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City of license Reserve, Louisiana
Broadcast area Reserve/New Orleans, Louisiana
Branding Gumbo 94.9
Frequency 94.9 MHz
First air date May 17, 1991 (as WADU-FM)
Format Classic Country
ERP 50,000 watts
HAAT 146.9 meters
Class C2
Facility ID 70279
Callsign meaning W GUmbO
Former callsigns WADU-FM (1991-2000)
WSJZ (2000-2002)
WXXM (2002-2003)
WPRF (2003-2012)
Owner Dowdy Broadcasting
Webcast Listen Live
Website gumbo949.com

WGUO (94.9 MHz, 50,000 watts; Reserve, Louisiana), AKA "Gumbo 94.9", is a classic country outlet serving the New Orleans area. The station is owned by Dowdy Broadcasting and has been in the gospel format since April 2003 when they changed from hot talk/active rock WXXM.

The station signed on May 17, 1991 as WADU-FM, which carried an easy-listening/nostalgia format. It flipped to smooth jazz as WSJZ on May 24, 2000. It became WXXM on June 6, 2002, broadcasting active rock briefly before switching to gospel as WPRF on April 21, 2003. During its tenure as WXXM the station picked up the then sydicated Opie & Anthony Show.

Its slogan was "New Orleans' Inspiration Station." The current Program Director is Jojo Walker, whose experience includes Morning Show Producer of the K.D. Bowe Morning Show at the Sheridan Gospel Network, and morning and afternoon drive at WYLD FM in New Orleans. Other stints include Mix 96 and WTMP in Tampa, and WUFO in Buffalo.

On October 3, 2012, WPRF changed their call letters to WGUO. On November 10, 2012 WGUO changed their format to classic country, branded as "Gumbo 94.9".[1]


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Coordinates: 29°43′48″N 90°43′37″W / 29.730°N 90.727°W / 29.730; -90.727