|Branding||WISN 12 (general)
12 News (newscasts)
|Slogan||Leading the Way with Important Local Coverage (news)
WISN 12: Start Here (general)
|Channels||Digital: 34 (UHF)
Virtual: 12 (PSIP)
|Affiliations||ABC (1954-1961 and since 1977)|
|Owner||Hearst Television, Inc.
(WISN Hearst Television, Inc.)
|First air date||October 27, 1954|
|Call letters' meaning||The WISconsin News
(former Milwaukee newspaper owned by Hearst, that merged with The Milwaukee Sentinel)
|Former callsigns||WTVW (1954-1955)|
|Former channel number(s)||Analog:
12 (VHF) (1954-2009)
|Former affiliations||CBS (1961-1977)
DuMont (secondary 1954-1955)
|Transmitter power||1000 kW|
WISN-TV, virtual channel 12.1 (digital channel 34), is a television station located in Milwaukee, Wisconsin serving as an affiliate of the ABC television network. Its signal covers most of southeastern Wisconsin and parts of northeastern Illinois, including Racine, Kenosha, Sheboygan and Waukesha. The station's studio is located at North 19th and West Wells Streets, at the west end of the Marquette University campus, with the station's transmitter located within Lincoln Park in the northeastern part of Milwaukee, next to the Weigel Broadcasting tower which is used by CBS affiliate WDJT-TV (Channel 58) and its sister operations.
WISN is one of three flagship stations of Hearst Television and the second-oldest television station to remain with the company in all of its various iterations.
WISN first signed on the air on October 27, 1954 with the call letters WTVW and branded itself as Wisconsin's TeleVision Window. In early 1955 the station was purchased by the Hearst Corporation, publishers of the Milwaukee Sentinel and owners of WISN radio (1130 AM); the new owners changed channel 12's call letters to the present WISN-TV. The station was originally affiliated with both ABC and DuMont. When DuMont ceased operations in 1956, WISN-TV was left with just ABC. (The former WTVW calls are now used on The CW affiliate WTVW in Evansville, Indiana. )
WTVW's transmitter building was built under a tent, as rains threatened to delay construction. After the building was finished, a second tent was erected, and used for live automobile commercials, until it collapsed one day in early 1955.
In 1958, WISN-TV became the flagship of the short-lived local Badger Television Network, a three-station television network in Wisconsin; the other two stations were WFRV-TV in Green Bay and WKOW-TV in Madison. Programs broadcast by the network included Homemaker's Holiday, a quiz show hosted by Charlie Hanson; Good Housekeeping, hosted by Trudy Beilfuss using the name of the Hearst magazine of the same name; and Pretzel Party, a variety program originally hosted by Larry Clark. All three programs originated from WISN-TV's studios. During March 1958, the network also aired Senate Investigating Committee hearings during late-night hours. The Badger Network was launched in January 1958 and ceased operations on August 8 of that year.
In 1961, WISN-TV would undergo an affiliation switch. CBS, then carried by Storer Broadcasting-owned WITI-TV (channel 6), desired to affiliate with channel 12; the two stations swapped networks on April 2, 1961. During that tenure, WISN-TV cleared most of the CBS shows, even though by the early 1970s it would drop Search for Tomorrow so it could expand its talk show Dialing for Dollars in the daytime and pre-empt or delay several prime-time programs for Marquette University and Milwaukee Bucks basketball games.
Hearst retained WISN-TV and WISN radio in 1962 after it sold the Milwaukee Sentinel to the publishers of the Milwaukee Journal. The Journal also competed with the Sentinel in broadcasting as owners of WTMJ radio (620 AM) and WTMJ-TV (channel 4), which they continue to operate as of 2012.
