|Broadcast area||Buffalo, New York|
|Branding||The Station of the Cross|
|Slogan||"Proclaiming the fullness of truth with clarity and charity."|
|First air date||August 15, 1999|
|Callsign meaning||Our Lady Of Fatima|
|Owner||Holy Family Communications|
WLOF is a Catholic radio station broadcasting from Elma, New York. WLOF is located at 101.7 on the FM dial and covers much of Western New York, including Buffalo and Niagara Falls. Referred to as The Station of the Cross, WLOF is owned and operated by Holy Family Communications which also owns and operates WHIC in Rochester, New York. The call letters represent Our Lady of Fatima, to whom this station is dedicated. Both stations rely on the EWTN Global Catholic Radio Network for the bulk of their programming.
Beginning on February 13, 1998, 101.7 FM was acquired by Broben Communications, Inc. and used WXOX as its callsign. WXOX then forced nearby station WHUG in Jamestown to change frequencies in an effort to gain coverage area. While WXOX, 101.7 broadcast modern-rock as "The Spot," supposedly covering "Attica, Amherst and Buffalo" and acting as a challenger to WEDG. It made a significant advertising blitz in the Buffalo market and even created its own "Spotfest" music festival, but it never even registered a measurable audience in the ratings books, let alone make a serious challenge at any Buffalo station, because of its very weak signal (it had 1/15th of the signal strength of another Wyoming County station, WNUC, which was an average station at its best).
You can visit WLOF's website here http://www.wlof.net/
- Fybush, Scott. New England Radio Watch. January 22, 1999.
- Call Sign History
- Buffalo News, August 16, 2009