on WGRZ's other newscasts. The partnership with Investigative Post did not result in cutbacks to WGRZ's staff, instead it added additional resources for investigative reporting.
On August 6, 2012, WGRZ expanded its weekday morning newscast to 2½ hours, moving the start of the program at 4:30 a.m. Then on September 15, 2012, WGRZ added an second hour to its Saturday morning newscast from 6-7 a.m., while moving what became the second hour of the show ahead one hour to 9 a.m.
On April 8, 2013, the WGRZ-produced 10 p.m. newscast moved from WNYO to Fox-affiliated WUTV (which had been the largest Fox station by market size to not offer any news programming), citing a weak lead-in by MyNetworkTV programming on WNYO. As part of this arrangement, the 10 p.m. newscast expanded from a weeknight-only to a nightly newscast. A rebroadcast of the 6 a.m. hour of WGRZ's morning newscast was added on WNYO-TV in the interim with plans for the rebroadcast to eventually switch to WUTV as well.
In August 2013, WGRZ announced a partnership with the Niagara Frontier Transportation Authority to provide traffic reports for the Daybreak and First at Five newscasts on weekdays. This is similar to the former partnership that the NFTA had with competitor WKBW until the summer of 2013. WGRZ had previously employed in-house traffic reporters.
Storm Team 2 Weather
WGRZ's "Storm Team 2" weather team currently features three meteorologists and two weather anchors. All meteorologists and weather anchors (except Kevin O'Neill) have an AMS and/or NWA Broadcast Seals of Approval. Current feature reporter Kevin O'Neill replaced Mary Beth Wrobel as the fifth meteorologist as Wrobel left the station to pursue opportunities outside of media.
WGRZ is the only television station in Western New York to operate an in-house weather radar from its broadcast tower in South Wales, New York. The radar is branded as "Live Precision Doppler 2" (formerly known as "Live Doppler 2000" prior to 2000), and utilizes street-level mapping and storm-tracking capabilities.
In February 2010, WGRZ unveiled a new weather set that includes HD flat panel displays, improved lighting, and graphics and technology upgrades which would be phased in throughout that spring. "Storm Team 2 Interactive Radar" was introduced in February 2010 as an enhancement to the main website.
On April 15, 2010, WGRZ debuted new weather graphics (utilizing WSI TruVu MAX for standard graphics), and upgraded radar and weather alert systems (utilizing WSI TruVu TITAN for Live Precision Doppler 2, and WSI TruVu Alert for weather alerts). All radar and graphics systems were upgraded to full high definition (it was the first Buffalo station to have a HD weather graphics system; WKBW followed in November 2010, followed by WIVB in February 2012) and provide enhanced capabilities compared to previous systems used.
On May 3, 2010, "Precision Doppler 2" introduced 3D storm-tracking capability, as well as a real-time lightning indicator (WIVB had earlier upgraded its radar to include these capabilities in 2007); it also debuted a new weather crawl system called "Storm Team 2 Alert", with enhanced features such as the ability to display both county maps and doppler radar with any warnings that are issued. The Storm Team 2 Weather app was introduced in July 2010 providing new mobile capabilities.
In January 2014, WGRZ debuted their new digital subchannel called Storm Team 2 WeatherNation TV. The new channel combines local forecasting from WGRZ's in-house meteorologists with national forecasts provided by the staff of WeatherNation TV.
Aside from a brief period in the 1970s when lead anchor Ron Hunter led WGR-TV's newscasts to the top of the Nielsen ratings, WGRZ was historically the third-place station in the Buffalo market through most of its first four decades on the air. It trailed usual market leader WKBW-TV and heritage station WBEN-TV, later WIVB. WGRZ, WIVB and WKBW have been among the highest-rated television stations in the country and all three are fiercely competitive in the market's local ratings. Both WGRZ and WIVB benefited from WKBW's decline in the late 1990s; WGRZ had the further advantage of investment from Gannett, a major nationwide multimedia company (something WKBW had when it was owned by Capital Cities Communications, which had sold channel 7 in 1986).
WGRZ's newscasts, which have performed a strong second in recent years to rival WIVB, has begun to challenge channel 4's dominance in news ratings, specifically in the 5 and 5:30 p.m. newscasts according to Nielsen's May 2007 sweeps data. By July 2007, WGRZ's morning newscast, Daybreak, was soundly beating WIVB's Wake Up! in the ratings. Channel 2's 11 p.m. newscasts also returned to the #1 position, and became one of the highest-rated late newscasts in the United States. However, in the May 2009 sweeps, WGRZ lost significant ground to WIVB and a resurgent WKBW, and fell to a distant second, closer to third-place WKBW than it was to WIVB.
