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City of license North Wilkesboro, North Carolina
Branding 97.3 WKBC
Slogan The 80's, 90's & Now
Your Music, Your Station
97.3 FM
Frequency 97.3 MHz
Format Hot Adult Contemporary
ERP 100,000 watts
HAAT 403 meters
Class C
Facility ID 72458
Transmitter coordinates 36°4′34.00″N 81°7′43.00″W / 36.0761111°N 81.1286111°W / 36.0761111; -81.1286111
Callsign meaning WilKes Broadcasting Company
Affiliations Dial Global, AP Radio, Appalachian ISP Sports Network
Owner Wilkes Broadcasting Company, Inc.

WKBC-FM (97.3 FM) is a radio station broadcasting a Hot Adult Contemporary format. Most of its programming comes from Dial Global's Hot AC (radio network).[1] Licensed to North Wilkesboro, North Carolina and owned by Wilkes Broadcasting Company, it features programing from Jones Radio Networks and AP Radio.

Due to its tower being located 2,600 feet above the surrounding terrain, the station can be heard as far south as Charlotte (providing city-grade coverage of the city's northern suburbs) and as far east as Winston-Salem when it starts to interfere with WQMG of Greensboro. It can also be heard clearly in parts of southwestern Virginia.[citation needed]

The transmitter is located about 5 miles south of North Wilkesboro atop a peak in the Brushy Mountains of southern Wilkes County.

WKBC-FM's slogan is the "Home of Appalachian Football". The station is the radio flagship of nearby Appalachian State University's sports network.[2]


WKBC was voted the best radio station in the Charlotte listening area by the music critics of Charlotte's Creative Loafing magazine in 2006.[3]


  1. ^ "WKBC-FM Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ "WKBC to Serve as Flagship for 12th-Straight Year". GoASU.com. Appalacian State Mountaineers Athletics. Retrieved 24 October 2011. 
  3. ^ "Best Radio Station 2006". Creative Loafing. Retrieved 24 October 2011. 

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