||This article may contain original research. (November 2012)|
The 1963-198? and 1995-Present Logo.
|City of license||New York City|
|Broadcast area||New York metropolitan area|
(pronounced "ten-ten wins")
|Slogan||All news, all the time
You give us twenty-two minutes, we'll give you the world
1010 kHz(also on HD Radio)(also on HD Radio via WWFS-3)
|First air date||1924|
|Callsign meaning||World International News Service
(reflecting past ownership by the company owned by Hearst)
|Former callsigns||WGBS (1924-1934)|
|Former frequencies||950 kHz (1924-1927)
860 kHz (1927-1930)
600 kHz (1930-1931)
1180 kHz (1931-1941)
(CBS Radio East Inc.)
|Sister stations||WCBS, WCBS-FM, WCBS-TV, WFAN, WFAN-FM, WLNY-TV, WNOW-FM, WWFS|
WINS (1010 kHz), known on-air as "Ten-Ten Wins", is a radio station in New York City, owned by CBS Radio. WINS's studios are in the combined CBS Radio facility in the TriBeCa section of Manhattan, and transmitting towers in Lyndhurst, New Jersey.
WINS is the nation's oldest all-news radio station, broadcasting in that format continuously since 1965.
The station began broadcasting first during 1924 on 950 kHz as WGBS, named after and broadcasting from its owner, Gimbel's department store. It moved to 860 kHz sometime around 1927, and to 600 around 1930, settling on 1180 around 1931. The station was bought by William Randolph Hearst in 1932, and it adopted its present callsign (named after Hearst's International News Service) the same year. It changed its frequency from 1180 to 1000 on March 29, 1941 as part of the North American Radio Broadcasting Agreement and then eventually to 1010 on October 30, 1943. The Cincinnati-based Crosley Broadcasting Corporation announced its purchase of the station from Hearst in 1945, though it would be over a year before Crosley would take control of WINS, in July 1946.
Rock and roll 
Crosley sold the station to J. Elroy McCaw's Gotham Broadcasting Corporation in 1953, and soon after WINS became one of the first stations in the United States to play rock and roll music. Among its early and famous personalities included disc jockeys Alan Freed and Murray "the K" Kaufman. Sports broadcaster Les Keiter, a latter-day member of the first generation of legends in that field, served as sports director for a period in the 1950s. Keiter is perhaps best remembered for his recreations of San Francisco (formerly New York) Giants baseball games, which WINS carried in 1958 to keep disconnected Giants fans in touch with their team, who moved west along with the Brooklyn Dodgers the previous year.
By the early 1960s, WINS faced stiff competition for the rock-and-roll audience from three other stations, WMCA, WMGM, and WABC. The competition continued after WINS was purchased by the Westinghouse Electric Corporation in 1962. But by 1963, WMCA upstaged them all and became the top-rated top 40 station in the New York area. WINS consequently saw a decline of ratings between 1963 and 1965, normally trailing WMCA and WABC by some distance. By this time, WMGM had already defected to a beautiful music format under its previous call letters, WHN, in February 1962.
"All News, All the Time" 
On April 19, 1965, after weeks of speculation, WINS changed its format radically, becoming the third all-news radio station in the United States, going with the format around the clock. WINS immediately established a template for its format, with an easily-identifiable, distinctive teletype sound effect playing in the background (some other stations later dropped this, but WINS has kept it), and the slogans, "All News, All the Time", "The Newswatch Never Stops", "Listen 2, 3, 4 times a day" and "You give us 22 minutes, we'll give you the world". The latter tagline was a reference to WINS's format clock, which segments every 20 minutes. For a time in the late 1970s, WINS had a third slogan, "New York wants to know - and we know it".
The format has remained unchanged, save for minor tweaks, over the years. Currently, WINS regularly programs traffic reports from Metro Traffic every ten minutes on the "ones" (six times an hour), sports updates every quarter-hour (twice an hour, at :15 and :45), weather reports from AccuWeather as much as six times an hour (three regularly scheduled reports at :12, :32, and :52 past every hour with breaking weather news interspersed in the front of each segment), entertainment news once an hour (at :38) and business news twice an hour (at :26 and :56). When breaking news warrants, WINS will break format to provide continuous coverage of any event.
