Pine Belt CW (on DT2)
|Channels||Digital: 23 (UHF)
Virtual: 23 (PSIP)
23.2 The CW
|Owner||Waypoint Media, LLC
|First air date||June 15, 2005|
|Sister station(s)||WGBC, WMDN|
|Former callsigns||WHPM-LP (2005–2011)|
|Former channel number(s)||30 (UHF analog, 2005–2009)|
|Former affiliations||Lifesat TV (2005–2011)|
|Transmitter power||10.4 kW|
WHPM-LD is the low-powered Fox-affiliated television station for Southeastern Mississippi's Pine Belt that is licensed to Hattiesburg. It broadcasts a high definition digital signal on UHF channel 23 from a transmitter on Old Highway 11/Norton Road in unincorporated Lamar County south of U.S. 98. This station can also be seen on Comcast channel 6 and in high definition on digital channel 434.
Owned by Waypoint Media, WHPM maintains studios located on Mayfair Road in Hattiesburg. Syndicated programming featured on the station includes Family Guy, Ellen, The Big Bang Theory and Two and a Half Men among others. There are currently no plans to offer local newscasts, but the station will be heavily involved in community and charitable organizations in the Pine Belt area.
|Channel||Video||Aspect||PSIP Short Name||Programming|
|23.1||720p||16:9||WHPM-LD||Main WHPM programming / Fox|
|23.2||The CW 23.2|
The station signed-on June 15, 2005 as WHPM-LP carrying religious programming on analog UHF channel 30. It shut-down that signal and switched to digital channel 23 in 2009. However, the station would not switch its call sign to reflect the change until October 7, 2011 when it adopted WHPM-LD. It became the market's first locally-based Fox affiliate on October 13, 2011. Until this point, the network was available off-air and on cable through WXXV-TV in Gulfport. That outlet strategically located its broadcast tower and designed a directional antenna pattern to enable the station to cover the Gulf Coast and Pine Belt regions of the state.
On September 10, 2012, WHPM took over promotional and advertising responsibilities of the area's cable-only CW affiliate "WBH". As a result, the service was added to a new second digital subchannel of WHPM in order to offer over-the-air viewers access to The CW. Except for local commercials, all programming is provided through the national CW Plus service. Initially, the station (now using the WHPM-LD2 call sign) remained on Comcast channel 59. Eventually, it began airing in 720p high definition over-the-air and on Comcast digital channel 438. It is no longer offered on the system's basic tier.