WLKY

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WLKY
WLKY-TV Logo.png
WLKY 32.2.png
Louisville, Kentucky
United States
Branding WLKY 32 (general)
WLKY News (newscasts)
Slogan Live, Local, Late-breaking.
Channels Digital: 26 (UHF)
Virtual: 32 (PSIP)
Subchannels 32.1 CBS
32.2 Me-TV
Affiliations CBS
Owner Hearst Television
(WLKY Hearst Television, Inc.)
First air date September 16, 1961; 53 years ago (1961-09-16)
Call letters' meaning We're in Louisville, Kentucky
Former channel number(s) Analog:
32 (UHF, 1961–2009)
Former affiliations ABC (1961–1990)
Transmitter power 600 kW
Height 392 m
Facility ID 53939
Transmitter coordinates 38°22′10.12″N 85°50′1.58″W / 38.3694778°N 85.8337722°W / 38.3694778; -85.8337722
Licensing authority FCC
Public license information: Profile
CDBS
Website www.wlky.com

WLKY, virtual channel 32 (UHF digital channel 26), is a CBS-affiliated television station located in Louisville, Kentucky, United States. The station is owned by the Hearst Television subsidiary of the Hearst Corporation. WLKY maintains studio facilities located on Mellwood Avenue (near I-71) on Louisville's east side, and its transmitter is located in rural northeastern Floyd County, Indiana (northeast of Floyds Knobs). On cable, WLKY is available on Time Warner Cable channel 5 and in high definition on digital channel 912.

History[edit]

The station first signed on the air on September 16, 1961, originally operating as an ABC affiliate. The ABC affiliation in Louisville was previously shared between NBC affiliate WAVE-TV (channel 3) and then-CBS affiliate WHAS-TV (channel 11). Although Louisville had been large enough since the early 1950s to support three network affiliates, the market had a fairly long wait to gain full-time network service. The Louisville market is a fairly large market geographically, and also includes some rugged terrain. The nearest VHF allocations, channels 7 and 13, had been respectively allocated to Evansville and Bowling Green. These factors caused the first attempt at a full-time ABC affiliate in the area, WKLO-TV, to shut down after only six months on the air. With this in mind, perspective owners were skittish about setting up shop on one of the available UHF allocations in the area.

WLKY was founded by a local group, Kentuckiana Television, who sold the station in 1967 to Sonderling Broadcasting (which would acquire several radio and television stations in mid-sized markets such as WAST (now WNYT) in Albany, New York, until that company merged with Viacom in 1979). In 1973, Sonderling sold the station to Combined Communications. Combined eventually merged its television properties with the Gannett Company in 1979.

In the spring of 1983, Gannett sold WLKY and WPTA in Fort Wayne, Indiana (the two smallest stations by market size in Gannett's television station portfolio at the time) to Pulitzer Publishing, after it purchased WLVI-TV in Boston (now owned by Sunbeam Television) from Field Communications and WTCN-TV (now KARE) in Minneapolis from Metromedia. This was because the WLVI and WTCN purchases put Gannett with two stations over the Federal Communications Commission's seven-station ownership limit for television stations that was in effect at the time. Pulitzer kept WLKY but sold WPTA to the Granite Broadcasting Corporation in 1989. From 1977 to 1986, WLKY was branded on-air as "32 Alive." At the time it was implemented, Combined Communications used the "Alive" moniker on four of its stations – WLKY, WPTA, KOCO-TV in Oklahoma City and WXIA-TV in Atlanta. WXIA still uses the "Alive" moniker under Gannett ownership, as does WPTA, although that station is no longer owned by Gannett.

In September 1990, WLKY swapped network affiliations with WHAS (by then, owned by the Providence Journal Company; it is now owned by Sander Media and operated by Gannett), with channel 32 taking the CBS affiliation and WHAS becoming the market's ABC affiliate – much to that station's chagrin.[1] This came after ABC (which placed second in the national ratings at the time) became dissatisfied with the viewership problems at some of its affiliates (while CBS was at a distant third during the midway point of the network's stewardship under president Laurence Tisch), and ABC wanted a stronger affiliate in the market. WLKY had long been one of ABC's weaker affiliates, while WHAS had been the dominant station in Louisville for almost 20 years at the time.

By this time, however, cable television had gained significant penetration in the Louisville area. Indeed, to this day, cable and satellite are all but essential for acceptable television in much of the Kentuckiana[disambiguation needed] region. Combined with a low universal cable channel number (channel 5 on both Comcast and Time Warner Cable), WLKY's former weakness of being a UHF station has almost been completely nullified.

