Former logo used from September 15, 2006 through April 3, 2010
On September 15, 2006, at 2 PM, WMPW flipped to "98.9 Kim FM" with an adult hits format under new call letters of WKIM. After several books of substandard ratings and programming, the station abruptly flipped formats to hot AC about more than a year later. The change was still unsuccessful at the station, and on March 31, 2010, the format was flipped 90s hits as Gen X 98.9. As of September 26, 2010, the station has added some current hits, making it a 1990s/hot AC hybrid format reminiscent of The Pulse (Sirius XM) before the Sirius/XM Radio merger in 2009.
On April 25, 2011, the station flipped formats to news/talk, branded as "News/Talk 98.9".