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|City of license||Kenosha, Wisconsin|
|Broadcast area||Milwaukee, Wisconsin|
|Slogan||"Kenosha's Radio Station"|
|Format||Talk/Personality, Full service|
|Power||250 watts day
250 watts night
|Callsign meaning||original owner William LIPman|
|Affiliations||CBS, Westwood One, Learfield Sports|
|Owner||NM Licensing LLC|
WLIP (AM | 1050 ) is a radio station located in Kenosha, Wisconsin, U.S. serving the Chicago-Milwaukee metropolitan region along the west shore of Lake Michigan with 250 watts effective radiated power, and also streams worldwide at www.wlip.com . It has been owned and operated by Colorado-based NextMedia Group since 2000.
At 8:00 AM on Sunday, May 18, 1947, WLIP signed on the air from the basement of the Kenosha National Bank Building at 625 57th Street in downtown Kenosha, licensed as a daytime-only station and 250-watts. In 1982, WLIP built and opened its new studios at 8500 Green Bay Road.
In 1962, the station launched an FM sister 95.1 WLIP-FM, later known as WJZQ, and now the current-day WIIL
During the 1960s the AM station programmed a Pop music format; however the owner, Bill Lipman, did not allow for "Hits" to be played. A weekend show with former station staffer Terry Havel would be the only show featuring the hits. The station would sign off at sundown. For many years, it was a Union Shop, with announcers represented by AFTRA and engineers represented by IBEW. This was due to the influence of labor, because of American Motors.
WLIP-FM offered separate programming during that time, and carried an easy listening format. Bill Lipman's wife, Anne, was influential in the music choices of WLIP-FM, again until 1975 when new management took over. In 1975, these rules ended under new management and the station moved to an Adult Contemporary format as "Music 1050" with a high dedication to the Kenosha area as the station had in the past and still does somewhat today. Lipman's son and daughter represented ownership's interests of the stations by the late 70s. In the 1980s, the Federal Communications Commission granted WLIP permission to broadcast on a 24-hour-a-day basis. During the 1990s the station continued with its Adult Contemporary format, but was mostly various talk programming by the mid 1990s with Oldies music played nights and weekends. In 1996 the station changed its format to Adult Standards from the now-Dial Global Adult Standards format (syndicated) This format lasted until December 2003 when the station changed format and affiliation to the now-defunct Unforgettable Favorites format from ABC. This format was switched over the 4th of July weekend of 2005 to ABC's Oldies Radio now known as Classic Hits Radio.
WLIP airs local talk programming during most of the day and replays some of them in the evenings with the syndicated talk show Jim Bohannon's America in the Morning and The Jim Bohannon Show. On the weekends it airs how-to programming, music programming, brokered shows, and talk shows most of which are local.
WLIP has played music most of its life. Currently the station plays 60s-70s oldies music during part of each weekend, along with specialty 50s-60s oldies shows Jukebox Saturday Night on Saturdays and The Doo-Wop Diner on Sundays. The Music of the Stars with Lou Rugani airs each Sunday morning and afternoon.
Since its launch in 1947, many people have gone through WLIP and have moved onto larger markets. Some of these airstaff and management include:
- Bill Lipman (The station's founder, and namesake "The Lip" and "LIP" came from "Lipman"
- Irene Buri-Nelson (Longtime host of Around The Town she was on the air with the station nonstop from its launch in 1947 until her death in 2006 in a car accident)
- Lou Rugani (Lou has been hosting his Music Of The Stars show since the early 90s. He previously has done work for WAXO which was Kenosha's other commercial radio station, now WWDV
- Terry Havel (Terry was WBSD-Burlington's main advisor. WBSD is Wisconsin's only high school station and one of the country's first. He spent time at WEMP (Now WSSP) Milwaukee, WLUM Milwaukee and had worked at WLIP as far back as the 1960s
- Dexter E. Card (Dex came to WLIP after a stint as manager for rock group Styx, and running several Illinois teen clubs. He was known as the Crew Cut Kid in the Front Row at WLS in Chicago. He was the station manager from 1975 and was responsible for WLIP becoming more mainstream and was there when WLIP-FM became WJZQ) He also brokered the sale of the stations, originally sold for millions and the buyer went broke.
- Mike Terry (Did news for WLIP in the 70s, later moved on to WTMJ in Milwaukee)
- Joseph "Monty" Kraucunas (Did evenings on Rock WLIP-FM in mid-1970s. Joe went on to do weather at KTSM-TV El Paso, TX for many years.)
- Art Jones (WLIP deejay, one of first announcer hires at Gateway Technical College's WGTD)
- Bill Berra (WLIP news director, now news executive with Journal Communications, Milwaukee)
- Larry Miller (WLIP news announcer) Nephew of Bill Lipman. Now network radio correspondent for NPR and CBS Radio in London, for decades.
- David Cole Kollath (David Cole was WLIP's longtime news guy from the 80s until about 2002. He is currently the General Manager across town at Gateway Technical College's Wisconsin Public Radio affiliate WGTD David Cole was well known for his coverage of the American Motors closing/sale to Chrysler Corporation in the late 80s and the September 11th, 2001 attacks.
- Paul Kern (Paul Kern hosted mornings on WLIP for a long period of time. He hosted mornings on WRJN in Racine, Wisconsin until his retierment in  January, 2011).
- Steve Dahl (One of this Chicago radio legend's first gigs was a show on WLIP)
- Mark Heller, (Owner of WGBW Radio, Denmark-Green Bay, was chief engineer from 1974–76).
- Kare Vernezze, (now Local Sales Manager; started at WLIP on November 13, 1980)
- "Call Letter Origins". Radio History on the Web.
- Potente, Joe (2010-11-26). "Longtime radio icon Kern hangs up his headphones". Kenosha News.
- WLIP AM 1050 official website
- Query the FCC's AM station database for WLIP
- Radio-Locator Information on WLIP
- Query Nielsen Audio's AM station database for WLIP
- The Music of the Stars
- Remembering Kenosha