WLFJ (AM)

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WLFJ
Christian Talk 660.jpg
City of license Greenville, South Carolina
Broadcast area Upstate South Carolina
Frequency 660 AM
First air date March, 1947
Format Christian Talk
Power 50,000 watts, daytime
10,000 watts critical hours
Class D
Facility ID 4678
Transmitter coordinates 34°53′10.00″N 82°28′3.00″W / 34.8861111°N 82.4675000°W / 34.8861111; -82.4675000
Callsign meaning "W"ith "L"ove "F"rom "J"esus
Former callsigns WESC (1947-2000)
Affiliations Fox News Radio, WYFF 4 Weather +Plus
Owner Radio Training Network Inc. (leased from iHeartMedia, Inc.)
Webcast Listen Online
Website http://www.christiantalk660.com

WLFJ is a daytime-only Christian talk station at 660 on the AM dial broadcasting at 50,000 watts (10,000 during critical hours, 500 watts before sunrise by special agreement with WFAN) from Greenville, South Carolina.

History[edit]

660 signed on the air in March 1947 as WESC. The station was for many years a country music outlet branded "660 in Dixie", sister to WESC-FM, which was beautiful music at first, then later country music. Throughout the mid-late 20th century, WESC was frequently the highest rated station in the Greenville market. The station carried its country music format until early 2000, when it was purchased by Clear Channel Communications, who leased AM 660 to Radio Training Network Inc. (owners of WLFJ-FM), which placed a Christian Talk format on the station under the WLFJ callsign. The country music format continues on WESC-FM.

As of 2009, it is one of four AM radio stations operating at 50,000 watts in the state of South Carolina, the others being WBAJ, WAGL, and WCEO.

Translators[edit]

In 2010, WLFJ launched a translator at 92.9 FM in the Greenville area. This move allows the station to operate over the air 24-hours a day on FM (as opposed to daytime only at 660 AM).

Call sign Frequency
(MHz)
City of license ERP
W
Class FCC info
W225AZ 92.9 Greenville, South Carolina 250 D FCC

External links[edit]