The station is owned by Lakes Broadcasting Company, Inc., a private corporation owned by the Peters family, who are primarily Christian-based broadcasters. The station airs contemporary Christian music syndicated and local religious spoken word and workship broadcasting. WLKX-FM is currently operated on behalf of the Peters family by Milestone Radio, LLC, which is also controlled by the Peters family and which also owns or manages several other stations surrounding the Twin Cities area, including WQPM in Princeton, KLCI in Elk River, and KASM and KDDG in Albany.
The station briefly simulcast with its sister station south of the metro area, KBGY. In 2004, KBGY split off from the simulcast and currently airs a Regional Mexican music format.
When St. Paul-based KNOF switched to a music-only format in 2007, many syndicated and local religious spoken word programs that had used KNOF to air their broadcasts in the Twin-Cities market moved their programming to WLKX-FM.
The WLKX call letters have been with the station for several decades, and in the past, the station has programmed adult contemporary and country music formats.
In September 2013 WLKX changed their format to a hybrid Regional Mexican/Tropical format, branded as "La Neta".