WLIF

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WLIF
City of license Baltimore, Maryland
Broadcast area Baltimore, Maryland
Branding Today's 101.9
Slogan "Your Life, Your Music"
Frequency 101.9 FM (MHz)
(also on HD Radio)
101.9-2 FM New Country 106.1 (HD Radio)
101.9-3 FM The Strip (HD Radio)
Translator(s) 106.1 W291BA (Baltimore, relays HD2)
First air date 1970
Format Adult Contemporary
ERP 13,500 watts
HAAT 293 meters
Class B
Facility ID 28637
Callsign meaning LIFe, a nod to station slogan used in the 1970s (see article), or LIte FM (former moniker)
Owner CBS Radio
Sister stations WJZ, WJZ-FM, WJZ-TV, WLZL, WWMX
Webcast Listen Live
Listen Live (HD2)
Website 1019litefm.com
newcountry1061.com (HD2)

WLIF (101.9 FM) is a radio station located in Baltimore, Maryland, USA. It is currently owned and operated by CBS Radio. Its studios are located in the Mount Washington section of Baltimore, while its transmitter is located two miles northeast in Towson, Maryland. The station broadcasts in 5.1 Dolby stereo sound.

WLIF features an adult contemporary format. The station in its current incarnation signed on the air as a beautiful music station, featuring programming of SRP (Stereo Music Productions [Jim Schulke]) on December 24, 1970, originally owned by Sudbrink Broadcasting, an originator of FM broadcasting nationwide and prior to that time, owned by Booth Broadcasting as a pioneer FM station, WAQE(FM), signing on in 1963.

The station's origins date back to the Beautiful music era during the late 1950s and early 1960s. At that time, the station's call letters were WTOW, later being switched by CBS to full service WFBR-AM for many years (that station was later WLIF-AM, and later WJFK-AM, simulcasting sister Washington station WJFK-FM. It is now CBS Sports Radio-1300 WJZ, an all-sports station).

Over the years, WLIF was one of the highest-rated stations in Baltimore, playing mostly instrumental renditions of popular songs. Featured artists included Percy Faith, John Fox, Chet Atkins, Richard Clayderman, Frank Mills, Henry Mancini, Ray Anthony, Floyd Cramer, and many others. The station played four vocal selections per hour and they were only smooth vocal stylings of artists like Frank Sinatra, Ray Charles, Nat King Cole, Neil Diamond, Tony Bennett, Patti Page, Dionne Warwick, Barbra Streisand, and others. It was called "The Beautiful Place In Your Life" FM-102. On December 31, 1971, the station became known as WLIF. By the 1980s, WLIF began playing more soft rock hits, such as those by Linda Ronstadt, The Beatles, The Temptations, Elton John, along with the previously played artists. During morning and afternoon drives, the station was about half instrumental and half vocal, while other times the station continued to play one vocal every quarter hour. In the late 1980s, the station shifted to roughly half vocalists and half instrumentals. Early in 1991, WLIF shifted to a soft adult contemporary format; at this point, it also became known as "Lite 102". By 1993, WLIF began mixing in current material in its playlist.

Former WLIF logo (2001-2013)

In 2001, the station changed nicknames again, branded as "101.9 Lite FM." Today, its lineup consists of adult contemporary hits during the day and love songs at night. On the weekends, WLIF features "The Flashback Weekend" featuring former WQSR announcers Dave Alan, John Summers and Diane Lyn playing the greatest hits of the sixties and seventies, reaching into the Oldies market that was left without a local radio station once WQSR switched over to a Jack FM format.

In addition, WLIF (along with WWIN) also played jazz music during the weekends for many years. WLIF continued to play jazz until 2004, when WSMJ 104.3 became Baltimore's full-time Smooth Jazz station.

On December 30, 2013, WLIF rebranded as "Today's 101.9", and like its AC sister stations KEZK-FM in St. Louis, WDOK in Cleveland, and just recently KVIL in Dallas, WLIF retooled its format to more hot adult contemporary-leaning fare to attract a new generation of listeners. [1]

Commercial-free Christmas[edit]

WLIF is well known for its Christmas programming. For decades, WLIF began mixing in Christmas music the week before Thanksgiving and went to wall-to-wall Christmas music about 2 weeks before Christmas. They would remain all Christmas music until the middle of December 26 or later and would keep mixing in Christmas music until New Year's Day.

Beginning in 2001, every year, starting the week before Thanksgiving, the station plays nothing but Christmas music, well into December 26 or 27. There are no advertisements all day on Christmas Day. Since 2007, WLIF has played wall to wall Christmas music not only before Thanksgiving but all the way until New Year's Eve. They are the last station left playing Christmas music at New Year's. Most stations in this market that feature Christmas music continue mixing it in throughout the last week of the year, unlike many places that end cold turkey on the 26. In 2010, WLIF dropped Christmas Music early on December 27 but continued mixing a few in rather than remaining wall-to-wall until January 1.

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Coordinates: 39°25′01″N 76°33′22″W / 39.417°N 76.556°W / 39.417; -76.556