WJKK, better known as Mix 98.7, is a mainstream adult contemporary radio station. Although licensed to Vicksburg, the station serves the Jackson area. The station is currently owned by Meridian-based New South Radio. Mix has provided Jackson's best variety of soft rock since their flip from country music in 1997. More recently the station has been becoming more upbeat following a trend of many AC's across the country. Today, WJKK can serve as Jackson's De facto Hot Ac as this market does not have a hot AC station.