From Wikipedia, the free encyclopedia
Jump to: navigation, search
City of license Delafield, Wisconsin
Broadcast area Milwaukee and Waukesha;
Branding Ideas 90.7, WHAD
Frequency 90.7 MHz (also on HD Radio)
First air date May 30, 1948
Format Wisconsin Public Radio Ideas Network
HD 2: Classical music
ERP 72,000 watts
HAAT 208 meters
Class B
Facility ID 63091
Transmitter coordinates 43°1′42.00″N 88°23′32.00″W / 43.0283333°N 88.3922222°W / 43.0283333; -88.3922222
Callsign meaning Disambiguation of WHA, Delafield [1]
Affiliations NPR
Owner State of Wisconsin - Educational Communications Board
Webcast Listen Live
Website wpr.org

WHAD (90.7 FM) is a non-commercial radio station licensed to the western Waukesha County community of Delafield, Wisconsin and serving the Milwaukee metropolitan area, transmitting from south of Delafield. Part of Wisconsin Public Radio (WPR), it airs WPR's "Ideas Network", consisting of news and talk programming. Like the Milwaukee area's other NPR station, WUWM (licensed to Milwaukee proper), the station airs BBC World Service in the overnight hours. WHAD has a local studio facility inside the Reuss Federal Plaza in Milwaukee and originates the Kathleen Dunn Show for the WPR Ideas Network from that location. WHAD also provides the WPR's All Classical Network via HD Radio to the market via WHAD-HD2.

The station's transmitter is located almost halfway between Milwaukee and Madison, thus providing some coverage to eastern portions of Madison (translators of WHA, which in the past translated WHAD directly by FCC definition, provide FM Ideas Network service to western Dane County). Due to this, however, its signal is not as strong in the northern part of the market. Sister stations WRST in Oshkosh (also serving Fond du Lac) and WSHS in Sheboygan provide Ideas Network service to the northern part of the nine-county Milwaukee market area, and other distant portions must listen to the network via streaming audio.

See also[edit]

Wisconsin Public Radio


  1. ^ "Call Letter Origins". Radio History on the Web. 

External links[edit]