In the November 2009 sweeps, WGRZ was one of many NBC affiliates to fall victim to the so-called "Leno Effect" (in which NBC affiliates' late-evening newscasts experienced decreased ratings stemming from the weakening NBC lead-in The Jay Leno Show); as in many of the affected markets, WGRZ's 11 p.m. newscast fell to a distant third, behind both WIVB and WKBW (although WGRZ's weekday morning newscast regained the lead over WIVB's morning show, thanks in large part to the return of John Beard to the Buffalo market). With NBC moving Leno back to The Tonight Show in February 2010, WGRZ rebounded to a much closer second place behind WIVB in the July 2010 sweeps; however, Daybreak lost ground, once again falling behind WIVB. In early 2011, Daybreak once again became the market's #1 morning show.
For the November 2011 sweeps, Daybreak remained #1 among the market's morning newscasts. For the first time, WGRZ had the #1 newscast at 5, 5:30 and 6 p.m., displacing rival WIVB to a close second place in the early evening timeslot. WGRZ remained in second place for the 10 p.m. and 11 p.m. newscasts. For the February 2012 sweeps, WGRZ remained a dominant #1 in the morning. It also became even more dominant in early evenings as WIVB became a more distant second place in the timeslot. Although WGRZ stayed in second place among the market's late newscasts, it narrowed WIVB's lead in the time period.
For the February 2013 sweeps, WGRZ widened its lead in the morning by 24%, in large part due to the addition of Melissa Holmes as co-anchor of Daybreak. That program now has almost the same number of viewers as WIVB and WKBW's morning shows combined. WGRZ also further increased its lead as the #1 newscast for its early evening newscasts. Only the late evening newscasts during the week trail WIVB in viewership. Viewership for WGRZ's weekend newscasts also places at a dominant #1.
- The Niagara News Report (1954–1959)
- WGR-TV News (1959–1965)
- The Sixth Hour Report/The Eleventh Hour Report (1965–1971)
- TV-2 NewsCenter (1971–1976)
- NewsCenter 2 (1976–1989)
- Channel 2 News (1989–present)
- "First in Color on the Niagara Frontier" (early 1960s)
- "Buffalo's Leading News Station" (1970s)
- "Working Harder to Be Buffalo's Best" (1980s)
- "Your 24-Hour News Station" (1989–early 1990s)
- "It Takes 2" (1995–1999)
- "On Your Side" (1999–present; primary news slogan)
- "Western New York's Information Center" (2008–2010; secondary news slogan)
- "Turn to 2" (2009–2010; general slogan)
- "NBC in Western New York" (used on station identification)
- "No One But 2." (2010–2011)
- "Not HD. HD, On Your Side." (October 2011 – March 2012); secondary news slogan and station identification used with HD debut
- "Your Voice. Your Choice." (November 2012 – March 2013); secondary news slogan used with promos)
- "This is Home." (January 2013–present; station identification used at all Gannett stations with new graphics and music rollout)
- John Beard - weekday mornings on Daybreak (4:30-7:00 a.m.)
- Maryalice Demler - weeknights at 5:30, 6:00, 10:00 (rotating basis on WUTV) and 11:00 p.m.
- Kelly Dudzik - weeknights on First at Five (5:00 p.m.); also general assignment reporter 
- Mary Friona - weekdays on Midday (11:00 a.m.); also general assignment and "As Seen On TV" feature reporter
- Melissa Holmes - weekday mornings on Daybreak (4:30-7:00 a.m.); also general assignment reporter
- Scott Levin - weeknights on First at Five (5:00), 5:30, 6:00, 10:00 (rotating basis on WUTV) and 11:00 p.m.
- Ron Plants - weekends at 6:00, 10:00 (WUTV) and 11:00 p.m.
- Michael Wooten - weekend mornings on Daybreak (6:00-7:00 and 9:00-10:00 Saturdays + 6:30-8:00 a.m. Sundays); also general assignment reporter
- Storm Team 2 Weather
- Kevin O'Connell (AMS Seal of Approval) - chief weather anchor; weeknights on First at Five (5:00), 5:30, 6:00, 10:00 (WUTV) and 11:00 p.m.
- Maria Genero - (NWA Seal of Approval) weather anchor; weekend mornings on Daybreak (6:00-7:00 and 9:00-10:00 Saturdays + 6:30-8:00 a.m. Sundays); also host of The Healthy Zone 
- Andy Parker (AMS and NWA Seal of Approval) - meteorologist; weekday mornings on Daybreak (4:30-7:00) and Midday (11:00 a.m.)
- Jennifer Stanonis (NWA Seal of Approval) - meteorologist; weekends at 6:00, 10:00 (WUTV) and 11:00 p.m.
- Kevin O'Neill - meteorologist; fill-in, also "Celebrate Western New York" feature reporter 
- Toyota Sports Desk"Meet the Team". WGRZ.
- Adam Benigni - sports director; Sundays-Thursdays at 6:00, 10:00 (WUTV) and 11:00 p.m., host of Sports Extra
- Jonah Javad - sports anchor; Fridays and Saturdays at 6:00, 10:00 (WUTV) and 11:00 p.m.
