The programing is mostly other ministries that purchase air time, along with some infomercials. Original programing is spread throughout the programing day with the flagship program Living Faith Now! (formerly From These Hills) along with Sing Time, Fred Schmidt, Life Begins at Calvary a program produced by Calvary Church of the Tri-Cities and other programs.
Living Faith Television was founded by Rev. Buford Smith who claimed that God had given him a vision to build a TV station in Virginia. The station grew from the original station in Grundy to include the other three transmitters.
Rev. Smith was Pastor of Tookland Pentecostal Church in Grundy until his death in May 2003. His son, Michael Smith, was President of the station until Buford Smith's death, when he became President and CEO of Living Faith Television.
Tookland Pentecostal Church was a major financier to the founding of the station and broke most ties with the station after the station declared its independence in 2006.
Living Faith Television is now under the control the board of Living Faith Television, with Mike Smith as President and CEO and wife Lisa Smith as CFO. Other personalities are Mary Smith (wife of the late Buford Smith), Laverne Tripp and Fred Schmidt, among others.