Fayetteville, North Carolina
|City of license||Raleigh, North Carolina|
|Branding||CW 22 (general)
ABC 11 Eyewitness News (WTVD-produced newscasts)
|Slogan||TV Now (general)
Breaking Stories. (news)
|Channels||Digital: 27 (UHF)
Virtual: 22 (PSIP)
|Subchannels||22.1 The CW
22.2 ZUUS Country
|Affiliations||The CW (2006-present)|
|Owner||Sinclair Broadcast Group
(WLFL Licensee, LLC)
|First air date||December 18, 1981|
|Call letters' meaning||Light For Living
(slogan used by original owner prior to sign-on)
|Sister station(s)||WRDC, WMYA-TV, WMYV, WLOS, WXLV-TV|
|Former callsigns||WLFL-TV (1981–1993)|
|Former channel number(s)||Analog:
22 (UHF, 1981–2009)
57 (UHF, –2009)
|Former affiliations||Independent (1981–1986)
The WB (1998–2006)
|Transmitter power||725 kW|
|Public license information:||Profile
WLFL, virtual channel 22 (UHF digital channel 27), is a CW-affiliated television station located in Raleigh, North Carolina, United States and serves North Carolina's Triangle region. The station is owned by the Sinclair Broadcast Group, as part of a duopoly with MyNetworkTV affiliate WRDC (channel 28). The two stations share studios on Highwoods Boulevard in Raleigh, and its transmitter is located in Auburn, North Carolina.
The analog UHF channel 22 allotment was in the planning stages as early as 1976 as a station with mostly Christian-oriented religious programs and some secular family shows. It was to have been operated by L.L. "Buddy" Leathers and his Carolina Christian Communications, a broadcasting company whose flagship was WGGS in Greenville, South Carolina. Carolina Christian had several construction permits in the Carolinas. The station's permit was bought out by Family Television in 1980 with the intention to sign-on in late September 1981. However, those plans were scuttled due to technical problems and bad weather.
It finally went on the air as WLFL-TV (standing for "Light For Living") at 2 p.m. on December 18, 1981, with the movie Love Is a Many-Splendored Thing as its inaugural program following a day of test patterns. It was the Triangle's first full-market independent station outlet. Another earlier station with the same format, WKFT-TV (channel 40, now WUVC), had signed on a few months before but did not have an adequate signal to most of the market at the time. WLFL was a typical UHF independent running cartoons, dramas, westerns, older sitcoms and older movies in addition to religious programming. While licensed to Raleigh, its studios were initially at 2410 Broad Street in Durham (the same building where WTVD originally began operations in 1954), with its master control facility located with the transmission and tower facility near Apex.
In 1985, WLFL was purchased by the Norfolk, Virginia-based TVX Broadcast Group. The company upgraded the station's programming, eventually resulting in channel 22 becoming the third-highest rated station in the Triangle area. A year later, TVX moved WLFL's operations into new studios on Front Street in Raleigh just inside the Beltline/I-440. On October 9, 1986, WLFL became a charter affiliate of Fox, along with the other TVX stations. The station also replaced its original 1,000-foot (300 m) transmitter tower and one megawatt ERP transmission facility with a new 1,700-foot (520 m) tower and five megawatt visual, 500 kW aural ERP transmission antenna. TVX sold off most of its mid-size market stations in 1988, following its purchase of Taft Broadcasting's independent stations and Fox affiliates. It held onto WLFL until its merger with Paramount Pictures in 1991, after which the group was renamed Paramount Stations Group. By this time, it was one of the strongest Fox affiliates in the country. In 1993, the station dropped the -TV suffix from its call sign.
Paramount sold WLFL to the Sinclair Broadcast Group in 1994 and entered into a local marketing agreement (LMA) with WRDC the following year. That station was owned by Glencairn Ltd., a separate entity the Smith family (who own Sinclair) had a majority stake in, effectively creating a duopoly in the market even before Sinclair purchased WRDC outright in 2001. While WLFL was the senior partner in the deal, it vacated its Front Street studios that year and moved to WRDC's new facility in the nearby Highwoods office complex. WNCN, which acquired the market's NBC affiliation from WRDC in September 1995, moved into WLFL's old studios at the same time. In 1996, Fox announced it would not renew its affiliation contract with the station when it got involved in a dispute with Sinclair over programming issues during the 10 p.m. slot. Even though Fox later relented, it still managed to seek a new affiliation with WRAZ in 1998, leaving WLFL to pick up programming from The WB.