In September 1976, just weeks into the 1976-77 season, CBS announced they were moving its Milwaukee affiliation back to WITI-TV. Storer Broadcasting had much better relations with CBS than they reportedly had with ABC; weeks earlier ABC opted to drop Storer's San Diego station from the network after a four year-long dispute. Meanwhile ABC had become the top-rated American television network, thanks in large part to two sitcoms based in Milwaukee: Happy Days and Laverne & Shirley. WISN-TV and ABC agreed to terms about a month later, and the 1961 affiliation switch was officially reversed on March 27, 1977; channel 12 even used Happy Days star Henry Winkler (in character as "Fonzie") to herald its return to ABC with the slogan "Happy Days are Here Again" in ad and print campaigns leading up to the switch. To this day, WISN-TV is one of ABC's most successful affiliates, and bills itself thus in promotions.
Channel 12 was the first commercial station in the market to produce an HDTV broadcast, airing the Summerfest "Big Bang" fireworks show in the format on June 29, 2006. Milwaukee Public Television assisted WISN-TV in the production of the broadcast, and have continued to do so each year since, with additional help from sister stations in Sacramento and Boston in later years.
Former sister radio stations WISN and WRNW (formerly WLTQ/WQBW, 97.3) are now owned by Clear Channel Communications, and all ties between the stations and Channel 12 were severed as of July 27, 2009, when a weather/news carriage agreement began with WITI at the end of a longtime agreement with WISN-TV to provide forecasts to Clear Channel's six local stations. After the expiration of that deal, WISN-TV now provides news, weather and sports content to the five-station Milwaukee cluster (WKLH, WHQG, WJMR-FM, WJYI, and WNRG-FM) of Saga Communications. This has an effect of having WISN-TV's news staff disclaim on-air and through their social networking channels that their station has no connections with WISN radio's conservative talk format and only holds the same calls, a point of contention and confusion during events such as live shots at the Wisconsin State Capitol for the 2011 state budget debate.
2012 Time Warner Cable carriage dispute 
Notably during the current retransmission consent dispute between Hearst and Time Warner Cable, the dominant cable provider for the Milwaukee market which resulted in a national blackout of Hearst stations on Time Warner systems beginning July 10, 2012, WISN was not removed from Time Warner systems immediately in an eleventh hour announcement, as the direct fiber connection between WISN and Time Warner is also provided by the cable provider to Charter Communications, which serves outer portions of the market such as western Waukesha County and most of Washington, Fond du Lac and Sheboygan Counties, under a side agreement between the providers which Time Warner and Hearst were bound to honor. It was the only Hearst station to remain on Time Warner after the removal, but with both Start Over video on demand and the ability to record station programming to Time Warner DVR's completely removed.
Charter then tried to pursue a different method of acquiring the WISN signal to remove itself as an intermediary from the dispute, and was able to make the arrangements by the afternoon of July 12, allowing the removal of the station from Time Warner at midnight July 13.
With the removal of WISN, Time Warner brought in a second instance of Hallmark Movie Channel to air on WISN's SD and HD channel slots. The dispute was resolved on the evening of July 19, and the station was back on Time Warner systems by 9pm that evening.
Digital television 
Digital channel 
|Channel||Video||Aspect||PSIP Short Name||Programming|
|12.1||1080i||16:9||WISN-TV||Main WISN-TV programming / ABC|
Because of Weigel Broadcasting's presence in the market which gives Milwaukee an independent station to place programming on and the sharing of rights to The Local AccuWeather Channel between WTMJ-TV and WMVS, WISN has not been included in agreements by Hearst to carry Weigel's Me-TV or This TV digital subchannel networks in their markets (which both air on WDJT-TV subchannels in the market), nor Hearst's "More TV" subchannel station format or Local AccuWeather, thus WISN-TV has yet to carry any digital subchannels.
Analog-to-digital conversion 
As part of the analog television shutdown and digital conversion, WISN-TV shut down its analog schedule at 8:30 a.m. on June 12, 2009 coming out of a Good Morning America local news brief with a station history narrated by Jerry Taff, followed by a still of digital transition information staying on the air until 12 noon with the wind-down of its analog transmitter, and continued to broadcast on its pre-transition digital channel 34, and immediately took the WISN-TV calls from the former analog channel. However, through the use of PSIP, digital television receivers display WISN's virtual channel as 12. The signal space for channel 12 was subsequently re-used by CBS for owned-and-operated WBBM-TV in Chicago for its digital signal.