The switch to CBS provided a major windfall for WLKY that winter, as it became Louisville's home for the NCAA Men's Basketball Tournament. Owing to the region's status as a college basketball hotbed and local teams such as Kentucky, Louisville and Indiana being longtime fixtures in the tournament, NCAA tournament games on WLKY are consistently among the highest-rated programs in the market during the tournament's run. In 2008, for instance, NCAA games attracted a 21.6 rating and a 36 share, the highest viewership for the tournament broadcasts in the nation.[2]

Pulitzer sold its entire broadcasting division, including WLKY, to what was then Hearst-Argyle Television in 1999. Hearst's aggressive marketing helped make the station a factor in the ratings for the first time in memory, and by the dawn of the new millennium, it was waging a spirited battle with WAVE for the second place slot in the market behind long-dominant WHAS-TV.

On July 9, 2012, WLKY's parent company Hearst Television became involved in a carriage dispute with Time Warner Cable after that company's purchase of the market's major cable provider Insight Communications, leading to WLKY's removal from Time Warner Cable and its temporarily replacement by Rochester, New York CBS affiliate WROC-TV (owned by Nexstar Broadcasting Group);[3][4] Time Warner chose to replace the station with WROC as it did not have any rights to carry any other CBS affiliate within the region.[5] The substitution of WROC in place of WLKY lasted until July 19, 2012, when a new carriage agreement was reached between Hearst and Time Warner.[6]

Digital television[edit]

Digital channels[edit]

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[7]
32.1 1080i 16:9 WLKY-HD Main WLKY programming / CBS
32.2 480i WLKY-SD Me-TV

On September 1, 2011, WLKY began carrying the Weigel Broadcasting-owned classic television network Me-TV on digital subchannel 32.2; the subchannel is available on Time Warner Cable digital channel 118.[8]

Analog-to-digital conversion[edit]

WLKY discontinued regular programming on its analog signal, over UHF channel 32, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 26.[9][10] Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 32.

As part of the SAFER Act,[11] WLKY kept its analog signal on the air until July 12 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters.

Programming[edit]

Syndicated programming featured on WLKY includes The Ellen DeGeneres Show, Steve Harvey, Access Hollywood, Jeopardy! and Wheel of Fortune among others. It is one of the few Hearst television stations to carry the latter two. WLKY carries the entire CBS network schedule; however, it is one of only a handful of CBS affiliates that air The Young and the Restless on a tape delay, airing at 4:00 p.m., leading into the 5:00 p.m. newscast (fellow CBS affiliates WAFB in Baton Rouge, WRAL-TV in Raleigh and KMOV in St. Louis also run the soap opera in the 4:00 p.m. timeslot).

Out of market coverage[edit]

WLKY-TV is available in Kentucky’s state capitol city of Frankfort (part of the Lexington media market) via Windjammer Communications as well as the Frankfort Plant Board’s cable system.[12] The Frankfort area can also pick up WLKY and other Louisville stations along with the Lexington stations with an antenna.

WLKY, along with WTVF in Nashville, Tennessee, were the de facto CBS affiliates for the small Bowling Green market, as that area did not have a CBS affiliate of its own until NBC affiliate WNKY signed on WNKY-DT2 to serve as a CBS affiliate on February 1, 2007. Even with WNKY-DT2 carrying CBS, WLKY remains available on a few cable systems in the Bowling Green market. WLKY remains available for Mediacom’s customers in Hart and Metcalfe Counties,[13] while Mediacom’s customers in Butler and Edmonson Counties has long been served with Nashville’s WTVF.[14] Both WLKY and WTVF (as well as their digital subchannels) remain available in Glasgow (Barren County, Kentucky via the cable system of the South Central Rural Telephone Cooperative,[15] but the Glasgow Electric Plant Board dropped WLKY in favor of WNKY-DT2, with WTVF remaining intact.

News operation[edit]

WLKY-TV presently broadcasts 36 hours of locally produced newscasts each week (with 5½ hours on weekdays and Sundays, and four hours on Saturdays); in addition, the station produces the half-hour sports highlight and discussion program Sports Saturday, which airs Saturday nights at 11:35 p.m. WLKY runs an hour-long newscast in the noon timeslot on weekdays, a rarity for both a CBS-affiliate and a Hearst-owned station. It is considered a rarity as a CBS affiliate in the fact that CBS' recommended time slot for its daytime shows places the aforementioned The Young and the Restless and 12:30 p.m. Eastern Time and The Bold and the Beautiful at 12:30 p.m. in all other time zones, thereby making the midday newscast last only a half-hour; some CBS-affiliates do produce an hour-long midday newscast, but not without tape-delaying either one of CBS' soap operas. It is also considered a rarity for a Hearst-owned station because WLKY is considered as one of only three stations owned by Hearst, the others being KCRA in Sacramento and WXII in Greensboro, that carries a full midday newscast, whereas most Hearst stations either don't carry one at all or carry a half-hour midday newscast and fill the remainder of the hour with either syndicated or paid programming.

