|City of license||Holland, Michigan|
|Slogan||Holland's Hometown Station|
|First air date||July 31, 1948|
|Callsign meaning||Holland Tulip City|
The station signed on July 31, 1948 at 6pm and originally was owned by six Holland-area businessmen: I.H Marsilje, Nelson Bosman (who served as mayor of Holland from 1961 to 1971), W.A. Butler (former owner of the Holland Evening Sentinel), Millard Westrate, Willard Wichers and P.T. Chef. All are since deceased. Michael Walton of Milwaukee, WI purchased the station (along with the old WHTC-FM) from the original owners in 1981. On September 20, 2000 Walton sold his four-station operation (including WHBL, WWJR and WBFM Sheboygan, WI) to Midwest Communications, Inc.
WHTC-FM (96.1), which signed on in 1961 and later went by the call letters WYXX and WKEZ, was sold to Federated Communications in 1994. It was subsequently acquired by Clear Channel Communications and has undergone a number of call letter and format changes, currently operating as WMAX-FM, with an all-sports format (ESPN).
WHTC is an affiliate of CBS Radio and carries Detroit Tigers Baseball, area high school football and basketball, the Detroit Lions and Red Wings and the West Michigan Whitecaps.
Juke Van Oss has been at WHTC since August 8, 1951. Now in his 63rd year at WHTC he currently hosts Talk of the Town, a two hour daily call in program whose guests include Holland Mayor Kurt Dykstra, Congressmen Bill Huizenga and Fred Upton, former Congressman Pete Hoekstra, national and local celebrities and newsmakers. Talk of the Town began on WHTC in 1959 with Bill Gargano. Juke began sharing hosting duties with Gargano in 1961. Van Oss has been sole host of the program since 1981. On May 22, 2009 Juke received notice from the Michigan Association of Broadcasters of his induction into the Michigan Broadcasting Hall of Fame. The induction ceremony was held July 14, 2009 at the MAB Conference at the Grand Hotel on Mackinac Island. Van Oss celebrated his 90th birthday in December 2013.
WHTC in the Morning with Dan Spadafora features news, weather sports, traffic reports and various segments including local sponsors, community events and history. Among the many guests featured on a weekly basis are the Mayor Of Holland Kurt Dykstra, authors, political figures and many other local and national guests. News Director Gary Stevens delivers a mix of local, state and national news and sports each morning to the Holland/Zeeland area.
On September 2, 2008 WHTC began carrying The Huge Show, a local sports talk show syndicated to stations in Michigan and originating in Grand Rapids, Michigan. Bill Simonson is the host and the show airs from 3pm to 5pm Monday - Friday.
Lupita Reyes developed and hosted Alegria Latina, an all Spanish language music, news and information program on WHTC which aired from 1964 to 2009. On July 5, 2009 the program moved to 92.7 The Van airing from 7:00 pm to 12:00 midnight Sundays giving listeners in West Michigan their first Hispanic program on FM. Lu continues as host.
In April 2011 WHTC began live streaming of its programming.
Former Michigan Congressman Guy Vander Jagt and Detroit sportscaster Al Ackerman are among the notable figures who worked at WHTC in the 1950s.