In 1995 Westinghouse Electric purchased CBS, a move which made WINS a sister station to its long-time rival WCBS. Early on, there had been speculation that either station would drop the all-news format, but these notions were squelched rather quickly. In fact, the performance differences in both stations supplement their continued overlap. WINS's ratings numbers are better within New York City, while WCBS's listener strength is greater in the suburbs, owing primarily to its much stronger signal. From a programming standpoint, WINS's harder approach is offset by WCBS' lighter, more conversational style, especially in peak morning and afternoon drive periods. Since the Westinghouse-CBS merger, both stations have continued to perform well in both ratings and advertising revenue.
WINS's switch to all-news was initially derided as a poor programming choice. Tijuana, Mexico-based border blaster XETRA had been programming an English-language all-news format, as was Chicago station WNUS and, previously WAVA in the Washington, D.C. area. Locally, WABC-FM (now WPLJ) aired a news format for several weeks during the 1962–63 New York City newspaper strike. None of the other attempts were major successes, and as a result many in the radio industry predicted a quick demise for WINS. However, Westinghouse Broadcasting supported the format and WINS eventually prospered with it. Westinghouse made similar format changes at two other stations: KYW in Philadelphia, in September 1965; and KFWB in Los Angeles, in March 1968. Together, WINS, KFWB and KYW served as the prototype all-news stations, and all three succeeded in attracting both listeners and advertising revenue over the years.
CBS was the first broadcaster to make an attempt to mimic Westinghouse's all-news formula. Locally in New York, WINS' success as an all-news station spurred CBS to make a similar transformation with WCBS in August 1967, though that station did not go full-time with all-news until 1970. After completing the conversion of WCBS to all-news, five of CBS' other owned-and-operated AM stations also adopted the format. With this move, CBS-owned WCAU in Philadelphia and KNX in Los Angeles competed directly against KYW and KFWB, respectively, with varying results. In 1975, NBC Radio tried an all-news approach themselves with its News and Information Service radio network, but the service shut down after only two years in operation. In the early 1980s Westinghouse's Chicago station, WIND, went all news in drive times, competing against CBS-owned all-news WBBM. This move was not successful, and WIND was sold to a Spanish-language broadcaster in 1985. Westinghouse tried all-news in Chicago again after acquiring WMAQ from NBC in 1988; results were mixed, and ultimately the format was abandoned and all-sports station WSCR was moved onto the former WMAQ frequency.
Today, the New York outlets coexist with the format as CBS-owned sister stations. As of February 2013, CBS Radio operates eight of the largest all-news stations in the country— WINS, KYW, WCBS, WBBM, KNX, WNEW-FM in Washington, KCBS in San Francisco, and WWJ in Detroit.
- "Hearst buys WGBS, plans improvement." Broadcasting, October 15, 1931, pg. 12. 
- "WINS sold to Crosley for $1,700,000." Broadcasting - Broadcast Advertising, January 29, 1945, pp. 13, 66. 
- "WINS sale to Crosley approved by FCC." Broadcasting - Telecasting, July 23, 1946, pg. 17. 
- "McCaw group pays $450,000 for WINS." Broadcasting - Telecasting, August 10, 1953, pg. 70. 
- "For the record." Broadcasting - Telecasting, January 4, 1954, pg. 98. 
- "Westinghouse buying WINS." Broadcasting, May 7, 1962, pg. 72. 
- 30 Years Of Wins' 22-minute World - New York Daily News
- "WINS New York going to an all-news format." Broadcasting, March 22, 1965, pg. 92. 
- "The toughest test of all-news format." Broadcasting, April 19, 1965, pg. 76. 
- "McLendon wary of WINS test." Broadcasting, April 19, 1965, pp. 76-78. 
- "Strikebound N.Y. depends on air news." Broadcasting, December 17, 1962, pg. 44: "WABC-FM, which normally duplicates WABC until 6 p.m. (when it turns to a music format of its own), began an all-news schedule for the entire broadcast day last Friday (Dec. 14)–FM Newscope, heard from 7 a.m.-Midnight." 
- "WBC turning KYW into all-news plant." Broadcasting, June 21, 1965, pg. 9. 
- "Dry run precedes KFWB's switch to all news." Broadcasting, March 11, 1968, pg. 66. 
- "WCBS to switch to more news." Broadcasting, July 31, 1967, pp. 45-46. 
- "News all-night." Broadcasting, January 12, 1970, pg. 60. 
- WINS website
- Query the FCC's AM station database for WINS
- Radio-Locator Information on WINS
- Query Arbitron's AM station database for WINS
- WINS Historical Profile & Interviews - 1978
- Aerial view of WINS studios from Google Local