On May 17, 2010, WISN-TV filed an application to upgrade its digital transmitter to a power level of 1 megawatt, mainly to place the station's digital antenna at the taller height of the dormant analog antenna, which would be replaced by a new digital unit. The analog antenna was removed in September 2010, and the digital antenna was activated from the new placement in early October 2010.
Channel 12 clears all of the ABC schedule, and until it was dropped by ABC on August 28, 2010, it preempted ABC Kids airings of the Power Rangers series which had been done since September 2006 due to lack of E/I content, as have all Hearst ABC stations; the station unusually aired Kim Possible and Power Rangers SPD early Monday mornings before World News Now in the 2005-2006 season for the same reason. Since July 31, 2010 due to the extension of its weekend morning newscasts, WISN split up the Litton Weekend Adventure lineup over the course of two days, with the regular Saturday block airing from 9-11 a.m. and an additional hour on Sundays from 11 a.m.-noon.
The station airs most of the highest-rated programs in syndication and because of this usually has had very light schedule turnover each fall for the last few years, with Live! with Kelly and Michael after Good Morning America, Anderson Live before the ABC Daytime lineup followed by Katie, and Dr. Oz and Ellen paired up in mid-afternoons together. Entertainment Tonight airs before primetime. Nightline and Jimmy Kimmel Live! are delayed a half-hour to facilitate WISN's hour-long newscast, then late night encores of ET and Dr. Oz before World News Now. Channel 12's local and select ABC programming is also available on Time Warner Cable's "Start Over" service, allowing viewing of a program after it has already started.
The station was the home in Milwaukee of Oprah since a 1994 deal bringing it to most Hearst stations until the program's May 2011 end, and Dr. Phil from its September 2002 premiere until September 2011; that program is now seen on WDJT (Channel 58).
Channel 12 also airs Green Bay Packers Monday Night Football games originating on ESPN  simulcasting the 720p ESPNHD feed. The same arrangement was in place for the 2007 NFL Network game against the Dallas Cowboys at Texas Stadium the Thursday after Thanksgiving, and the station also airs the Donald Driver-hosted Inside the Huddle from Fox affiliate WLUK-TV (channel 11) in Green Bay. ESPN is 20% owned by Hearst, owners of Channel 12, thus Hearst is allowed right of first refusal on these broadcasts in their markets, which it has never declined for WISN. Dancing with the Stars are thus carried after the late newscast with a voting window opened up for the Milwaukee market in these situations.
WISN also carried Milwaukee Brewers baseball games on selected Sundays during the 2003 season (12 in total), sharing over-the-air rights with WCGV (which carried the remaining 38 of the 50 telecasts). All telecasts were produced by the team's longtime cable rights holder, Fox Sports Wisconsin.
The station also has a branding alliance with ESPN Radio affiliate WAUK (540), which carries a daily program hosted by sports director Dan Needles, including a co-marketed spotlight high school sports "game of the week" (in men's basketball or football, depending on season) under Hearst's "Operation Football" high school sports branding, which airs live Friday evenings on WAUK. As part of this, a Saturday evening program called The Big 12 Sports Show with 540 ESPN hosted by Needles and radio partner Drew Olson airs before ABC primetime on that evening, which analyzes the next day's Packer game and acts as a post-game or pre-game for that day's Badger football game, along with coverage of other sports.
On September 8, 2008, Channel 12 became the first Milwaukee station to air non-network syndicated HD programming daily, and now carries all of their weekday syndicated programming in the format. Later in the year, the station became the first in the market with HD tape-delay and character generator capabilities.
