WLEV

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WLEV
WLEV logo.png
City of license Allentown, Pennsylvania
Broadcast area Lehigh Valley
Branding 100.7 WLEV
Slogan "80's, 90's & Today's Best Music"
Frequency 100.7 MHz (also on HD Radio)
First air date 1947 (as WFMZ)
Format Adult Contemporary
Language(s) English
ERP 11,000 watts
HAAT 327 meters
Class B
Facility ID 39875
Transmitter coordinates 40°33′54″N 75°26′26″W / 40.56500°N 75.44056°W / 40.56500; -75.44056
Callsign meaning LEhigh Valley
Former callsigns WFMZ (1947-1997)
Owner Cumulus Media
Sister stations WCTO
Webcast Listen Live
Website wlevradio.com

WLEV is an FM radio station broadcasting on 100.7 FM licensed to Allentown and serving the Lehigh Valley region of Pennsylvania, in the United States. The station offers an adult contemporary music format. It is owned by Cumulus Media.

History[edit]

100.7 frequency[edit]

100.7 FM began operation in 1947 as WFMZ. The station originally played classical music as well as jazz music at various times of the day. In the 1950s, the station began playing blocks of instrumental easy listening music as well. In 1965, the station was sold to a Christian local group called Maranatha Broadcasting. At that point, WFMZ flipped to a religious/easy listening format. For many hours a day, the station sold blocks of time to churches. The rest of the day was filled with only instrumental easy listening music known as "Beautiful Music". The station initially played no vocalists.

In the 1970s, WFMZ began cutting back the religious programming to very early mornings and middays and late evenings. The station began to focus more on the easy listening music. By the mid 1970s, the station added some soft vocals by standard and adult contemporary artists; they began playing one or two per hour. In 1976, Maranatha signed on as television station Channel 69. That station became known as WFMZ-TV, as the FM station was now WFMZ FM. The television station ran mostly religious shows along with about 6 hours a day of classic sitcoms and drama shows.

In the 1980s, WFMZ FM continued with the beautiful music format cutting the religious shows down to a couple hours a day at most. A boost in the ratings occurred when WQQQ dropped easy listening for Top 40 in 1983. WFMZ FM began gradually mixing in more vocalists and began playing about four an hour by 1987. By 1990, they were about half vocal and half instrumental. In 1991, the station overhauled the format and dropped most of the standards artists and focused on soft hits from popular AC and CHR artists. The station was now mostly vocal with an instrumental each hour. By 1994, WFMZ evolved completely into a Soft Adult Contemporary format.

Maranatha put WFMZ FM up for sale in 1996. Citadel Broadcasting bought them late that year. They already owned AC station WLEV on 96.1. The rumor was they would flip WFMZ FM to country. Upon closing though, both stations remained AC outlets with WFMZ being softer.

In the summer of 1997, it was determined that Allentown only needed one adult contemporary station. A country station was also needed. So, in July 1997, 96.1 WLEV became a country music station. The call letters were changed to WCTO and they became "Cat Country 96". Half of the WLEV 96.1 airstaff remained on 96.1 and many new airstaffers were hired to carry out the country format.

100.7 FM had only a couple of air staffers and was mostly automated. The staffers who did not stay on 96.1 moved to fill daytime hours on 100.7. The WLEV call letters also moved to 100.7. The intellectual properties of 96.1 WLEV and 100.7 WFMZ FM were combined onto 100.7. The format overall became a straight Adult contemporary format. The religious shows were taken off. Delilah's love songs' show was added in the 7 p.m. to midnight time slot. Citadel's 1400 WEST was sold to Maranatha Broadcasting.

WLEV intellectual unit[edit]

WLEV began in 1947 as WEST-FM on 96.1. For decades the station simulcast WEST's Middle Of The Road Popular Music format. In 1973, though, 96.1 became WLEV and began offering a Soft Rock/Adult Contemporary format that was very automated. They played the softer rock hits of the 1960s and 1970s along with a lot of current product. They were known as "Hit Parade Music" at one point. The station was owned by Sound Media and then by Telemedia Group.

Through the 1970s and into the 1980s, WLEV 96.1 continued as a straight-ahead adult contemporary station with no dramatic changes. More personalities were added in the late 1980s, and by the 1990s, the station bordered on being a Hot AC. But the texture of the station was consistent.

In 1995, the station was sold, along with WEST, to Citadel Broadcasting. Still, the format remained Adult Contemporary. In 1997, Citadel acquired WFMZ FM, which by then had a format that was evolving to be musically closer to WLEV. In 1997, it was decided that there was no need for two AC stations, so they combined aspects of the AC formats from both stations and moved the WLEV calls, format, and some of the airstaff to 100.7 that July.

96.1 became Cat Country WCTO playing a Country format. As a country music station, the station achieves some very high ratings. The station has a live airstaff almost full-time. The station focuses on Country hits of the 1980s, 1990s and current product.

WLEV competes today with WBEB, WISX and WODE-FM as adult listening radio stations. Citadel merged with Cumulus Media on September 16, 2011.[1]

Tower[edit]

The station's transmitter is located along with WFMZ-TV on the South Mountain in the Mountainville section of Allentown.

On Air[edit]

Weekdays[edit]

5am - 10am: Tommy & Scott in the Morning
10am - 2pm: Laura St. James
2pm - 7pm: Josh Gears
7pm - 10pm: Kristy O'Brian

Saturdays[edit]

6 - 10 am: Tommy & Scott in the Morning 10am - 3 pm: Laura St. James 3 pm - 8pm: Josh Gears 8pm - 12am: Backtrax USA

Sundays[edit]

7am - 10am: The Dalydownload With Carson Daly
10am - 2pm: 80's, 90's & Today's Best Music
2pm - 7pm: Josh Gears
7pm - 12am: 80's, 90's & Today's Best Music

Translator[edit]

Call sign Frequency
(MHz)
City of license FCC info
W253AC 98.5 FM Reading, PA FCC

See also[edit]

References[edit]

  1. ^ "Cumulus now owns Citadel Broadcasting". Atlanta Business Journal. September 16, 2011. Retrieved September 16, 2011. 

External links[edit]