|Branding||WILX 10 (general)
News 10 (newscasts)
|Slogan||The Breaking News and Weather Authority|
|Channels||Digital: 10 (VHF)
Virtual: 10 (PSIP)
10.3 Antenna TV
(Gray Television Licensee, LLC)
|First air date||March 15, 1959|
|Call letters' meaning||Ingham County/Lansing
X (Roman numeral 10)
also sounds like "Wilkes"
|Former channel number(s)||Analog:
10 (VHF, 1959-2009)
Digital: 57 (UHF)
|Transmitter power||30 kW|
WILX-TV is the NBC-affiliated television station for Central Michigan. Licensed to the nearby town of Onondaga, it broadcasts a high definition digital signal on VHF channel 10. The station can also be seen on Comcast channel 4 in Lansing, and Comcast channel 10 in East Lansing and Jackson. It can also be seen in high definition on digital channel 232. Owned by Gray Television, it has studios on American Road in Lansing, while its transmitter is located in Onondaga. Syndicated programming on WILX includes: Jeopardy!, Wheel of Fortune, Who Wants to Be a Millionaire, The Dr. Oz Show, Steve Harvey, and Live! with Kelly and Michael.
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|10.1||1080i||16:9||WILX-HD||Main WILX-TV programming/NBC (HD)|
|10.2||480i||4:3||WILX-SD||"10.2 The Weather Authority" (SD)|
|10.3||Antenna TV (SD)|
On WILX-DT2 and Comcast digital channel 294 is The Local AccuWeather Channel. In December 2013, Antenna TV was added on 10.3 and Comcast digital channel 295.
WILX-TV shut down its analog signal, over VHF channel 10, on February 17, 2009, as part of the federally mandated transition from analog to digital television. The station's digital signal relocated from its pre-transition UHF channel 57, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition, to its former analog-era VHF channel 10.
WILX shared the analog VHF channel 10 frequency with WMSB, an educational station owned by Michigan State University. That outlet was originally WKAR-TV, broadcasting on UHF channel 60. However, it had difficulty getting viewers because television sets were not required to have UHF tuning until 1964. Viewers had to buy an expensive converter to watch WKAR and the picture was not clear even with one. Looking for a way to increase its viewership, MSU agreed to share channel 10 with WILX. As such, WMSB was located on MSU's campus in East Lansing while WILX was licensed to Onondaga with studios in Jackson, the market's second largest city. However, both stations shared the same tower and transmitter in Onondaga.
WILX was on-the-air for 70 percent of the broadcast day, including all of prime time. In the event breaking news occurred, or a sporting event, or special on NBC was scheduled during WMSB's time, that station would often give its time to WILX. This arrangement continued until WKAR changed broadcasting frequencies to UHF channel 23 in 1972. WILX was later sold to Figgie Communications. The station went through several more ownership changes (Adams Television, Brissette Broadcasting, Forward Communications, and Benedek Broadcasting) before it was acquired by current owner Gray Television.
Unlike most (then) two-station markets, WILX did not take a secondary affiliation with ABC. This was because WJRT-TV in Flint decently covered most of Lansing. Meanwhile, Jackson and Hillsdale would not get a clear signal from ABC until WUHQ-TV (now WOTV) signed-on from Battle Creek in 1971. The area would not have an ABC affiliate of its own until WLAJ launched in 1990.
For many years, WILX's main studios were on Springport Road in Jackson while it operated a newsroom in Downtown Lansing. In the early 1960s, it maintained one-camera studios in Battle Creek and Lansing, which originated two-minute local news segments from those cities during the late evening news broadcasts. In the early-1990s under the ownership of Brissette Broadcasting, the station's operations were consolidated into its current studio complex in Lansing on American Road.
For most of its history, WILX was a distant runner-up to long-dominant WLNS-TV in the local Nielsen ratings. Sometime in the early-2000s, however, channel 10 overtook WLNS for the first time ever and has maintained a narrow if consistent lead since.
Due to budget concerns, WILX's news staff has been cut over the last few years. As a result, the station features only one news anchor during its weekday morning broadcasts. Its weekday morning show News 10 Today was launched in 1990 as a local news segment during Today eventually expanding to the current two and a half-hour long broadcast. Since its weekday noon show was canceled in the late-1990s, the station has not offered a newscast during the midday hours unlike most other NBC affiliates.
In 2004, WILX entered into a news share agreement with Fox affiliate WSYM-TV (owned by Journal Communications). This came about after that channel shut down its news department due to financial reasons. Under the arrangement, WILX produces newscasts for WSYM from a secondary set weeknights at 5:30 (for a half-hour) and every night at 10 (for an hour). On weekday mornings at 9 and weekend mornings at 6, the previous late-night's prime time show is replayed on WSYM branded as Fox 47 Morning News Rewind.
