|City of license||Springfield, Massachusetts|
|Slogan||The Pioneer Valley's Hit Music|
|Format||Hot Adult Contemporary|
|ERP||8,900 watts, Stereo|
|Callsign meaning||see WHYN (AM)|
|Former callsigns||WHFM (1985-1987)|
(CC Licenses, LLC)
WHYN-FM (Mix 93.1) is a hot adult contemporary radio station broadcasting from Springfield, Massachusetts. It is owned by Clear Channel Communications. WHYN-FM broadcasts from Mount Tom in Holyoke, Massachusetts, and can be heard as far south as south central Connecticut. Aside from a period between 1985 and 1987 when the call sign was WHFM, the station has had the call sign WHYN-FM since it signed on.
WHYN-FM simulcast their AM station (see WHYN) during the early sixties. In the mid-sixties, WHYN-FM began separate programming than their rock and roll AM counterpart. The format chosen, which had similarities to Muzak, was what was known as MOR (Middle of the road) music and was syndicated as "Format 44" around the country. The DJs played sets of music followed by a stop-set (commercial break) and then announcing what was heard. Unlike the rock and roll formats of the era, the musical introductions of songs were not talked over and there was usually a little dead air between the songs. The jingles used on the air were mainly lengthy cuts provided by Pepper-Tanner (now TM Studios), and in 1974, WHYN-FM was the pilot station for William B. Tanner's "Easy Going" jingle series. WHYN's long-time morning team consisted of Frank Knight and news man Ron Russell (DeMatteo). A number of other radio personalities worked on the station including Dave Mack, Bob Holland (a/k/a Holland Cooke), Rich Roy (later on WHYN) and others.
WHYN-FM continued to program a "Beautiful music" format late into the seventies. After being purchased by Affiliated Communications, the station's format was switched to a more Adult Contemporary music format geared towards the 18–54 female demographics. At that point, Frank Knight and Ron Russell exited to be the morning team on Lapin Communications WMAS (now WHLL) for their Music Of Your Life format.
In the mid-eighties, WHYN-AM-FM was sold to R&R Broadcasting. The decision was made, by Group Program Director Alan Anderson, to change the call letters to WHFM and program a soft AC format and gear their programming to the general Hartford/Springfield Market in hopes of gaining listeners to the south. The IDs at the top of the hour quietly stated the Springfield city of license and the concept was that the station was THE GIANT, a mythocal entity broadcasting down to all of the people. After several months, it became obvious this approach was not working. Larry Caringer, hired by Anderson as Assistant program director and Mornings was given the reins as PD. With Mary Ferrero as Music Director, the two fashioned a blend of Rock and Pop and within one rating period, WHFM was number one in the 18–49 demographic. "Caringer and Friends" was the number one morning show in Springfield.
In late 1987, WHFM was sold to Wilks-Schwartz Broadcasting. The purchase of WHYN-AM-FM involved a swap, of sorts. FCC rules, at the time, did not allow multiple ownership of stations in a market. So, in order to sell WAQY-FM (Rock) Wilks-Schwartz, had to agree to change the format of their new FM (WHFM) to something that didn't compete with WAQY-FM (Rock). Much of the air staff and other employees were fired. However, Caringer, Ferrero and Casey Palmer remained on-air. Caringer remained as PD through the format change, eventually giving up the position when it became obvious he was no longer the Program Director – but, simply an order taker from the consultant in Seattle. "Caringer and Friends" News Guy, Bill Hess took the PD position. Several weeks later, Hess fired Caringer – and took over the morning show. (Ironically, Caringer had just been voted "Most Popular Radio Personality" by The Valley Advocate.) Ann Strong did mid-days and Casey Palmer was the afternoon jock. Evening DJ Mary Ferrero, who lost her position to Strong, exited to become the Production Director at WMAS-AM-FM and Jennifer Fox took her place.
WHYN-FM was later sold by Wilks-Schwartz to Radio Equity Partners who later sold to Clear Channel in 1996.
WHYN-FM for many years was known as "93WHYN" and was an Adult Contemporary station that also blended in oldies from the 1950s and 1960s in with its playlist. The station also aired "Jukebox Saturday Night", a program DJ Frank Holler started on WDRC-FM, along with an oldies show with Phil D-e-e (Drumheller), which initially aired on Fridays, then moving to Saturdays after the departure of Frank Holler in 1997. The program was moved to WHYN in 1999. The station began evolving into its current "hot adult contemporary" format by the late 1990s, and in 2000, WHYN-FM was rebranded as a "Mix" station similar to Clear Channel's other "Mix" stations across the nation.
Mix was home to the Dan (Williams) and Kim (Zachary) morning show, which had been broadcasting on Springfield radio for more than 15 years before the two were let go in late 2011. The Dan and Kim morning show originally began on WHYN in 1995 before switching over to the FM in 1997. Dan had gone through a series of morning co-hosts following some ownership and program director changes. Kim replaced Bo Sullivan as Dan's co-host and the show improved in the ratings almost immediately. Evenings were being "voice tracked" by Jennifer Fox (who was working at Clear Channel in Vermont). Due to budget constraints, they fired her in late 2006 and was replaced by the syndicated John Tesh show at night. Evenings are back to being voicetracked by Cindy Spicer from San Diego.
Dan Williams was the longest continual employee of WHYN having started in the mid-seventies when Guy Gannett Broadcasting was the owner and before they split off the radio and television stations.
- Mix 93.1 website
- Query the FCC's FM station database for WHYN
- Radio-Locator information on WHYN
- Query Nielsen Audio's FM station database for WHYN