WLFN

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WLFN
City of license La Crosse, Wisconsin
Branding Today's Talk 1490
Frequency 1490 kHz
First air date 1947 (as WLCX)
Format Talk
Power 1,000 watts unlimited
Class C
Facility ID 7056
Transmitter coordinates 43°49′42.00″N 91°14′27.00″W / 43.8283333°N 91.2408333°W / 43.8283333; -91.2408333
Former callsigns WLCX (1947-1983)
WLXR (1983-1988)
Owner Mississippi Valley Broadcasters, LLC
Sister stations WKBH-FM, KQEG, WLXR, WQCC
Website 1490wlfn.com

WLFN (1490 AM) is a radio station broadcasting a talk format. Licensed to La Crosse, Wisconsin, USA, the station serves the La Crosse area. The station is currently owned by Mississippi Valley Broadcasters, LLC.[1] All the stations of the "La Crosse Radio Group" are housed at 1407 2nd Avenue North in Onalaska, WI.

History[edit]

Originally 1490 was known as WLCX. On June 20, 1947, that station began broadcasting on 1490 kHz with 250 W power. On July 1, 1947, WLCK became an ABC affiliate. The station was owned by Bermac Radio, Inc.[2]

The station was assigned the call letters WLXR on 1983-09-07. On 1988-12-16, the station changed its call sign to the current WLFN, to reflect "Fun 1490" and the Oldies format[3] WLFN previously had an adult standards format and featured programing from CNN Radio and Dial Global's America's Best Music format. As an adult standards station, the station's programming switched to a holiday music format from Thanksgiving Day through Christmas. On July 1, 2012, WLFN switched formats from adult standards to talk, with the branding "Today's Talk 1490".[4]

References[edit]

  1. ^ "WLFN Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ "New WLCX at La Crosse Becomes ABC Affiliate". Broadcasting. July 14, 1947. Retrieved 3 October 2014. 
  3. ^ . "WLFN Call Sign History". United States Federal Communications Commission, audio division. 
  4. ^ LaCrosse's Station for Today's Talk www.1490wlfn.com. Accessed June 27, 2012

External links[edit]