Due to the 5:30 broadcast airing on WSYM, there is no local news at that time on WILX. Although the two share most personnel, WILX and WSYM maintain separate weeknight anchors and meteorologists. On occasion such as severe weather, WSYM may carry the primary feed from WILX where its meteorologists appear on the other. This channel operates its own weather radar known as "Pinpoint Doppler Radar" at its studios.
On January 28, 2011, WILX became the first station in Central Michigan to upgrade local newscasts to high definition.  WSYM transitioned to high definition broadcasts on June 13, 2011.
WILX currently offers live streaming of its newscasts on its website, WILX.com.
- WILX-TV News
- Newscene 10 (1970s)
- Action News (late 1970s-1993)
- News 10 (1993-present)
- "Mid-Michigan's News Leader" (1970s-1980s)
- "Come Home To The Best, Only on TV-10"
- "WILX-TV, The Place To Be!"
- "The 24-Hour NewsWatch"
- "Coverage You Can Count On" (1993-2007)
- "The Breaking News and Weather Authority" (2007-present)
- David Andrews - weekday mornings on News 10 Today (4:30-7 a.m.)
- Kirk Montgomery - weeknights at 4 (starting in May) 
- Jason Colthorp - weeknights at 5, 6 and 11 p.m.
- Lauren Evans - weeknights at 5, 6 and 11 p.m.
- Sarah Swistak - weeknights at 5:30 and 10 p.m. (both on WSYM)
- Brian Johnson - weekends at 6, 10 (WSYM) and 11 p.m.; also general assignment reporter
- Anthony Sabella - weekend mornings on News 10 Today (7-8 a.m.); also general assignment reporter
The Weather Authority Meteorologists
- Darrin Rockcole (AMS Seal of Approval) - chief meteorologist; weekday mornings on News 10 Today (4:30-7 a.m.); also Pet Pals segment producer
- Andy Provenzano (AMS Seal of Approval) - weeknights at 5, 6 and 11 p.m.
- Laura Hartman - weeknights at 5:30 and 10 p.m. (both on WSYM); also fills in for the other meteorologists on this station
- Dustin Bonk - weekend mornings on News 10 Today (7-8 a.m.) and weekends at 6, 10 (WSYM) and 11 p.m.
- Tim Staudt - sports director; weeknights at 6, 10 (WSYM) and 11 p.m.; also sports reporter and Sports Blitz and Staudt on Sports host
- heard on WVFN-AM 730
- Jamie Kuras - weekends at 6, 10 (WSYM) and 11 p.m.; also sports reporter and Sports Blitz and Sports Sunday host
- Steve Coon - chief photographer
- Amanda Malkowski - weekday morning reporter (4:30-7 a.m.)
- Ann Emmerich - general assignment reporter
- Josh Sidorowicz - general assignment reporter
- Lorne Fultonberg - general assignment reporter
- Susan El Khoury - general assignment reporter
Notable former on-air staff
- Jim Brandstatter - sportscaster (1975-1978, former University of Michigan football star, now color commentator for Michigan football and the Detroit Lions radio broadcasts and radio show host)
- Ahmed Fareed - sports anchor (2004-2005, now studio host/reporter at Comcast SportsNet Bay Area)
- Chris Hansen - reporter (1981, now Dateline NBC correspondent)
- Ben Holden - sports anchor/reporter (1998-2004, now at CBS Sports Network)
- Matt Morrison - sports (later sport anchor at CNN, Fox Sports Northwest, and Comcast SportsNet Bay Area, now producer at KGO ABC 7 in San Francisco)
- Dan Ponce - anchor/reporter (2005-2006, later reporter at WLS in Chicago, founder of Straight No Chaser, now reporter at WGN and radio host on WLS-AM in Chicago)
- Kerry Sayers - sports (1994, later sportscaster at Fox Sports Ohio, ESPN, FSN Northwest, Comcast SportsNet Chicago, now sportscaster at WSCR-AM in Chicago.
- Drew Soicher - sports (1987, later sports anchor at KCBS in Los Angeles, WFTS in Tampa, and KPIX in San Francisco, now sports anchor at KUSA in Denver)
- RabbitEars TV Query for WILX
- List of Digital Full-Power Stations
- "Jim Brandstatter Biography". Detroit Sports Broadcasters Association. Retrieved 26 September 2013.
- Dela Cruz, Jay (8 January 2013). "Ahmed Fareed joins Comcast SportsNet Bay Area". Comcast SportsNet Bay Area. Retrieved 26 September 2013.
- "Chris Hansen Biography". NBC News. 11 July 2012. Retrieved 26 September 2013.
- Colthorp, Jason (2 June 2008). "WILX Alum To Work Stanley Cup Final". WILX. Retrieved 26 September 2013.
- "Dan Ponce biography". WGN-TV. Retrieved 26 September 2013.
- Webb, Tedd (2002). "Drew Soicher". Retrieved 26 September 2013.