WHWH

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WHWH
City of license Princeton, New Jersey
Broadcast area Trenton, New Jersey
Branding La Unika
Slogan "La Unika, Unicamente Tuya!"
Frequency 1350 AM kHz
Format Spanish Christian music
Power 5000 watts (unlimited)
Callsign meaning founder Herbert W. Hobler
Owner Multicultural Radio Broadcasting Licensee, LLC
Website http://www.radiowttm1680.com/

WHWH is a radio station in Princeton, New Jersey, serving Trenton, New Jersey which is owned and operated by Multicultural Radio Broadcasting Licensee, LLC.

WHWH signed on September 7, 1963. The call letters stand for founder Herbert W. Hobler.

One of the first air personalities who gave WHWH a high profile in its early days was Dave Moss, who moved up from WKDN in Camden to become not only the station's first General Manager, but the play-by-play voice of Princeton University sports. Others of note on WHWH for many years were Chris Canali, Betty Gates, Stu Ryder and News Directors Bill Schirmann and Phil Painter. Other notables from WHWH included NBC television news reporter Judy Muller who "honed her skills" there in the '70s. On-air personality Howard David left the station to find success at ESPN and the comedic Bill Bircher took over mornings for many years. Wayne Cabot joined the staff in 1982 on his way to WCBS Newsradio 880 in New York. Jack Speer also worked at the station in 1987, before moving on to Washington to eventually become the hourly newscaster for " All Things Considered" on NPR.

The station had its own promotional staff directed by Hal Stein and during the 1970s and into the 1980s, the station won many national radio advertising awards because of their production and copy chiefs, respectively John Anastasio and Jack Shuster. While the only station at the time with its own production and marketing department Anastasio and Shuster were incredibly talented, securing RAB and CLEO awards, and coaching other young writer and voice talents such as E.B. Moss, who joined the station some 10 years after her father, Dave, had moved on to WFAS then WKTU in New York. Owner Herb Hobler hired Johnny Morris as sales manager who then rose to head up the successful station. (Morris left the company after over 20 years in the late 1990s, acquiring WIMG in Trenton.)

Like many other mass-appeal AM stations, WHWH eventually found it difficult to compete with FM. In the 1990s and 2000s the station tried adult standards and business news formats with little success. WHWH went off the air on Friday, April 7, 2006 at midnight, as the result of an FCC rule tied to AM expanded-band allocations. However, WHWH was allowed to return to the air in May 2007 after its expanded-band spinoff, WTTM, was moved from Princeton into the Philadelphia market.

For an extended period after its revival, WHWH operated noncommercially except for some brokered local sports programming. Most of its hours were devoted to "Radio T.E.D.", an automated blend of country, oldies, smooth jazz, standards and Christmas music devised by the station's chief engineer, Neal Newman. During the first half of 2010 WHWH simulcast Levittown, Pennsylvania station WBCB. In 2011 WHWH began a Spanish Christian music format called "La Unika", and in March 2012 resumed broadcasting in C-Quam AM Stereo.

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Coordinates: 40°22′00″N 74°44′36″W / 40.36675°N 74.74342°W / 40.36675; -74.74342