WHFS (AM)

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For the original WQYK AM that existed from 1970 to 1976, see WTIS.
WHFS
City of license Seffner, Florida
Broadcast area Tampa, Florida
Branding MoneyTalk 1010
Slogan Tampa's Business Address
Frequency 1010 kHz
First air date early 1960s (as WINQ)
Format Business News/Talk
Power 50,000 watts (day)
5,000 watts (night)
Class B
Facility ID 28629
Transmitter coordinates 27°59′25″N 82°15′06″W / 27.99028°N 82.25167°W / 27.99028; -82.25167
Former callsigns WINQ (1960s-1981)
WCBF (1981-1988)
WQYK (1988-2004)
WBZZ (2004-2006)
WQYK (2006-2012)[1]
Owner Beasley Broadcast Group
(WDAS License Limited Partnership)
Sister stations WBRN-FM, WLLD, WQYK-FM, WRBQ-FM, WYUU
Webcast Listen Live
Website www.moneytalk1010.com

WHFS, 1010 AM, is a radio station in the Tampa, Florida, area, owned by Beasley Broadcast Group. The station broadcasts at 50,000 watts during the day and 5,000 watts at night, directional towards the east and west to protect Jacksonville's WJXL by day, and New York City's WINS, Toronto's CFRB, and Calgary, Alberta's CBR at night. The station was assigned the WHFS call sign by the Federal Communications Commission on August 9, 2012.[1] Its studios are in St. Petersburg while its transmitter is east of Mango. WHFS broadcasts a business-oriented talk radio format simulcast from sister station WSBR in Boca Raton.

Station history[edit]

Previous logo as CBS Sports Radio 1010

The station signed on sometime in the early-1960s as WINQ, founded by Rex Rand, the owner of Miami's WINZ. In its early days, WINQ was a Mutual affiliate and carried a middle-of-the-road music format. In 1967, WINQ became the first station in Tampa Bay to offer a news-talk format, with network news and other programming from CBS Radio (who would later own this station). The station switched to a country music format in 1971, after the station was losing money on the talk programming.[2]

By 1974, WINQ had changed to a Christian program station, featuring pre-recorded religious programing, with Southern Gospel music filling the breaks. In 1975, after an influx of call-in requests to Kevin MacKenzie's "LoveTree" Jesus Music Show, he and station manager Phil Scott agreed to continue in the direction of Christian Rock and with the assistance of program director Bill Brown WINQ became a full-time top-forty style Christian Radio with live announcers, and launched what became the first commercially licensed Christian Rock radio station in the country. WINQ set the stage for all Contemporary Christian music stations that followed.

In late 1978, following Rand's death in a helicopter crash, the station was sold to different owners, who switched the format back to traditional religious programming, as WCBF ("We’re Christians By Faith"), dropping the CCM format and again featuring programs produced by area churches.

In 1987, the owners of WQYK-FM acquired WCBF, and relaunched it a year later as WQYK with a country format, largely as a simulcast of its FM sister.[3] While it was largely a simulcast of the FM station, this was a return of WQYK to the AM dial, being on 1110 (now WTIS) prior to 1974.

The station has undergone many format changes since then, alternating between country and talk and sports. In 2005, the station switched to a hot talk format, as WBZZ, 1010 The Buzz, after acquiring the rights to Howard Stern's morning program. However, soon after Howard left for satellite radio in January 2006, the station switched from a hot talk format to a classic country format, and then changed back to all-sports as WQYK on August 10, 2007. Nanci "The Fabulous Sports Babe" Donnellan is one of WQYK's most notable alumni. The station served as Donnellan's flagship during her show's run on the now-defunct Sports Fan Radio Network, from 1997 to 2001.

WQYK's sports format moved to WHFS-FM (98.7 FM, formerly WSJT) on August 2, 2012, under the branding SportsRadio 98.7 The Fan;[4] the two stations simulcasted until January 2, 2013, when the AM station became a full-time affiliate of CBS Sports Radio.[5] Among the new hosts is Donnellan, who will host overnights.

On October 2, 2014, CBS Radio announced that it would trade 14 radio stations located in Tampa (including WHFS-AM), Charlotte and Philadelphia to the Beasley Broadcast Group in exchange for 5 stations located in Miami and Philadelphia.[6] The swap was completed on December 1, 2014.[7] On December 31, 2014, at 10 AM, WHFS dropped CBS Sports Radio and changed to a simulcast of WSBR's Moneytalk Radio programming.[8]

References[edit]

  1. ^ a b "Call Sign History". FCC Media Bureau CDBS Public Access Database. 
  2. ^ "WINQ - A History". RadioYears.com. 
  3. ^ "WQYK AM & FM - A History". RadioYears.com. 
  4. ^ "Local sports talk hits FM with 1010 simulcast". The Tampa Tribune. June 21, 2012. Retrieved June 22, 2012. 
  5. ^ Marcucci, Carl (June 21, 2012). "CBS Radio, Cumulus pact for "CBS Sports Radio" network". Radio Business Report. Retrieved June 22, 2012. 
  6. ^ CBS And Beasley Swap Philadelphia/Miami For Charlotte/Tampa from Radio Insight (October 2, 2014)
  7. ^ Venta, Lance (December 1, 2014). "CBS Beasley Deal Closes". RadioInsight. Retrieved December 1, 2014. 
  8. ^ "Beasley Keeps Tampa Changes Coming". Radio Insight. Retrieved 31 December 2014. 

External links[edit]