On January 24, 2006, CBS Corporation and Time Warner announced that they would shut down UPN and The WB, and would move the higher-rated programs from those two networks onto a new service, The CW. On February 22, News Corporation announced it would start up another new network called MyNetworkTV. This service, which would be a sister network to Fox, would be operated by Fox Television Stations and its syndication division 20th Television. MyNetworkTV was created in order to give UPN and WB stations that were not mentioned as becoming CW affiliates another option besides becoming independent stations, and was also created to compete against The CW. It was initially seen as a foregone conclusion that WLFL would be The CW's Triangle affiliate. It was by far the stronger of the two stations in Sinclair's Triangle duopoly and network representatives were on record as favoring the "strongest" stations among The WB and UPN's affiliate slates. However, when the new network announced its first group of stations outside the core group of Tribune Company and CBS Corporation-owned stations, WLFL was not on the list. In February, WRDC was announced as an affiliate of MyNetworkTV. It was not until May 2, when Sinclair agreed to affiliate all of its former WB affiliates that would not join MyNetworkTV (including WLFL) with The CW.
As a CW affiliate, WLFL airs the network's children's programming block (branded as One Magnificent Morning since October 2014) two hours earlier than most other Eastern Time Zone affiliates of The CW, from 5 to 10 a.m.
Sinclair was involved in a retransmission dispute with Time Warner Cable, whose original carriage agreement ended on December 31, 2010. The issue involved fees the cable provider was willing to pay for programming on WLFL and WRDC. Negotiations between the two parties were extended for another two weeks and were set to expire on January 15, until an agreement was finally reached. Any blackout would, in effect, have limited access for both WLFL and WRDC to a number of cable households within the market. However, both stations are also available through satellite providers DirecTV and Dish Network along with AT&T's U-Verse service.
On May 15, 2012, Sinclair Broadcast Group and Fox agreed to a five-year affiliation agreement extension for the group's 19 Fox-affiliated stations until 2017. This included an option, that was exercisable between July 1, 2012 and March 31, 2013, for Fox parent News Corporation to buy a combination of six Sinclair-owned stations (two CW/MyNetworkTV duopolies and two standalone MyNetworkTV affiliates) in three out of four markets; WLFL and WRDC were included in the Fox purchase option, along with Sinclair stations in Cincinnati (WSTR-TV), Norfolk (WTVZ) and Las Vegas (KVCW and KVMY). In January 2013, Fox announced that it would not exercise its option to buy any of the Sinclair stations in the aforementioned four markets (It chose instead to purchase the Charlotte CW/MyNetworkTV duopoly of WJZY and WMYT-TV, and converted WJZY into a Fox O&O in July 2013, displacing that market's Fox affiliate WCCB).
Out-of-market cable and DirecTV coverage
In recent years, WLFL has been carried on cable in multiple areas within the Greensboro and Greenville media markets in North Carolina. On DirecTV, WLFL is carried in the Wilmington market since the CW affiliate for that market, WWAY-DT2, was previously carried on cable only.
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|22.1||720p||16:9||WLFL-HD||Main WLFL programming / The CW|
WLFL discontinued regular programming on its analog signal, over UHF channel 22, on February 17, 2009, five months ahead of the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. It was one of three stations in the Triangle market, along with WRDC and independent station WRAY-TV, that decided to switch on that date, even though the official transition date had been changed to June 12, 2009. Although it had an assigned digital channel that it would move to post-transition that differed from its original digital channel, WLFL continued to broadcast its digital signal on its pre-transition allocation (UHF channel 57). The station's digital signal relocated to UHF channel 27 at noon on June 12, 2009, as the station's original digital channel allocation was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition. Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 22.
Syndicated programming on the station includes How I Met Your Mother, Hot In Cleveland, The Simpsons, Family Guy and Maury. The station can also be seen on Time Warner Cable channel 2 and in high definition on digital channel 1122.