WISN makes the claim based on Nielsen Media Research numbers that it is among the top-rated ABC affiliates in the nation (an honor that was shared with fellow ABC station WPTA-TV (channel 21) in Fort Wayne, IN), which is based on market size and household ratings percentages. In fact, the three highest-rated ABC affiliates in the nation are all Hearst stations (WISN, plus KOCO (channel 5) in Oklahoma City, Oklahoma and KMBC (channel 9) in Kansas City, Missouri). "One of America's Leading ABC Stations" had been the station's slogan until September 24, 2007, when in conjunction with ABC's new image campaign, Channel 12 launched the new "Start here" slogan, which signified both Channel 12's broadcast channel and the station's website, which was relaunched in August 2007 to move away from Hearst Argyle's "LocalChannel" strategy to focus on WISN's local content and emphasize the station's call letters in the web address. The top-rated station claim returned in late 2009 to being voiced out until the station's switch to widescreen in late 2010.
Notable programming 
- In 1977, WISN launched the "Hello Milwaukee" promos, praising the City of Milwaukee through a montage of videos and a song specially commissioned and written for WISN by Frank Gari.
- WISN was the flagship station for the Wisconsin Lottery from the agency's inception in 1989, playing host to the state lottery drawings and the weekly Wisconsin Lottery Money Game game show (later known as The Super Money Game Show). The lottery discontinued the Money Game at the end of 2003 due to budget cuts, and televised drawings at the same time, moving the drawings to the state lottery offices in Madison. WISN continues to announce the lottery numbers on-screen after being drawn in a bottom-screen ticker during Entertainment Tonight (on Saturday, during the station's 6:30pm program and Sunday's 6:30pm ABC programming) and during the 10:30pm newscast, and also broadcasts most Powerball drawings with a jackpot over $125,000,000 (WBME-CD (Channel 41) airs all Powerball drawings).
News operation 
Currently, WISN-TV broadcasts a total of 31½ hours of local news per week (with 4½ hours each weekday, 4½ hours on Saturdays and Sundays); because of ABC sending out The Chew at noon, a full newscast is not offered, though a two-minute news update with a quick weather rundown airs before that show, along with being carried over the station's website. WISN has added more newscasts to its schedule since 2007, and is unusual in programming hour-long newscasts, starting that year with a Sunday at 10 p.m. show and for a couple of years, on Saturday at 6 p.m. (currently the 6:30 p.m. half-hour features either The Chris Matthews Show or 12 Sports Saturday). On July 30, 2010, WISN, like most of its Hearst-owned ABC affiliate sister stations did on that date, added a one-hour extension of its weekend morning newscast from 8-9 a.m., which competes directly against the weekend morning newscast on NBC affiliate WTMJ-TV (channel 4). On September 6, 2010 WISN expanded its weekday morning newscast to 2½ hours, now airing from 4:30-7 a.m.
Longtime anchor Jerry Taff retired in May 2005, and WISN's newscasts began to climb in the ratings. Its success stems from hiring popular local anchors and reporters released from other stations, a stronger ABC schedule, and a period of change at rival WTMJ due to weaker NBC ratings and newsroom changes. The station's biggest acquisition from WTMJ was the dean of Milwaukee television journalism, Mike Gousha in late 2007, a year after he retired as the anchor of WTMJ's main newscasts in order to focus on a new position as a distinguished fellow in law and public policy at Marquette University. Gousha currently analyzes political events for the station with other political experts, and hosts UpFront with Mike Gousha, a Sunday morning program which is a mix of the interview segments familiar to viewers of his former WTMJ program Sunday Night, and local political analysis. The show has been syndicated to other stations statewide by Hearst, and in August 2010 all of the stations involved (along with MPTV, which provided technical assistance with HD production) broadcast a Gousha-moderated forum for the Republican candidates for Wisconsin governor called the "UpFront Town Hall Challenge" from Marquette's new law building, which was purposefully structured to avoid classification as a traditional debate where either candidate could use the format to "sell" themselves. The format was repeated in October 2010 between the Democratic and Republican nominees for governor and US Senate.
