WIHC

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WIHC
City of license Newberry, Michigan
Broadcast area Sault Ste. Marie (MI-ON)
Branding Strong Tower Radio
Slogan Where God's character is proclaimed!
Frequency 97.9 MHz
First air date December 1988
Format Christian talk
Language(s) English
ERP 50,000 watts
HAAT 150.1 meters (492 ft)
Class C2
Facility ID 8125
Transmitter coordinates 46°26′58″N 85°06′04″W / 46.44944°N 85.10111°W / 46.44944; -85.10111
Callsign meaning Hot Country 97.9 (previous owner & format)
Former callsigns WUPQ
Affiliations Three Angels Broadcasting Network
Owner West Central Michigan Media Ministries
Sister stations WGCP, WUPJ, WBHL, WAVC
Website strongtowerradio.org

WIHC (97.9 FM) is an American radio station licensed to Newberry, Michigan to serve the city of Sault Ste. Marie, Michigan. The station is currently owned by West Central Michigan Media Ministries, broadcasting a Christian talk radio format simulcasted from Cadillac, Michigan under the name "Strong Tower Radio".

History[edit]

WIHC has operated under numerous owners & formats since its launch in 1988 under the ownership of Cambrian Broadcasting. Originally an easy listening station with the callsign WUPQ, the station switched to a country music format under the branding "Hot Country 97.9" in 1995, with its callsign changing to WIHC to match the new name and format. The station's license was transferred to Marathon Media in 1998, who ran the station until the fall of 2001, when WIHC was sold to Northern Star Broadcasting as part of a $7.95 million deal involving 10 other stations.[1]

Under the new ownership, WIHC became a part of Northern Star's "Classic Rock: The Bear" network of classic rock stations in February 2002, broadcasting the same music and syndicated programs as WGFN out of Glen Arbor, Michigan, but with local on-air personalities & commercials. When Northern Star Broadcasting sold off their stations in the Upper Peninsula of Michigan in February 2010 to Sault Ste. Marie company Sovereign Communications, WIHC was the only station retained to ensure that Sovereign's ownership concentration in the Sault Ste. Marie area did not exceed FCC limits. However, Northern Star opted to take WIHC dark later that month, as it was no longer financially viable to keep on air.[2]

In November 2011, West Central Michigan Media Ministries agreed to purchase WIHC from Northern Star Broadcasting for $150,000, and the deal was finalized in February 2012. After two years of silence, WIHC was brought back on air in March 2012 as a simulcast of WGCP out of Cadillac, Michigan, simulcasting its Christian talk format under the branding "Strong Tower Radio".

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