||This article appears to be written like an advertisement. (February 2012)|
|Industry||Information security and Identity management|
|Key people||Carlos Creus Moreira (CEO),(Chairman)|
WISeKey is a digital information security, authentication, and identity management company, headquartered in Geneva, Switzerland with regional subsidiaries around the world. Established in 1999, WISeKey offers advanced e-security solutions for public sector organizations, enterprises and consumers.
Over the last year, WISeKey has launched a campaign regarding "The Right to Disappear.", which advocates the individual’s right to control the use of their own personal information. WISeKey is currently developing a suite of products designed to enable individuals to more easily use and benefit from security technologies as they continue to take part in the Internet’s growing social community.
- 1 History
- 2 Technology
- 3 Operations and auditing
- 4 The right to disappear
- 5 References
- 6 External links
WISeKey was co-founded by Carlos Moreira and Malcolm Hutchinson. Prior to WISeKey, Moreira served as an expert on IT, e-Security and telecommunications for 15 years at United Nations Organizations, including the European Free Trade Association, the International Labour Organization (ILO), International Trade Center, and United Nations Conference on Trade and Development. His work focused on consulting on security and new technologies. Moreira was named Man of the Year in 2007 by the Swiss business magazine, AGEFI. Hutchinson left the company in 2006 to co-found Living PlanIT SA and Moreira remained as CEO and Chairman, positions he continues to hold. WISeKey has been analyzing the issues surrounding security for many years. In its first years, WISeKey globally launched and operated Root Certification Authority services. WISeKey took a special interest in contributing to e-Government solutions, such as the electronic voting or e-voting system implemented in the Canton of Geneva, Switzerland, the Citizen Service Platform implemented for the government of Biscay, Spain, and current initiatives to help governments establish digital ID programs. In the June 2011 issue of Bilan, Carlos Moreira was named one of the 300 most influential persons in Switzerland in the pharma and technologies sectors.
A public key infrastructures (PKIs) is an arrangement that binds public cryptographic keys with respective user identities by means of a certificate authority (CA). WISeKey uses distributed root-based PKI and Trusted Electronic Identification (“eID”) technologies to provide identification, authentication, and encryption services through the use of digital certificates.
Public key infrastructure (PKI)
PKI is the foundation for online commerce and other applications that require security and authentication in an open network. Public-key cryptography requires a public-key infrastructure to publish and manage key values. WISeKey developed its CertifyID product line to protect financial transactions, secure email, authenticate web sites, all tightly integrated with the Windows Server platform.
Governments and countries are rapidly adopting eID cards as the most secure infrastructure for providing e-Government services.
Individuals can use the trusted electronic Identity (eID) in their business activities as well as their personal transactions. A trusted eID can be used on any secure storage device that will be accepted across the Internet for secure communications and transactions.
Operations and auditing
WISeKey’s operations are audited annually by independent auditors designated by the OISTE Foundation to ensure its compliance with the OISTE Foundation-approved policies and procedures as well as industry-recognized operations standards such as WebTrust for Certification Authorities.
WISeKey is backed by the OISTE foundation to guard and manage its root keys. The OISTE Foundation is a non-profit international organization based in Geneva, Switzerland. Founded in 1998, OISTE was created with the objectives of promoting the use and adoption of international standards to secure electronic transactions, expand the use of digital certification and ensure the interoperability of certification authorities’ e-transaction systems.
As part of its relationship with the OISTE Foundation, WISeKey is bound to promote the security of electronic communications worldwide and ensure compliance with essential rights related to information protection online such as privacy laws. It is from this trust model that the WISeKey initiative “The Right to Disappear” evolved: the company is becoming a leading advocate to protect individual privacy rights online while enabling people to maximize the use of the Internet.
High security data centers
WISeKey root systems backed by OISTE are created and maintained in secure military bunkers under the Swiss Alps and operated by the Swiss Army, recognized as one of the most secure areas in the world today. Because of Swiss confidentiality laws, no private or government body can force the root key to be divulged. This guarantees that all information and data encrypted through OISTE/WISeKey certificates will remain secure. This approach is unique as no other infrastructure of its kind exists in such a high security environment, and the level of neutrality and protection afforded by stringent Swiss confidentiality and security laws is second to none.
The right to disappear
In November, the EU issued a proposal on the revision of several of the 1995 directive, which will be voted in 2011. This new directive provides in particular the right to "disappear" to users. This is not on social networking sites like Facebook.
Carlos Moreira has been a strong advocate for the protection of consumer data being compiled on a daily basis by companies and social networks. No regulations are in place to police how this data is used, or even to define standards around the security around the storage of this data. This compiled data is personally identifiable information (PII) that can be used to identify or trace a unique individual, or make that person vulnerable to hacking. It is WISeKey’s philosophy that any agency collecting PII has the responsibility to keep it secure and use it only in a responsible, transparent manner, of which the consumer is advised in advance and has the option to opt-out.
