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WBDX logo.png
City of license WBDX: Trenton, Georgia
WLLJ: Etowah, Tennessee
Broadcast area Chattanooga area
Branding J103
Slogan Shining the Light
Frequency WBDX: 102.7 MHz
WLLJ: 103.1 MHz
Format Contemporary Christian
ERP WBDX: 320 watts
WLLJ: 50,000 watts
HAAT WBDX: 419 meters
WLLJ: 150 meters
Class WBDX: A
Facility ID WBDX: 54445
WLLJ: 7932
Transmitter coordinates WBDX:
34°51′48.00″N 85°23′35.00″W / 34.8633333°N 85.3930556°W / 34.8633333; -85.3930556
35°27′24.00″N 84°40′43.00″W / 35.4566667°N 84.6786111°W / 35.4566667; -84.6786111
Former callsigns WBDX:
WJLL (1998)
WVKS (1986-1989)
WDRZ (1989-1999)
Owner Partners For Christian Media, Inc.
Webcast Listen Live
Website J103.com

WBDX (102.7 FM) is a radio station broadcasting a Contemporary Christian format. Licensed to Trenton, Georgia, USA, the station serves the Chattanooga, Tennessee area. The station is owned by Partners For Christian Media, Inc. The station is the Tennessee Valley's only local Contemporary Christian music station.[1] WLLJ (103.1 FM), licensed to Etowah, Tennessee, airs the same programming.[2][3]

History of WBDX[edit]

The station went on the air as WBDX on October 31, 1989 as a Top 40 station known as "B 103 The Outrageous FM" owned by local car dealer Herb Adcox. Throughout its early years the station was also known as "Magic 102.7" when it aired an Adult Contemporary format in the early 1990s. In January 1994 the station became "Talk 102.7" and took on a locally driven talk radio format, featuring local personalities, and the majorly popular afternoon drivetime show "Sport Talk". They kept this format until mid 1994, when "Talk 102.7" moved to 102.3. In mid-1994, WBDX flipped to classic rock known as "Fox 102", a format which had previously aired on 102.3. In early 1995 Partners For Christian Media bought WBDX. On March 4, 1995 WBDX started playing Contemporary Christian Music first under the name "102.7 The Light", but eventually they changed the name to "J103". The studio, which was also used during the station's previous formats, was originally located inside Eastgate Mall. In 1998 J103 moved to its current location in East Ridge, which is actually the former home of the now defunct RX-107, a former Contemporary Christian Music outlet in the Chattanooga area. On February 4, 1998 the station changed its call sign to WJLL, and on February 5, 1998, it changed back to WBDX. The station was originally affiliated Salem Communications to provide a large part of their on-air broadcasting. This included music programming from 7 p.m. – 6 a.m. and news. In 2005, the station dropped all Salem Communications programming and went fully local.[4]

History of WLLJ[edit]

The station went on the air as WVKS on December 29, 1986. On August 4, 1989 the station changed its call sign to WDRZ, and its format to Contemporary Christian Music. The station was known as "SuperPower 103". In the 1990s the station was owned by a man named Dr. Grey. In mid 1994 he fired the then station managers Bob and Debbie Lubell, (who now own J103), and installed a new staff and format. The station did not do well with its new country music format and soon flipped to modern rock. This format was also short lived, and in 1997 the station started simulcasting "97 Kicks FM" out of Chattanooga. On January 20, 1998 the callsign was changed to the current WLLJ. WLLJ operates with an effective radiated power of 50,000 watts, making the stations signal reach into the Knoxville market and upper East Tennessee and Western North Carolina area.[5]

In 1997, "Kicks FM" was adult contemporary and simulcasting on 97.3 FM and 103.1 FM. The station was co-purchased by Partners For Christian Media, with the help of Friendship Broadcasting in late 1997 and began simulcasting WBDX in February 1998.[6]


  1. ^ "WBDX Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ "WLLJ 103.1 FM". Retrieved 2010-12-13. 
  3. ^ "WBDX 102.7 FM". Retrieved 2010-12-13. 
  4. ^ "WBDX Call Sign History". United States Federal Communications Commission, audio division. 
  5. ^ "WBDX Call Sign History". United States Federal Communications Commission, audio division. 
  6. ^ "Tennessee Airchecks". Retrieved 2010-12-13. 

External links[edit]