WIKB-FM dropped its former adult contemporary format as "The Breeze" for the current format and positioner at the end of Memorial Day Weekend 2010. The change comes after former Armada Media CEO Jim Coursolle and his wife, Diane, closed on a purchase of a two-thirds interest in owner Heartland Communications from Granite Equity Partners in May 2010. Also involved in the deal are sister station WFER AM 1230 (which switched from adult standards to talk radio) and stations in Ashland, Park Falls, and Eagle River, Wisconsin. Coursolle has said he felt a country format would give WIKB-FM a stronger association with a long-running rodeo in Iron River. ()
However, with the format change came a shift from mainly locally originating programming (with the exception of Delilah nights) to Dial Global's True Country satellite feed, with the only locally originating programming now being the station's "Shopping Show" hosted by Marian Volek. It has been reported that the station's listenership has declined significantly since the change; in addition, parts of the station's listening area can already receive country stations from Iron Mountain and other nearby cities, whereas the former "Breeze" was the only mainstream AC format serving the area.
Previous to the AC format, WIKB-AM and FM simulcast a long-running "Solid Gold Classics" format featuring music from the 1960s through the 1980s.