Digital brand protection
In 2008, WISeKey developed a revolutionary technology against counterfeiting named WISeAuthentic because it can digitally authenticate an object is genuine. WISeAuthentic technology is based on WISeKey’s PKI technology, already proven to certify the identity of individuals. The idea for WISeAuthentic was derived directly from WISeKey's expertise in PKI, realizing that the digital authentication could extend to devices, products, and goods. WISeAuthentic consists of creating an electronic guarantee certificate with an algorithm, which contains the item identity code and is securely stored on a SmartCard that also enables privileged access to a reserved space on the brand’s website. This system is impossible to break or replicate.,
The system can provide assistance to the police and customs officials. In addition to offering personalized solutions for digitally identifying authentic brand items, WISeAuthentic also provides direct sales information to the manufacturer and allows control over the grey market.
Hublot and WISeAuthentic
In 2009, Hublot watch company announced it would be using WISeAuthentic smart card system to identify its watches electronically. In addition to certifying the authenticity of the watch, consumers will be able to connect to a privileged space on the Hublot website.
"In the watch industry we are seeing a significant increase in counterfeit goods," said Jean-Claude Biver, CEO of Hublot. "It was imperative for us as a company to find a way to not only protect our watches but also those who were purchasing them. WISekey has a strong track record in security and authentication and when looking for a partner to help us in the fight against counterfeiting we knew WISekey was the right choice for us."
WISeKey sponsors Alinghi
WISeKey was named the sole provider of Alinghi’s electronic security solutions, sponsored the club for its 2007 defense, and was one of the two main sponsors of Alinghi’s defense of the America’s Cup 2010. WISeKey developed state-of-the-art digital security systems to protect Alinghi’s operations, brand, and sailing technology during the race, an event with a huge global following, which befits its status as one of the world’s oldest sporting events> 
WISeID Personal Data Protector by WISeKey is a unique mobile application that protects an individual's personal data and personal identifiable information (PII) from hackers, and allows them to maintain control over who accesses their data. WISeID's main objective is to protect your PII, which can be used to identify, contact, locate or even trace a person. The personal data collected by WISeID always stays under the user's control on their mobile phone or device. The PII is never communicated to third parties and never leaves the user's control. Users can generate strong passwords, store them securely, and logon directly to web sites. In the past year, WISeID ranked #1 in Utilities and in the top 50 overall free apps in the U.S.
In The Right to Disappear”, Carlos Moreira discusses the vision for WISeID to empower individuals to maintain control of their identities and PII even as they make transactions on the Internet and participate in social networks. The idea is that WISeID can offer encrypted storage of all the personal information that one distributes across the Internet, but because it is encrypted, the individual can maintain control and decide to revoke access to this information at any time. This will be a significant advancement in consumer rights on the Internet as the standard today is that by participating on such websites, a consumer hands-over ownership of this information to the web site on which it is entered. On 19 April 2011, Carlos Moreira discussed this issue on CNBC during an interview with anchor Simon Hobbs.
WISeKey was invited to attend the recent e-G8 Forum by invitation of President Nicolas Sarkozy. The objective of the forum was to focus on the critical importance of the digital ecosystem to global economic growth. WISeKey's was among the few defenders of personal privacy protection and the need to regulate the way social networks collect and protect data, pointing to the examples of recent identity theft in prominent consumer brands that underscore the hazards of personal data exposure.
Spy Kids 4 iPhone App
WISeKey recently partnered with Dimension Films and Troublemaker Studios to develop the Spy Kids: All the Time in the World mobile app, for the fourth installment of the action series by acclaimed film-maker Robert Rodriguez. In addition to official videos, wallpapers, and games, the Spy Kids app features WISeKey’s encryption technology to create “secret messages”. A text message entered into the app will be encrypted and sent to a friend’s mobile device, and only those with the Spy Kids app will be able to decode the message.
E-voting in the Canton of Geneva
For the State of Geneva, an e-voting system was introduced by the Chancellor of the State of Geneva in collaboration with Hewlett-Packard and WISeKey. This public-private sector partnership developed a solution compatible with the Swiss voting habits and legal constraints. WISeKey played a crucial role in security of the e-voting system to guarantee the secrecy of voting and to make sure that votes are not intercepted, modified, nor diverted, and to ensure that many other conditions of secrecy were fulfilled. The success of the e-voting project in Geneva, prompted the Swiss Federal Government to continue this experiment at the federal level.
