WHAD

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WHAD
City of license Delafield, Wisconsin
Broadcast area Milwaukee and Waukesha;
Madison
Branding Ideas 90.7, WHAD
Frequency 90.7 MHz (also on HD Radio)
First air date May 30, 1948
Format Wisconsin Public Radio Ideas Network
HD 2: Classical music
ERP 72,000 watts
HAAT 208 meters
Class B
Facility ID 63091
Transmitter coordinates 43°1′42.00″N 88°23′32.00″W / 43.02833°N 88.39222°W / 43.02833; -88.39222
Callsign meaning Disambiguation of WHA, Delafield [1]
Affiliations NPR
Owner State of Wisconsin - Educational Communications Board
Webcast Listen Live
Website wpr.org

WHAD (90.7 FM) is a non-commercial radio station licensed to Delafield, Wisconsin, and serving the Milwaukee metropolitan area, transmitting from south of Delafield. They are part of Wisconsin Public Radio (WPR), and air WPR's "Ideas Network", consisting of news and talk programming. Like nearby WUWM (which serves Milwaukee proper), the station airs BBC World Service in the overnight hours. WHAD maintains a local news staff and cut-ins outside of the main WPR network, and the station's facilities, located inside the Reuss Federal Plaza in Milwaukee, originate some programming for the network, including Kathleen Dunn's mid-morning program. WHAD has its own 414 studio line for Milwaukee callers to call into locally-originated programs.

The station's transmitter is located almost halfway between Milwaukee and Madison, thus providing some coverage to eastern portions of Madison. Due to this, however, other stations, such as WRST Oshkosh (also serving Fond du Lac) and Sheboygan's WSHS, provide Ideas Network service to the northern part of the nine-county Milwaukee market area, and other distant portions must listen to the network via streaming audio.

Contents

[edit] Translators

Call sign MHz City of license Power
(W)
Additional Information
W250BN 97.9 FM West Allis, Wisconsin 250 FCC
W300BM 107.9 FM Madison, Wisconsin 38 FCC
  • The Madison translator serves mainly to provide clear Ideas Network service to downtown and eastern Madison at night. Ideas Network flagship WHA must gradually power down to 51 watts at sunset in order to protect CBW in Winnipeg at adjacent 990 AM, rendering it barely listenable even in Madison.
  • W250BN is not owned by Wisconsin Public Radio, but instead "Radio Power, Inc.", which has moved the translator over the years up the Rock Freeway corridor from Beloit in an attempt to move it to Milwaukee in order to likely present a ready-made signal for a commercial operation to broadcast an HD Radio subchannel or AM signal over. The Federal Communications Commission has questioned this and other translator moves in the last few months, and has asked Radio Power to comment on their true motives for a latter move to the MPTV Tower on Milwaukee's northwest side[2][3].

[edit] See also

Wisconsin Public Radio

[edit] References

[edit] External links

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