|City of license||Union Grove, Wisconsin|
|Branding||95 WIIL Rock|
|Slogan||"The Rock Station"|
|Frequency||95.1 FM (MHz)|
|First air date||1961 (as WLIP-FM)|
|Format||Album-oriented rock (AOR)|
|Callsign meaning||WIsconsin and ILlinois, also "will"|
|Former callsigns||WLIP-FM (1961-1978)
(NM License, LLC)
WIIL (95.1 WIIL Rock) (pronounced "95 Will Rock") is a radio station in Kenosha, Wisconsin that plays an album-oriented rock (AOR) format and serves Kenosha, Racine and Milwaukee in Wisconsin, as well as the northern suburbs of Chicago. The call letters stand for Wisconsin and Illinois, as Pleasant Prairie, Wisconsin (where studios are located), the station's transmitter location, is located along the border of the two states. WIIL is owned and operated by Digity, LLC, through licensee NM License, LLC, and operates at 50,000 watts of power.
In April 2010, the station received FCC approval to change its city of license from Kenosha to the Racine County community of Union Grove. This was to allow then-owner NextMedia Group to meet ownership caps with its Chicago cluster, as Kenosha is classified in that radio market by Nielsen Audio even though the station's signal favors Milwaukee more than Chicago; moving the city of license to Racine County places WIIL in the Milwaukee Nielsen Audio market instead. However the transmitter and studio facilities remained unchanged in the Kenosha area.
WIIL began in 1961 as WLIP-FM, a simulcast of its parent sister station WLIP (1050). The station eventually separated from a simulcast and began running its own music programming from 6 a.m. to midnight. The station offered a beautiful music format but in the mid-1970s, it began playing Progressive type AOR format in the evenings, and was known as "The New Rock 95 LIP-FM". By 1978, the station had converted to an all AOR format and changed its call letters to WJZQ. In the early 1980s, "Rock 95" morphed into a Top 40/CHR format. In 1990 it became a Dance type Top 40 station, 1st as "FM 95 WJZQ", and then later as "The New Power 95 WJZQ" and gradually returned to mainstream top 40 by 1991-1992. The transition to "Power 95" was marked by playing a continuous loop of Snap's "The Power" for 24 hours without interruption or explanation. In September 1992 it became "The New 95 WIIL ROCK" with a CR format. For a short period in the summer of 2003 or 2004 WIIL was renamed "95.1 The Rock Station!" but returned to as 95 WIIL Rock not long after. In 2004 it took a more AR direction, while continuing a MR format. In November 2009, the station shifted to a full active rock format.
On Air Personalities
- Steve Salzman - Overnights
- Tom Kief & Emily Jacobs - Mornings
- John Perry - Middays
- Marija - Afternoons
- Stu- The original Mr. Monday night.
AugustFest was an annual music festival created and produced by Lakeside Productions, Inc, and sponsored by WIIL and held in the month of August in 2007 and 2008, both times at the Lake County Fairgrounds in Grayslake, Illinois. The all day festival featured two stages and multiple bands.
The 2008 AugustFest took place on August 9. This iteration featured performances from Shinedown, P.O.D., Filter, Alter Bridge and Black Stone Cherry as headliners, with 12 Stones performing on a second stage.
The event was not held in 2009, and is not expected to occur again in the future.
- WIIL Website
- Lake County Journal
- Query the FCC's FM station database for WIIL
- Radio-Locator information on WIIL
- Query Nielsen Audio's FM station database for WIIL