WKBU

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WKBU
City of license New Orleans, Louisiana
Broadcast area New Orleans metropolitan area
Branding Bayou 95.7
Slogan Rockin' The Bayou
Frequency 95.7 MHz) (also on HD Radio)
95.7 HD-2 for Live Rock Concerts
First air date February 1953 (as WWMT)
Format Classic rock
ERP 100,000 watts
HAAT 300 meters
Class C
Facility ID 52434
Callsign meaning Former city of license was Kenner, Louisiana and a reference to Louisiana's BayoU
Former callsigns WWMT (1953-1971)
WBYU (1971-1987)
WQXY (1987-1990)
WMXZ (1990-1993)
WTKL (1993-2005)
Owner Entercom
Webcast Listen Live
Website bayou957.com

WKBU, aka Bayou 95.7, is a classic rock radio station serving the New Orleans area in the US. The Entercom station is licensed to New Orleans, Louisiana and broadcast at 95.7 MHz with an ERP of 100 kW. The station's studios are located at the 400 Poydras Tower in New Orleans' downtown area, and the transmitter site is in the city's Algiers district.

WKBU has an HD-2 station which format consists of live concerts of "Bayou 95.7"'s classic rock artists.

History[edit]

Before October 2005, the station was oldies WTKL. WTKL was at one time beautiful music WBYU (also ironically called Bayou 96FM) before going through a succession of ill-fated formats from country as WQXY (Y-96) from 1987 to 1990 and adult contemporary as WMXZ (Mix 95.7) from 1990 to 1993 before settling on an oldies format that lasted for 12 years as Kool 95.7 FM.

In early October 2005, WKBU (Bayou 105.3 FM) and WTKL (Kool 95.7 FM) switched frequencies because according to Chief Engineer Kevin Duplantis "WKBU 105.3's original transmitter was badly damaged" during Hurricane Katrina. A subsequent filing with the FCC outlined that the station's transmitter was damaged by flooding from Hurricane Katrina's aftermath.[1]

In May 2006, Bayou 95.7 changed its slogan from "Rockin' The Bayou" to "Everything That Rocks" and broadened its playlist as the station became the only terrestrial ROCK format in the Crescent City as the previous Modern Rock station KKND also suffered transmitter damage and was subsequently reformatted to country music . This all changed however on November 13, 2006, when Clear Channel Communications flipped KHEV to Active rock, thus giving the New Orleans radio market two rock-formatted stations, with KHEV targeting young adult (18+) male listeners and avoiding the older material WKBU currently plays.

For the 2007 season, 95.7 became the home of game broadcasts for the New Orleans VooDoo arena football team.

Bayou 95.7 is currently New Orleans' only classic rock radio station. Walton and Johnson in the morning (live 6am-10am). Commercial Free Workday Kick Off from 10am-12pm. Kat hosts 12pm-6pm. Harmon Dash hosts weeknights 6-9pm. Mitch, Nic and Cassidy currently fill-in and do weekends on Bayou 95.7.

Specialty programming includes; Two-fer Tuesdays (2 songs by each artist all day), Dee Snider (singer from Twisted Sister) hosting "House of Hair" Sunday nights at 10pm, "Get the Led Out" Led Zeppelin blocks weeknights at 6:45pm, and 3-for-1 (3 songs by 1 artist) from 10pm-12am on weeknights.

References[edit]

  1. ^ "Application to FCC of Damage to 105.3 (WKBU/WTKL)". FCC. Retrieved January 3, 2012. 

External links[edit]

Coordinates: 29°55′12″N 90°01′30″W / 29.920°N 90.025°W / 29.920; -90.025