While WISN was still broadcasting its newscasts in pillarboxed 4:3 standard definition, the station deliberately implemented 16:9 graphical elements such as weather banners, news tickers and logo bugs slowly as it learned from the launches of WTMJ and WITI's operations in the format, with the only HD segments until late June 2011 airing during newscasts on the day of the Summerfest "Big Bang" fireworks show in late June, usually scenic and human interest pieces, along with MPTV co-productions.
On April 21, 2009, the station transitioned to the Hearst HD graphics package and a permanent pillarbox with the station logo in the left pillar and calls in the right for standard definition programming. In March 2010 the station unveiled 16:9-optimized weather graphics to allow the station to continue to show programming in HD rather than force a downscale to a modified 4:3 mode where the program was displayed in 3:3 (to much viewer complaint over the years, especially with ABC primetime programming), with the weather warnings taking up the remainder of the screen. On October 10, 2010, WISN-TV converted its newscast presentation to 16:9 widescreen, though remaining in standard definition for all aspects at the time, and also removing the decorative pillarboxes. Then on June 28, 2011, WISN-TV became the third station in Milwaukee (behind WTMJ-TV and WITI-TV) to air its newscasts in high definition. While the station's studio shots are in HD, its live field reports and video footage are still in 16:9 widescreen standard definition.
On January 24, 2011, WISN-TV expanded its 10 p.m. newscast to one hour in length, becoming the third Hearst-owned station with an hour-long late local newscast (Albuquerque sister station KOAT and Honolulu sister station KITV also carry hour-long newscasts after ABC primetime). A consequence of this was WISN choosing to moving longtime 10:30 p.m. slotholder Access Hollywood to 12:30 a.m., and program producer NBCUniversal Television Distribution asking for an early release from their contract so that the show could move to 6:30 p.m. on WTMJ as of April 11, 2011, though it would eventually be relocated even later in late night to 1:37 a.m. in January 2013 when WTMJ relaunched their 6:30 p.m. newscast that month.
On September 11, 2012, the station instituted the new standard Hearst graphics and musical package on their newscasts, with the "angled 12" logo used for six years removed slowly after to return to the traditional version of the logo, including the front of the news desk. Fully HD mobile units and cameras have begun to be added as equipment has needed replacement.
Online and technical presences 
WISN also hosts its video stories on YouTube as part of a content agreement between Hearst and YouTube, and in April 2010 unveiled an iPhone application in the iTunes App Store, followed by an Android Market app in 2011.
The station uses two weather radars in their service area as part of their Doppler 12 Radar Network, using both the National Weather Service radar from the area office in Sullivan, and a station-owned radar which stands atop the building of Froedtert's Community Memorial Hospital in Menomonee Falls.
Sometime in summer 2013, WISN, along with all of Hearst's ABC affiliates, will become a part of the "WatchABC" app provided by ABC, which allows viewing of the station's entire on-air schedule via mobile devices and tablets. Currently, Charter and AT&T U-verse are the only providers in the Milwaukee market with a WatchABC agreement.
According to the local Nielsen ratings for May 2010, WISN-TV was the #1 market station from sign-on to sign-off for the fifth consecutive year with a 3.7 rating for the month – the only station to show an increase in viewership for the broadcast day. In local news, WISN won first place in weekday and weekend morning news, and its 10 p.m. newscast showed a viewership increase and remained the #1 late newscast in the Milwaukee area. The early evening newscasts ranked #1, with a 7.1 share for the 5 p.m. newscast, and a 6.8 share for the 6 p.m. newscast; the station also ranked #1 in primetime for the May sweeps period, averaging a 7.0 rating.
For July 2010, WISN was #1 among the area's early evening newscasts with the 5 p.m. showing a 10% increase in viewers over the same time in 2009 to lead with a 6.8 rating; the station's 6 p.m. newscast ratings increased 26% with a 7.6 rating share. The station was also #1 among weekday and weekend morning news. The 10 p.m. newscast also grew 25% to an 8.1 share despite transmitter problems due to flooding on July 22, though the station earned a 7.2 share to win the 10 p.m. slot that night despite only 40% of homes in the market receiving WISN's signal that evening.
