WJOC "The TALK of Chattanooga (1490 AM, "AM 1490") is a radio station broadcasting a News Talk format. Licensed to Chattanooga, Tennessee, USA, the station serves the Chattanooga area. The station is currently owned by Sarah Margarett Fryar. The station was WDXB from 1948-1989. In the 1960s through the early 1980s it was one of Chattanooga's most popular Top-40 stations and featured popular personalities Chickamauga Charlie or "Chicky Poo", who later went to WGOW and Johnny Walker who later went to WKGN in Knoxville. In the 80's it aired multiple formats to try to stay relevant in the market which was already dominated by FM, everything from Country to Punk Rock, even Blues was heard on the station during this time. In 1989 the owners finally gave up and they sold to the station to Chattanooga Lookouts play by play announcer Larry Ward. Under Larry's direction the station became WJOC, Chattanooga's first all sports station. However the station was short lived and in 1993 WJOC was sold to its current owner and adopted its current Talk Radio/ Religious format. The studios are now located on Rossville Blvd, in Rossville, GA.