|City of license||Brandon, Florida|
|Broadcast area||Tampa Bay|
|Branding||Radio Luz 760 AM|
|First air date||1988|
|Power||10,000 watts day
1,000 watts night
|Owner||Salem Communications Corporation
(South Texas Broadcasting, Inc.)
The station started in 1988 by Bruce Micek's Asti Broadcasting using call letters WEND as the flagship station of the Sun Radio Network. The station then broadcast significant blocks of brokered business programming from the Financial Broadcasting Network before being sold to Sonny Bloch's Bloch Broadcasting and call letters changed to WBDN. In 1996 Spanish broadcaster Alfredo Alonso Mega Broadcasting purchased the station for $1.75 million (later renamed Mega Communications) turning the station into a Spanish Tropical format called Mega 760. Since then the station has adopted different formats including Regional Mexican and Spanish Oldies.
Mega Communications donated WLCC to the Washington DC based Minority Media & Telecom Council (MMTC) in December 2008.
On May 31, 2012, the MMTC sold WLCC to Salem Communications for $1.15 million, with the intent to reformat the station with a Spanish Christian format under the Radio Luz branding. The transaction was consummated on August 31, 2012.
The station broadcasts at 10,000 watts during the day and 1,000 watts at night, nulled towards the southeast by day to protect West Palm Beach's WEFL, and directional towards the southwest at night, to protect Detroit's WJR.
- Query the FCC's AM station database for WLCC
- Radio-Locator Information on WLCC
- Query Nielsen Audio's AM station database for WLCC
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