WLAN-FM

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WLAN-FM
WLAN Logo 2012.jpg
City of license Lancaster, Pennsylvania
Broadcast area South Central Pennsylvania
Branding FM97
Slogan "Lancaster's Hit Music"
Frequency 96.9 MHz
First air date October 23, 1978 (1978-10-23)
Format Top 40
ERP 50,000 watts
HAAT 152 meters (499 feet)
Class B
Facility ID 52259
Transmitter coordinates 40°02′52″N 76°27′25″W / 40.04778°N 76.45694°W / 40.04778; -76.45694
Callsign meaning W LAN caster
Owner Clear Channel Communications
(Clear Channel Broadcasting Licenses, Inc.)
Sister stations WLAN (AM)
Webcast Listen Live
Website http://www.fm97.com

WLAN-FM (96.9 FM, "FM97") is a radio station licensed to serve Lancaster, Pennsylvania, Reading, Pennsylvania, York, Pennsylvania, Harrisburg, Pennsylvania, USA. The station is owned by Clear Channel Communications and licensed to Clear Channel Broadcasting Licenses, Inc.

WLAN-FM broadcasts a contemporary hit radio music format.[1]

History[edit]

The station was assigned the WLAN-FM call letters by the Federal Communications Commission on October 23, 1978.[2]

In the early 1990s FM 97 had begun to lose both audience and revenue share to several competing radio stations in the Lancaster, York and Harrisburg radio markets. New GM/VP Chuck Lontine, with the help of Scott Shannon (program director of WPLJ-FM in New York), created "The New Sound of FM 97 WLAN". This new sound was a hybrid radio format of Hot AC, CHR Top 40 and some Classic Rock. By avoiding hip hop CHR and soft AC music, Lontine created a "listener delta strategy" between the popular WROZ-FM (The Rose), which was soft AC and harder edged stations in the market playing Urban/Hip Hop and Album Rock. The result were favorable primarily with women between the ages of 25-34. Within a year, the station was ranked number one in the market by the Arbitron Ratings Company.[citation needed]

Former branding

To further insure the station's success, Lontine reconfigured the stations transmission and audio facility with the help of technical and studio engineers Frank Grunstein and Frank Fody.

The original air staff of the "New Sound" was Cadillac Jack as Operations Manager and Morning Show Host (from Eagle 106/Philadelphia), Patty Ford and Mark Cruz (from X104/Fresno). Today, Cadillac Jack is the afternoon drive host on WOGL in Philadelphia and Patty Ford is a national voice over artist in Boston. Chuck Lontine became a media investment banker and is the managing director of Marconi Media Ventues in Denver, Colorado

The station was originally owned by The Altdoerffer Family of Lancaster County, Pennsylvania. Today WLAN-AM/FM station is owned by Clear Channel Communications and remains very popular in the community it serves.

References[edit]

External links[edit]