|City of license||Lancaster, Pennsylvania|
|Broadcast area||South Central Pennsylvania|
|Slogan||"Lancaster's Hit Music"|
|First air date||October 23, 1978|
|HAAT||152 meters (499 feet)|
|Callsign meaning||W LAN caster|
(Clear Channel Broadcasting Licenses, Inc.)
|Sister stations||WLAN (AM)|
WLAN-FM (96.9 FM, "FM97") is a radio station licensed to serve Lancaster, Pennsylvania, Reading, Pennsylvania, York, Pennsylvania, Harrisburg, Pennsylvania, USA. The station is owned by iHeartMedia, Inc. and licensed to Clear Channel Broadcasting Licenses, Inc.
The station was assigned the WLAN-FM call letters by the Federal Communications Commission on October 23, 1978.
In the early 1990s FM 97 had begun to lose both audience and revenue share to several competing radio stations in the Lancaster, York and Harrisburg radio markets. New GM/VP Chuck Lontine, with the help of Scott Shannon (program director of WPLJ-FM in New York), created "The New Sound of FM 97 WLAN". This new sound was a hybrid radio format of Hot AC, CHR Top 40 and some Classic Rock. By avoiding hip hop CHR and soft AC music, Lontine created a "listener delta strategy" between the popular WROZ-FM (The Rose), which was soft AC and harder edged stations in the market playing Urban/Hip Hop and Album Rock. The result were favorable primarily with women between the ages of 25-34. Within a year, the station was ranked number one in the market by the Arbitron Ratings Company.
To further insure the station's success, Lontine reconfigured the stations transmission and audio facility with the help of technical and studio engineers Frank Grunstein and Frank Fody.
The original air staff of the "New Sound" was Cadillac Jack as Operations Manager and Morning Show Host (from Eagle 106/Philadelphia), Patty Ford and Mark Cruz (from X104/Fresno). Today, Cadillac Jack is the afternoon drive host on WOGL in Philadelphia and Patty Ford is a national voice over artist in Boston. Chuck Lontine became a media investment banker and is the managing director of Marconi Media Ventues in Denver, Colorado
The station was originally owned by The Altdoerffer Family of Lancaster County, Pennsylvania. Today WLAN-AM/FM station is owned by iHeartMedia and remains very popular in the community it serves.
- "Station Information Profile". Arbitron.
- WLAN-FM official website
- Query the FCC's FM station database for WLAN
- Radio-Locator information on WLAN
- Query Nielsen Audio's FM station database for WLAN