WLGZ-FM

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WLMF redirects here. For the Miami low-powered television station, see WLMF-LD.
WLGZ-FM
City of license Webster, New York
Broadcast area Rochester, New York
Branding Legends 102.7
Slogan The Biggest Hits in the History of the World
Frequency 102.7 MHz (also on HD Radio)
First air date 23 August 1991
(as WLMF)
Format Classic Hits
ERP 6,000 watts
HAAT 100 meters
Class A
Facility ID 34818
Transmitter coordinates 43°10′14.00″N 77°40′23.00″W / 43.1705556°N 77.6730556°W / 43.1705556; -77.6730556
Callsign meaning LeGendZ (Legends)
Former callsigns WLMF (1991-1992)
WFUL (1992-1993)
WDCZ (1993-1997)
WDCZ-FM (1997-2004)
WRCI (2004-2008)
Owner DJRO Broadcasting LLC
Webcast Listen Live
Website legends1027.com

WLGZ-FM (102.7 FM) is a radio station broadcasting a classic hits format. The station is licensed to Webster, New York, serving the Rochester, New York area, and is currently owned by DJRO Broadcasting LLC.[1] Studios are in Rochester's east side, while the transmitter tower is in the city's west side.

History[edit]

The station went on the air as WLMF on August 23, 1991. On October 30, 1992, the station changed its call sign to WFUL, on February 3, 1993 to WDCZ, on August 1, 1997 to WDCZ-FM, on January 1, 2004 to WRCI.[2]

On February 11, 2008, the station, then owned by Crawford Broadcasting, ended its longtime Contemporary Christian format as WRCI "102.7 The Light" to make way for "Legends 102.7", a Classic Hits/Adult Standards hybrid. The "Legends" format was already featured on 990 AM WLGZ, which after simulcasting of the FM signal turned to a religious format, and now carries the calls WDCX, along with much of the programming of Buffalo FM sister station WDCX-FM.

WLGZ was purchased by DJRA Broadcasting on January 1, 2010. Following WLGZ's sale from Crawford to DJRA, most Adult Standards titles were dropped from the station's playlist and WLGZ morphed into a straightforward Classic Hits outlet featuring hits of the '50s, '60s and '70s. The format change for WLGZ has succeeded in substantially increasing the station's audience. According to the Spring 2010 Arbitron ratings, the station was tied for 4th place in the Rochester market. The station's license was assigned to DJRO Broadcasting LLC on June 1, 2012.

References[edit]

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