WKOX

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WKOX
City of license Newton, Massachusetts
Broadcast area Boston, Massachusetts
Branding "Rumba 1200"
Slogan "Orgullo Latino"
Frequency 1200 (kHz)
Format Tropical
Power 50,000 watts
Class B
Facility ID 20441
Callsign meaning "We're Kind Of EXcited"
Owner Clear Channel
Sister stations WJMN, WXKS, WXKS-FM
Webcast Listen Live
Website wkoxam.com

WKOX is an AM station from Newton, Massachusetts. WKOX is on 1200 kHz, and has a power of 50 kW. It is owned by Clear Channel Communications. It has a tropical format.

WKOX is highly directional to protect WOAI (another Clear Channel-owned station and in fact the company's flagship) out of San Antonio, Texas.

[edit] History

WKOX was originally a daytime-only station on 1190 kHz in Framingham. Its call letters stood for how the original owners felt about their newly licensed radio station, We're Kind Of Excited. During the 1980s, WKOX moved to 1200 kHz to gain authorization to go 24 hours. In the past, WKOX has programmed the following formats: full service, classic country, local talk, brokered foreign programming, and progressive talk. WKOX signed on an FM station during the 1950s; it is now known as WROR-FM and is owned by Greater Media.

Since the mid-1990s, WKOX had been pursuing options to upgrade its power and serve the entire Boston area. The station was approved by the FCC to move to the WUNR site in Newton, where it would run 50,000 watts and change its city of license to Newton in the process, but the plan was met with a great deal of community opposition. Finally, in fall 2008, the station left Framingham and began broadcasting from a new tower array on the WUNR site. In April of 2009 it was announced that WKOX is now 50,000 watts full time.

Clear Channel announced in January 2010 that WKOX would change to a news/talk format in April; the station will also change its call letters to WXKS (currently used on 1430 AM, which simulcast WKOX from 2004 until 2009).[1]

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