WHAD

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WHAD
City of license Delafield, Wisconsin
Broadcast area Milwaukee and Waukesha;
Madison
Branding Ideas 90.7, WHAD
Frequency 90.7 MHz (also on HD Radio)
First air date May 30, 1948
Format Wisconsin Public Radio Ideas Network
HD 2: Classical music
ERP 72,000 watts
HAAT 208 meters
Class B
Facility ID 63091
Transmitter coordinates 43°1′42.00″N 88°23′32.00″W / 43.0283333°N 88.3922222°W / 43.0283333; -88.3922222
Callsign meaning Disambiguation of WHA, Delafield [1]
Affiliations NPR
Owner State of Wisconsin - Educational Communications Board
Webcast Listen Live
Website wpr.org

WHAD (90.7 FM) is a non-commercial radio station licensed to the western Waukesha County community of Delafield, Wisconsin and serving the Milwaukee metropolitan area, transmitting from south of Delafield. Part of Wisconsin Public Radio (WPR), it airs WPR's "Ideas Network", consisting of news and talk programming. Like the Milwaukee area's other NPR station, WUWM (licensed to Milwaukee proper), the station airs BBC World Service in the overnight hours. WHAD maintains a local news staff and cut-ins outside of the main WPR network, and the station's facilities, located inside the Reuss Federal Plaza in Milwaukee, originate some programming for the network, including Kathleen Dunn's afternoon program. WHAD has its own 414 studio line for Milwaukee callers to call into locally-originated programs. Because of the lack of a sister station providing WPR's News and Classical Network to Milwaukee, WHAD provides the HD2 Classical Network via HD Radio to the market via their HD2 subchannel.

The station's transmitter is located almost halfway between Milwaukee and Madison, thus providing some coverage to eastern portions of Madison (translators of WHA, which in the past translated WHAD directly by FCC definition, provide FM Ideas Network service to western Dane County). Due to this, however, its signal is not as strong in the northern part of the market. Sister stations WRST in Oshkosh (also serving Fond du Lac) and WSHS in Sheboygan provide Ideas Network service to the northern part of the nine-county Milwaukee market area, and other distant portions must listen to the network via streaming audio.

See also[edit]

Wisconsin Public Radio

References[edit]

  1. ^ "Call Letter Origins". Radio History on the Web. 

External links[edit]