News/station presentation 
Newscast titles 
- Telenews 12 (late 1960s-1973)
- Eyewitness News (1973–1976)
- Channel 12 Action News (1976–1985; the station's consumer news/investigation segments continue to be called "Action 12")
- (The) Channel 12 News (1985–2000)
- (WISN) 12 News (2000–present)
Station slogans 
- "Hello Milwaukee" (1977–1985; during period station used Frank Gari's "Hello News")
- "Together, We're Making a Difference" (1989–1996; during period station used Frank Gari's "Making a Difference")
- "Your 24-Hour News Service" (1989–1996; WTMJ-TV also used a "24 Hour News Source" format from 1990–1992)
- "Live. Local. Latebreaking." (1996–2004)
- "Leading the Way with Important Local Coverage" (2004–present; news slogan)
- "One of America's Leading ABC Stations" (2004–2010)
- "Your Breaking News Leader" (2010–2012; news slogan)
News team 
- Shelby Croft - Saturdays at 5:00 and 6:00, Sundays at 5:30 and weekends at 10:00 p.m.; also weeknight reporter
- Marianne Lyles - weekend mornings on 12 News This Morning (5:00-6:00 and 7:00-9:00 a.m.)
- Craig McKee - weeknights at 6:00 and 10:00 p.m.; also reporter
- Kathy Mykleby - weeknights at 6:00 and 10:00 p.m.
- Jason Newton - weeknights at 5:00 p.m.; also reporter
- Patrick Paolantonio - weekday mornings on 12 News This Morning (4:30-7:00 a.m.)
- Terry Sater - Saturdays at 5:00 and 6:00, Sundays at 5:30 and weekends at 10:00 p.m.; also weeknight reporter
- Toya Washington - weeknights at 5:00 p.m.
- Portia Young - weekday mornings on 12 News This Morning (4:30-7:00 a.m.)
Weather Watch 12
- Mark Baden (AMS Seal of Approval) - chief meteorologist; weeknights at 5:00, 6:00 and 10:00 p.m.
- Jeremy Nelson (AMS Seal of Approval) - meteorologist; Saturdays at 5:00 and 6:00, Sundays at 5:30 and weekends at 10:00 p.m.; also fill-in
- Luke Sampe (AMS Seal of Approval) - meteorologist; weekend mornings on 12 News This Morning (5:00-6:00 and 7:00-9:00 a.m.)
- Sally Severson - meteorologist; weekday mornings on 12 News This Morning (4:30-7:00 a.m.)
Big 12 Sports
- Dan Needles - sports director
- Dario Melendez - sports anchor; Saturdays at 5:00 and 6:00, Sundays at 5:30 and weekends at 10:00 p.m.
- Stephanie Sutton - sports reporter
- Mike Anderson - general assignment reporter
- Nick Bohr - general assignment reporter
- Joyce Garbaciak - contributing news correspondent; also fill-in anchor
- Mike Gousha - political analyst; also host of UpFront with Mike Gousha
- Colleen Henry - investigative reporter
- Abe Lubetkin - general assignment reporter; also fill-in anchor
- Hillary Mintz - weekday morning reporter (4:30-7:00 a.m.)
- Christina Palladino - general assignment reporter
- Matt Salemme - weekday morning traffic reporter (4:30-7:00 a.m.)