- “The right to disappear: regaining control of your ID and personal data”. Swiss Style Magazine. http://www.swissstyle.com/right-to-disappear
- "Kerosene 2.0." Swiss Style Magazine. 23 May 2011. http://www.swissstyle.com/kerosene
- «300 plus influents: Pharma-technologie» Bilan. June 2011. http://www.bilan.ch/300-plus-influents/300-plus-influents-pharma-technologie
- "Total secure protection online: WISeKey - the wisest decision you'll ever make." Richard Casna. Swiss Style Magazine. 2010 http://www.swissstyle.com/total-secure-protection-online
- "La certification digitale, ultime barrière contre la fuite des données." IBCOM. Avril 2010 http://www.wisekey.com/en/Press/2010/Documents/ibcom79.pdf
- “The right to disappear: regaining control of your ID and personal data”. Swiss Style Magazine. 27 January 2011. http://www.swissstyle.com/right-to-disappear.
- OISTE Foundation website. http://www.oiste.org/.
- WebTrust website. http://www.webtrust.org/.
- «L’utilisation commerciale des données privées». Anne Réthoret. L’Agefi. 23 December 2010.
- “The right to disappear: regaining control of your ID and personal data”. Swiss Style Magazine. http://www.swissstyle.com/right-to-disappear.
- "WISeAuthentic". WISeAuthentic. Retrieved 2011-07-04.
- "The Semiconductor Industry takes on the Counterfeit Industry". SmartCardsTrends. March–April 2011.
- «Industrie du luxe : WiSeKey numérise les certificats d'authenticité». L'Atelier. 16 December 2008. http://www.atelier.net/articles/industrie-luxe-wisekey-numerise-certificats-dauthenticite.
- «Une puce contre la contrefaçon du luxe». Giuseppe Melillo. 20 minutes. 16 December 2008. http://www.20min.ch/ro/news/economie/story/Une-puce-contre-la-contrefa-on-du-luxe-18706873.
- “WISeKey is Revolutionizing the Luxury World by Protecting Brands such as Hublot, Dior and Chris & Cris”. Swiss Style Magazine. 13 April 2009. http://www.swissstyle.com/wisekey-revolutionizing-luxury-world.
- "Hublot With WISeKey To Fight Imitations". Federation of the Swiss Watch Industry. 8 April 2008. http://www.fhs.ch/en/news/news.php?id=693.
- “Hublot Turns to WISekey’s Smartcard Technology to Fight Counterfeiting of Its Luxury Watches”. Reuters. 24 March 2009. http://www.reuters.com/article/2009/03/24/idUS124585+24-Mar-2009+BW20090324.
- " WISeKey and Alinghi: Technology leadership made in Switzerland Swiss know-how again at the forefront." Jules Landon. Swiss Style Magazine. 28 January 2010 http://www.swissstyle.com/technology-leadership.
- "WISeKey prend le vent avec Alinghi et rêve de faire le tour du monde." Pierre-Yves Frei. Tribune de Genève. 8 Décembre 2009 http://www.tdg.ch/actu/economie/wisekey-prend-vent-alinghi-reve-faire-tour-monde-2009-12-07
- "WISeID Personal Data Protector". Wiseid.com. Retrieved 2011-07-04.
- "WISeID Personal Data Protector V2.3". Neil J. Rubenking. PC Mag. 7 April 2011. http://www.pcmag.com/article2/0,2817,2383203,00.asp
- "WISeKey veut protéger votre identité digitale." Marie-Laura Chapatte. Le Temps / 3 Mai 2011 http://www.letemps.ch/Page/Uuid/80719c42-74f6-11e0-b4c0-f2a64f415d28%7C0
- "Using WISeKey’s WISeID May Have Prevented Facebook Founder Mark Zuckerberg’s Fan Page From Being Hacked". iStockAnalyst. 27 January 2011. http://www.istockanalyst.com/article/viewiStockNews/articleid/4840536.
- “The right to disappear: regaining control of your ID and personal data”. Swiss Style Magazine. http://www.swissstyle.com/right-to-disappear.
- "Carlos Moreira on CNBC". http://www.youtube.com/watch?v=yFxlir4J6bA
- WISeKey website summary of and link to CNBC video. 18 April 2011. http://www.wisekey.com/en/Press/2011/Pages/WISeKey-Carlos-Moreira-Interviewed-by-CNBC.aspx
- "WISeKey Invited to e-G8 Forum in Paris to Promote the Right to Disappear Initiative and the Android Launch of WISeID". Wall Stree Online. 25 May 2011. http://www.wallstreet-online.de/nachricht/3158375-wisekey-invited-to-e-g8-forum-in-paris-to-promote-the-right-to-disappear-initiative-and-the-android-launch-of-wiseid.
- "WiseKey Launches Spy Kids 4 Mobile App on iTunes". TMCnet.com. 25 August 2011. http://www.tmcnet.com/usubmit/2011/08/25/5729480.htm
- “E-voting projects in Switzerland.” Hans Geser. Sociology in Switzerland. August 2002. http://socio.ch/intcom/t_hgeser12.htm.