After Fox required most of its affiliates to air local newscasts in the early 1990s or face disaffiliation, WLFL established a news department and launched a nightly primetime show entitled the Fox 22 Ten O'Clock News in 1992. It was the second attempt at a local news program in the 10 p.m. timeslot since an independent outlet in Fayetteville, WKFT, cancelled the area's first primetime newscast back in 1989. Unlike WLFL's operation, that station's newscasts focused more on the southern parts of the Triangle market and sold advertising seen during the production specifically to those areas. It began having newscast competition in September 1995 shortly after the sign-on of WRAZ. From the start, this effort was produced by WRAL and was also seen every night. However, since WLFL's hour-long news program was firmly established in the market by that time, it remained a strong operation with a popular on-air team. After the station's switch to The WB in 1998, its nightly show became WB 22 News at 10.
On August 16, 2004, WLFL's news department was downsized and converted into Sinclair's controversial News Central operation. While local news segments and some sports reports remained based in Raleigh, the station shut down its weather department and began featuring national headlines, forecast segments and other sports coverage based out of Sinclair's company headquarters on Beaver Dam Road in Hunt Valley, Maryland. In addition, it featured a one-minute conservative political commentary segment called "The Point". Hosted by Sinclair's Vice President for Corporate Relations, Mark E. Hyman, this feature was controversial as well and a requirement of all company-owned stations with newscasts until its discontinuation in December 2006. In September 2005, WLFL's nightly broadcast was cut down to thirty minutes in an attempt to boost its anemic ratings against WRAZ.
After a fourteen-year run, the station's remaining in-house news department was closed as a result of a cost-cutting move implemented by Sinclair as well as the systematic shut down of News Central. The last official telecast of WB 22 News at 10 was on March 30, 2006 after which there was no local news on channel 22 for a short period. Former News Central sports anchor Mark Armstrong as well as WLFL news anchor and reporter Tamara Gibbs eventually joined WTVD.
On June 26, 2006, WLFL entered into a news share agreement with ABC owned-and-operated station WTVD. This resulted in the debut of a new nightly prime time newscast called ABC 11 Eyewitness News at 10 on WB 22. Like the previous effort, the broadcast runs directly against the WRAL-produced newscast on WRAZ. Since establishing the arrangement, there have never been any plans announced for a weekday morning show on WLFL that would also be produced by WTVD. This is unlike WRAZ which offers a two-hour extension of WRAL's weekday morning broadcast at 7. Concurrent with its official affiliation switch to The CW on September 18, WLFL's newscast changed its named to ABC 11 Eyewitness News at 10 on CW 22. On April 21, 2008, WTVD became the second station in the Triangle behind WRAL and the eighth ABC-owned station in the United States to upgrade its newscasts to high definition. The primetime news on WLFL was included in the upgrade.
Eyewitness News at 10 can currently be seen every night for 35 minutes, and is produced out of WTVD's studios on Liberty Street/US 70 Business/NC 98 in Downtown Durham. In addition to those main facilities, that station also operates bureaus in Fayetteville (on Green Street) and Downtown Raleigh (on Fayetteville Street). During weather forecast segments, WLFL features WTVD's Doppler weather radar called` "First Alert Doppler XP". This is based at the latter's transmitter site southeast of Garner along the Wake County border with Johnston County.
- 'Gilmore Girls' meet 'Smackdown'; CW Network to combine WB, UPN in CBS-Warner venture beginning in September, CNNMoney.com, January 24, 2006.
- UPN and WB to Combine, Forming New TV Network, The New York Times, January 24, 2006.
- News Corp. Unveils MyNetworkTV, Broadcasting & Cable, February 22, 2006.
- "Sinclair/Time Warner Cable - Frequently Asked Questions". Sinclair Broadcast Group. Retrieved December 13, 2010.
- Wolf, Alan M. (December 29, 2010). "Cable TV feud is at an impasse". News and Observer. Retrieved December 29, 2010.
- Sinclair Reups With Fox, Gets WUTB Option, TVNewsCheck, May 15, 2012.
- Sinclair In An Acquisition State Of Mind, TVNewsCheck, February 6, 2013.
- RabbitEars TV Query for WLFL
- "DTV Tentative Channel Designations for the First and Second Rounds" (PDF). Retrieved 2012-03-24.