Former logo used from September 15, 2006 through April 3, 2010
On September 15, 2006, at 2 PM, WMPW flipped to an female-leaning adult hits format as 98.9 Kim FM under new call letters of WKIM. The first song on 98.9 Kim FM was Like a Prayer by Madonna. After several books of substandard ratings and programming, the station abruptly flipped formats to hot AC about more than a year later. The change was still unsuccessful at the station, and on March 31, 2010, at 5 PM, the format was flipped to 90s hits as Gen X 98.9. The first song on Gen X 98.9 was Losing My Religion by R.E.M. As of September 26, 2010, the station has added some current hits, making it a 1990s/hot AC hybrid format reminiscent of The Pulse (Sirius XM) before the Sirius/XM Radio merger in 2009.
On April 25, 2011, the station flipped formats to news/talk, branded as "News/Talk 98.9".