- Kent Wainscott - investigative and political reporter
Hearst Television Washington Bureau
- Hallie Jackson - Washington D.C. bureau reporter
- Sally Kidd - Washington D.C. bureau reporter
- Nikole Killion - Washington D.C. bureau reporter
Notable former on-air staff 
- John Coleman - weather anchor, later founded The Weather Channel, now at KUSI in San Diego
- Dan Lewis - anchor (1982–1985; currently weeknight evening anchor for KOMO-TV in Seattle, Washington)
- Joel Kleefisch - reporter (1994–2003; current State Assemblyman for Wisconsin's 38th District)
- Rebecca Kleefisch - anchor (1999–2004; current Lieutenant Governor of Wisconsin, 2010-)
- Shaun Robinson - anchor (currently weekend anchor/correspondent of Access Hollywood)
- Jerry Taff - anchor (1979–2005; retired)
- Ben Tracy - anchor (currently a correspondent for CBS News in Los Angeles, California)
WISN is one of a few select stations which uses permanent digital logo bugs of its station logo in all of its programming (excepting paid programming), including ABC network programs, which varies with presentation style, although no station logos appear during the Litton Weekend Adventure block. On days when WISN is broadcasting a Packers MNF game, the logo is colored gold inside a green box, denoting the team's colors.
This has been the main TV logo for WISN since 1976, and between 2006-2012 was used solely for news imaging. As of September 17, 2012, it has come back into use as the main logo on all programming, paired with the WISN calls to the left in Hearst's trademark Bank Gothic font, which has been used by the station since 1994 for various elements. The ABC ball is added to the station-generated bug for syndicated programming.
WISN's 'contemporary 12' logo, used from 2006 as the station ID at the start of its newscasts, entertainment programming, and as the network-generated logo bug on ABC network programs coming out of commercial, along with a station-generated bug after the fade to the main ABC logo since 2006. Slowly fading from use after the September 2012 re-imaging of the station.
- "Hearst acquires WTVW (TV) Milwaukee; NBC buys WKNB-TV New Britain, Conn." Broadcasting - Telecasting, January 10, 1955, pg. 7. 
- Golembiewski, Dick (2008). Milwaukee Television History: The Analog Years. Marquette University Press. pp. 213–270. ISBN 0-87462-055-4.
- "Milwaukee stations to switch networks." Broadcasting, January 30, 1961, pg. 9. 
- "In Brief." Broadcasting, September 27, 1976, pg. 28.  (the text incorrectly states that WISN-TV had been a CBS affiliate since 1954, omitting the 1961 affiliation switch.)
- "Milwaukee connection." Broadcasting, October 18, 1976, pg. 36
- Kirchen, Rich (10 July 2012). "Channel 12 stays on Time Warner Cable — for now". The (Greater Milwaukee) Business Journal. Retrieved 12 July 2012.
- Dudek, Duane (10 July 2012). "Battles between cable systems, broadcasters alienating viewers". Milwaukee Journal-Sentinel. Retrieved 12 July 2012.
- Dudek, Duane (11 July 2012). "WISN-TV disputes Time Warner's 'blackout' assertions". Milwaukee Journal-Sentinel. Retrieved 12 July 2012.
- Dudek, Duane (12 July 2012). "WISN-TV off Time Warner Cable midnight Thursday". Milwaukee Journal-Sentinel. Retrieved 12 July 2012.
- CDBS Print
- "WISN 12 To Launch Distinctive New Live Sports Show On Aug. 20 'Big 12 Sports Saturday With 540 ESPN' A Collaboration Between Stations". WISN.com. 9 August 2011. Retrieved 29 November 2011.
- Michael R. Gousha - Distinguished Fellow in Law and Public Policy
- UpFront with Mike Gousha
- WISN-TV expands 10 p.m. news to one hour, Milwaukee Journal-Sentinel, December 14, 2010. Retrieved 12-15-2010.
- Warren, Christina (13 May 2013). "Watch ABC Brings Live Content to the Web and iOS". Mashable. Retrieved 14 May 2013.
- News Team
- "John Coleman bio". KUSI-TV. Retrieved 10 March 2013.
- WISN-TV Official Homepage
- WISN-TV logos through the years
- Hearst-Argyle Television
- WISN's Channel on YouTube
- Query the FCC's TV station database for WISN
- BIAfn's Media Web Database -- Information on WISN-TV