- Stu Boyar - sports anchor; Fridays and Saturdays at 6:00, 10:00 (WUTV) and 11:00 p.m.; also sports feature reporter
- Pete Gallivan - sports feature reporter; also fill-in anchor
- Dick Gallagher - high school sports contributor
- Rich Kellman - special assignment senior correspondent
- Heather Ly - general assignment reporter; fill-in anchor
- Andrea Marvin - general assignment reporter 
- Jeff Preval - general assignment reporter
- Danny Spewak - general assignment reporter 
- Matt Granite - Web and "Ways 2 Save" consumer reporter; consumer reports also seen on sister station WKYC in Cleveland
- Dooley O'Rourke - photojournalist and feature reporter 
- Jim Herr - photojournalist and feature reporter 
- Amilcar Hill - arts & entertainment feature reporter 
- Jackie Albarella - "2 The Garden" feature reporter; seen Saturday mornings on Daybreak (6:00-7:00 and 9:00-10:00 a.m.)
- Terry Belke - photojournalist; also "2 The Outdoors" feature reporter, seen Saturday mornings on Daybreak (6:00-7:00 and 9:00-10:00 a.m.)
- The Investigators (in partnership with Investigative Post)
- Scott Brown - investigative reporter
- Steve Brown - investigative reporter 
- Claudine Ewing - investigative reporter; also fill-in anchor
- Dave McKinley - investigative reporter
- Jim Haney - political investigative reporter (from Investigative Post)
- Dan Telvock - environmental investigative reporter (from Investigative Post)
- Dave Cash - traffic reporter; weekday mornings on Daybreak (4:30-7:00 a.m.)
- Leia Militello - traffic reporter; weeknights on First at Five (5:00 p.m.)
- Paul Hare - fill-in traffic reporter
- Cheryl Hagen - fill-in traffic reporter
- Local program hosts
- Kristy Mazurek - co-host of 2 Sides 
- Michael Caputo - co-host of 2 Sides 
- Lydia Dominick - social media contributor for 2 Sides and Sports Extra; also feature reporter
- Kevin LoVullo - host of Spiel the Wine
- Janet Snyder - host of WNY Living; Kiss 98.5 radio host
- Andrew Peters - co-host of Sports Extra; former Buffalo Sabres & New Jersey Devils left winger
- Ruben Brown - co-host of Sports Extra; former Buffalo Bills & Chicago Bears guard
Notable former on-air staff
- Susan Candiotti - reporter (now at CNN)
- Nick Clooney - anchor (1994)
- Ed Kilgore - sports director (1973–2013; now working for East Resources which is owned by Buffalo Sabres owner Terry Pegula)
- Barry Lillis - weather anchor and host of Barry's Cats Pajamas (1976–1996; now Chaplin at Erie County Medical Center)
- Bill Mazer - sports anchor (1954–1964; left for WNBC-AM in New York City)
- Josh Mora - sports anchor (1996–1998; now working for Full Sail University)
- Danny Neaverth - host of Nearly Noon with Dan Neaverth (retired)
- Gary Papa - sports anchor (left in 1981; went to WPVI-TV in Philadelphia, died in 2009)
- Allison Rosati - anchor (now at WMAQ-TV in Chicago)
- Ernie Warlick - sports anchor (1960s; former Buffalo Bills tight end)
In the 1960s, the station used two cartoon elves, named Earis and Iris, as part of its logo. In 1983, to coincide with the call letter change to WGRZ, the "futuristic" logo consisted of two lines, making an outline of the number two. In 1988, the station's logo consisted of simply a large number "2" in a common Avant Garde font, with a yellow triangle over blue added in the early 1990s. In the mid-1990s, the logo changed to a blue-on-red box with the bottom reading WGRZ-TV Buffalo. The NBC logo is placed to the left of the numeral "2"; however, "NBC" is not mentioned in the station's on-air brand (which is simply "Channel 2"). With the upgrade of its newscasts to high definition on October 29, 2011, the station introduced an updated version of the logo, which was determined by viewer voting on the station's website.
According to the Baseball Hall of Shame book series by Joe and Al Zullo, WGR-TV did not complete the telecast of the game between the Houston Astros and the Los Angeles Dodgers on September 26, 1981. The station went to an Army training film as scheduled at 5 p.m. that afternoon. As a result, local baseball fans missed Astros pitcher Nolan Ryan's record fifth no-hitter.
WGRZ was one of the founding members of the "Love Network" that carried the Jerry Lewis MDA Telethon; now renamed the MDA Show of Strength, WGRZ continued to carry the telethon until the end of its run as a syndicated program (the broadcast moved to WKBW-TV in 2013, when the telethon moved to ABC). WGRZ also carries its own "Kids Escaping Drugs" telethon.
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- Official website
- Query the FCC's TV station database for WGRZ
- BIAfn's Media Web Database -- Information on WGRZ-TV