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City of license Lake City, South Carolina
Branding ESPN 98.9
Frequency 1260 kHz
First air date October 9, 1953 (as WJOT)
Format Sports (WOLH simulcast)
Power 5,000 watts daytime
55 watts nighttime
Class D
Facility ID 24149
Former callsigns WJOT (1953-1991)
WVLC (1991-1992)
WRIP (1992-1996)
Affiliations ESPN Radio
Owner Miller Communications, Inc.

WHYM is an American radio station licensed to serve Lake City, South Carolina. Miller Communications, Inc. acquired WHYM as of April 29, 2008. WHYM currently simulcasts a sports format with WOLH in Florence SC, also heard on W255BD in Darlington.


Syndicated talk show hosts formerly on WHYM included Glenn Beck, Dennis Miller, Fred Thompson, and Alan Colmes. Sports coverage included Fox Sports Radio, the weekday morning Press Box with Allen Smothers and University of South Carolina sports. Fox News Radio airs each hour.[1]


The station signed on in 1953 as WJOT and aired a variety of local programming.

Then the station shared some of its programming with adult standards radio station WOLS (later WTIX, now WOLH). The slogan used by this station was "We Have Your Music".

At one point WHYM was Christian radio.

GHB Broadcasting sold WTIX and WHYM to Estuardo Rodriguez in 2006.[2] WHYM then aired a Regional Mexican music format called Radio Fiesta along with what was once again WOLS.

Miller Communications bought WOLH and WHYM in 2008.[3] The switch to the urban oldies format was made in 2009. [1]

On March 1, 2013 WHYM changed their format to sports, with programming from ESPN Radio.[4]


  1. ^ a b http://www.miller.fm/news/archives.asp, Retrieved on 2009-08-25.
  2. ^ "Deals," Broadcasting and Cable, April 17, 2006.
  3. ^ "Deals". Broadcasting & Cable. 2008-03-02. Retrieved 2009-08-25. 
  4. ^ http://radioinsight.com/blog/headlines/81085/espn-radio-returns-to-florence/

External links[edit]

Coordinates: 33°51′42″N 79°44′15″W / 33.86167°N 79.73750°W / 33.86167; -79.73750