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Wilmington, North Carolina
Branding CBS 10 WILM (general)
WRAL News (newscasts)
Slogan Wilmington's Weather Station &
Coverage You Can Count On
Channels Digital: 40 (UHF)
Virtual: 10 (PSIP)
Subchannels 10.1 CBS
10.2 Me-TV
Owner Capitol Broadcasting Company
(WILM, Inc.)
First air date April 3, 1989; 26 years ago (1989-04-03)
Call letters' meaning WILMington
Sister station(s) WRAL-TV
Former callsigns W10BZ (1989-1995)
WSSN-LP (1995-2000)
WILM-LP (2000-2008)
Former channel number(s) 10 (VHF analog, 1989-2008)
Former affiliations Independent (1989-1995)
UPN (1995-2006, secondary from 2000)
Transmitter power 15 kW
Height 258 m
Facility ID 167819
Transmitter coordinates 34°19′16″N 78°13′43″W / 34.32111°N 78.22861°W / 34.32111; -78.22861

WILM-LD is the low-powered CBS-affiliated television station for the Cape Fear area of Southeastern North Carolina. Licensed to Wilmington, it broadcasts a digital signal on UHF channel 40 from a transmitter in Delco. Owned by the Capitol Broadcasting Company, WILM has studios on Wrightsville Avenue (US 76) in Wilmington. However, some internal operations are based at the facilities of sister station and fellow CBS affiliate WRAL-TV in Raleigh. Syndicated programming on the station includes: Dr. Phil, The Doctors, Rachael Ray and Bethenny.


The station began on April 3, 1989 as independent outlet W10BZ. It aired an analog signal on VHF channel 10 from a transmitter near the studios. In 1999, Capitol Broadcasting acquired the station.

On March 23, 2000, it became a CBS affiliate, filling a void created when previous CBS affiliate WJKA changed its calls to WSFX-TV and dropped the network to join Fox. WSSN changed its call sign to WILM-LP on that date as well. Before WILM gained the CBS affiliation, programming from that network was seen in Wilmington on cable from WNCT-TV in Greenville, WBTW in Myrtle Beach, South Carolina, or WRAL.

WILM retained secondary affiliation with UPN until the network shut down and merged with The WB. After UPN and The WB merged to form The CW on September 18, 2006, WILM finally became a full-time CBS station due to cable-only WB 100+ affiliate "WBW" becoming part of The CW through The CW Plus cable group.

The station's low-powered digital signal began broadcasting on UHF channel 40 in August 2008. This increased the station's effective radiated power from its former 75 W (analog VHF) to 15 kW (digital UHF) which is the highest power available for U.S. low-power digital television. WILM's new transmitter was no longer centrally located in Wilmington itself but located alongside other local broadcast sites in Delco. [1]

WILM is one of five Wilmington commercial television stations that agreed to end analog transmissions early and became digital-only on September 8, 2008. This move was intended to make the area the first all-digital market in the United States. [2] On that date, WILM shut down its analog signal along with four other Wilmington television stations as part of the voluntary early digital transition. If this agreement had not happened, the decision to shut off analog transmission at any time would have been voluntary for WILM because Federal Communications Commission (FCC) regulations exempted low-power television stations from the 2009 analog shutdown. Its analog channel 10 identification is still used as its virtual channel using PSIP.

Digital channels[edit]

Channel Video Aspect Programming
10.1 1080i 16:9 Main WILM-LD programming / CBS
10.2 480i 4:3 Me-TV

On December 1, 2013, WILM launched Me-TV on 10.2.


Local weather open.

WILM does not operate a news department of its own, unlike most big three stations. Its studios are not large enough to house a full-fledged news operation. Instead, it simulcasts most of WRAL's newscasts (except for weekday mornings from 4:30 until 5am, weekdays at noon, Saturday mornings from 7 until 8am, Sunday Mornings, as well as weekdays at 5 and 5:30), with local weather inserts targeted toward Wilmington. See the WRAL article for a complete listing of on-air personnel. From March 10, 2008 until February 27, 2009 through a news share agreement, ABC affiliate WWAY produced a prime time newscast weeknights at 7 on WILM that offered local coverage.


External links[edit]