For most of its tenure as an ABC affiliate, WLKY was one of that network's weaker stations in terms of local viewership, usually ranking third in the Nielsen ratings. Occasionally however, it overtook WAVE for second, behind long-dominant WHAS. However, since the affiliation switch to CBS and rise of cable and satellite penetration in the Kentuckiana region, WLKY has been far more successful in the ratings. Even with the affiliate "downgrade" from VHF to UHF, CBS' network ratings in the Louisville market during the early to mid 1990s remained strong at a time when its viewership in many other markets stagnated or declined, with WLKY leading in the recent May 2011 sweeps from sign-on to sign-off, including newscasts.[16] It has been one of CBS' strongest affiliates for the last decade, although Louisville has been one of the few Nielsen markets where all four network stations have about equal ratings and strong news operations. In the recent February 2013 sweeps period, WLKY and Fox affiliate WDRB (channel 41) began distancing themselves from WHAS and WAVE in total-day ratings, largely due to their higher-rated syndicated and local programming lead-ins to their newscasts.

In 2008, WLKY changed its branding from WLKY NewsChannel 32 to WLKY News. The station's news helicopter "NewsChopper 32" was also renamed as the "WLKY NewsChopper", and a new graphics package also made its debut. In February 2010, WLKY became the third station in the Louisville market to begin broadcasting its local newscasts in a widescreen format – and the second to air them in upconverted 16:9 standard definition rather than true high definition.

In February 2012, WLKY debuted a two-hour extension of its weekday morning newscast, airing from 7:00 to 9:00 a.m., on its Me-TV affiliated second digital subchannel. It competes with the longer-established in-house morning newscast in that timeslot on WDRB.[17] On September 17 of that year, WLKY launched a half-hour 10:00 p.m. newscast on that same subchannel to compete with WDRB's hour-long primetime newscast (which debuted in 1990) and what was then a WHAS-produced half-hour newscast on CW affiliate WBKI-TV (channel 34) in that slot (the WHAS newscast on WBKI officially ended its run on October 26, 2012; thereafter, syndicated programming replaced the 10:00 p.m. newscast).[18] WLKY also truncated its morning news program on the Me-TV subchannel to one hour, 7-8 a.m., on that date.

Notable former on-air staff[edit]

References[edit]

  1. ^ Pulitzer Publishing Company's television station in Louisville, WLKY-TV, to join the CBS Television Network as a new affiliate in September, PR Newswire. August 14, 1990. HighBeam Research, (February 17, 2011).
  2. ^ Louisville No. 1 in basketball TV ratings. The Courier-Journal, 2008-04-06.
  3. ^ Adweek: "Hearst and Time Warner Cable Part Ways Over Retrans", July 10, 2012.
  4. ^ Adweek: "Imported Signals in Retrans Fight Raise Regulatory Questions", July 10, 2012.
  5. ^ Orlando Sentinel: "WESH off Bright House; Pennsylvania station is substitute", July 10, 2012.
  6. ^ Broadcasting & Cable: "Hearst TV, Time Warner Cable End Viewer Blackout", July 19, 2012.
  7. ^ RabbitEars TV Query for WLKY
  8. ^ Where to Watch Me-TV: WLKY
  9. ^ "DTV Tentative Channel Designations for the First and Second Rounds" (PDF). Retrieved 2012-03-24. 
  10. ^ CDBS Print
  11. ^ "UPDATED List of Participants in the Analog Nightlight Program" (PDF). Federal Communications Commission. June 12, 2009. Retrieved June 4, 2012. 
  12. ^ Frankfort Plant Board - Preferred Cable Lineup
  13. ^ Mediacom Cable - Channel Lineup: Munfordville, Bonnieville & Hart Co., KY
  14. ^ Mediacom Cable - Channel Lineup: Morgantown, Brownsville, Butler Co. & Edmonson Co., KY
  15. ^ SCRTC Cable Channel Lineup for Barren/Metcalfe/Hart County (2015)
  16. ^ Redding, Rick. "At the Sweeps Half, WLKY Winning". LouisvilleKY.com. Retrieved 2 August 2011. 
  17. ^ WLKY Adding News Hours in Mornings on Digital Channel, LouisvilleKY.com, January 30, 2012.
  18. ^ LOUISVILLE: WLKY launching 10 p.m. newscast tonight, September 17, 2012.

External links[edit]