WLOX

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WLOX
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Biloxi/Gulfport/
Pascagoula, Mississippi
City of license Biloxi
Branding WLOX ABC (general)
WLOX News (newscasts)
WLOX CBS (on DT2)
Bounce South Mississippi
(on DT3)
Slogan The News For
South Mississippi
Channels Digital: 39 (UHF)
Virtual: 13 (PSIP)
Subchannels 13.1 ABC
13.2 CBS
13.3 Bounce TV
Network ABC and CBS
Owner Raycom Media
(WLOX License
Subsidiary, LLC)
First air date September 15, 1962; 51 years ago (1962-09-15)
Call letters' meaning BiLOXi
Sister station(s) WDAM-TV, WLBT
Former callsigns WLOX-TV (1979-2003)
Former channel number(s) 13 (VHF analog, 1962-2009)
Former affiliations The Tube, This TV
(both on DT3)
Transmitter power 715 kW
Height 366 m
Class DT
Facility ID 13995
Transmitter coordinates 30°43′22″N 89°5′28″W / 30.72278°N 89.09111°W / 30.72278; -89.09111
Website wlox.com

WLOX is the combined ABC-affiliated and CBS-affiliated television station for the Mississippi Gulf Coast that is licensed to Biloxi. It broadcasts a high definition digital signal on UHF channel 39 (or virtual channel 13.1 via PSIP) from a transmitter in unincorporated southern Stone County near McHenry. The station can also be seen on Cable ONE channel 3 and 11 as ABC and channel 8 as CBS and in high definition on digital channel 455 as ABC and high definition on digital channel 456 as CBS. Owned by Raycom Media, WLOX has studios on DeBuys Road in Biloxi. Syndicated programming on this outlet includes Wheel of Fortune, Inside Edition, Live! with Kelly and Entertainment Tonight among others.

Digital channels[edit]

Channel Video Aspect PSIP Short Name Programming
13.1 720p 16:9 WLOX-DT Main WLOX programming / ABC
13.2 480i 4:3 CBS WLOX-DT2 / CBS
13.3 Bounce Bounce TV

History[edit]

WLOX was the first television station on the Mississippi Gulf Coast, having begun operations September 15, 1962. It was founded by the Love family who also owned WLOX radio (1490 AM now WXBD). Due to ABC having an affiliate farther east in Pensacola, Florida rather than Mobile, Alabama, WLOX-TV helped fill a void in areas west of Mobile that could not receive ABC programs. Until 1978, WLOX also filled a void in the New Orleans, Louisiana area as it cleared ABC's daytime soap operas, most of which were declined by WVUE during this time. WVUE also preempted moderate amounts of other ABC shows.

As WLOX had a Grade B signal in New Orleans, these programs thus remained available to viewers in that area. However, most of the New Orleans network affiliates are currently seen on cable in Biloxi and Gulfport causing competition for WLOX. On the other hand, this outlet is the default ABC affiliate for the Hattiesburg/Laurel, Mississippi market which does currently not have its own ABC station. From May 18, 1979 until July 3, 2003 the station employed the use of the -TV suffix in its call sign.

In 1993 along with all other ABC affiliates in Mississippi, WLOX refused to air NYPD Blue. However, unlike the other stations, the station never aired the show during its entire twelve-year run due to decency standards, opting to air reruns of Home Improvement and other sitcoms instead in the time slot. Rival Fox affiliate WXXV-TV picked up the show in 1994. The Love family sold WLOX to the Liberty Corporation in March 1995. Originally part of its Cosmos Broadcasting division, it came directly under the Liberty banner following the company's exit from the insurance business in 2000. Liberty would eventually merge with Raycom Media in 2006.

WLOX remained on the air during Hurricane Katrina even though its studios were heavily damaged in the storm. During the event, the station continued to broadcast non-stop for more than twelve days afterward. WLOX created an award-winning two-disc DVD set about the storm entitled "Katrina: South Mississippi's Story". Footage of its building being damaged and the move to a "temporary studio" were part of The Weather Channel series Storm Stories on June 5, 2010. Anchor Rebbecca Power's survival after returning home from the station was the main focus of the show. In 2006, WLOX received the Edward R. Murrow National Award in the category of continuing coverage for its around-the-clock broadcasting of Hurricane Katrina and the storm's aftermath. WLOX also received a Southern Regional Emmy Humanitarian award in June 2006.[1] It was added to DirecTV and Dish Network systems in the Biloxi/Gulfport market on June 16, 2010.

In March 2012 during the station's anniversary celebration, WLOX began airing a vague promotional advertisement alluding to having an "eye" on the future with the CBS "eyemark" logo in the background of the spot. The station's front website banner also incorporated a "CBS - coming soon" link to the advertisement on YouTube suggesting a future digital subchannel with a schedule from the network for the market would be offered through WLOX. The station formally announced the CBS affiliation on March 28, 2012 with carriage on WLOX-DT2 replacing a 24-hour local weather channel. It was also made public that Cable ONE will carry WLOX's CBS channel in addition to its existing carriage of WWL-TV from New Orleans and Mobile's WKRG-TV both of which have long served as the default CBS affiliates for the Mississippi Gulf Coast.

During instances of severe weather, updates will broadcast on all WLOX digital services when warnings are issued by the National Weather Service. The addition of CBS to WLOX-DT2 is be similar to a launch made by sister station WALB in Albany, Georgia. In that outlet's case, however, it added ABC to its second digital subchannel to compliment its primary NBC service. This station went live with CBS programming on April 8 starting with The Masters.[2][3][4][5][6]

Newscasts[edit]

Nightly news open at 10.

Among former WLOX employees is Chuck Scarborough who is currently the main co-anchor for WNBC in New York City and ABC's Good Morning America anchor Robin Roberts. Scarborough is a Mississippi Gulf Coast native while Roberts grew up in nearby Pass Christian, Mississippi. Roberts' sister, Sally-Ann, remains close to the area working at WWL-TV in New Orleans. WLOX upgraded its local newscasts to high definition level on May 25, 2011 complete with a new set and updated corporate graphics from Raycom. With the launch of CBS on WLOX-DT2, simulcasts of some local newscasts from the main channel are included in its schedule.

More specifically, WLOX's thirty minute weekday afternoon show at 4, weeknight broadcast at 6, and weekend morning news are not seen on that second subchannel. The weekday morning program, Good Morning Mississippi, is only seen from 5 until 6:30 on the CBS channel. There is also a new program aired weeknights at 6:30 seen exclusively on WLOX-DT2. WLOX operates its own weather radar at its facility that is known on-air as "Mississippi Power Doppler". In addition to its main studios, the station operates a Jackson County Bureau in Pascagoula. WLOX shares resources (such as video footage) with sister outlet NBC affiliate WDAM-TV in Laurel.

Newscast titles[edit]

  • WLOX-TV News (1962–1966)
  • Newsroom (1966–1971)
  • Channel 13 News (1971–1978)
  • Newsline 13 (1978–1984)
  • NewsWatch 13 (1984–1999)
  • WLOX News (1999–present)

Station slogans[edit]

  • "The News For South Mississippi" (1992–present)
  • "Building South Mississippi Together" (2005–2011)

News team[7][edit]

Anchors

  • Karen Abernathy - weeknights at 4 and 5 p.m.; also health reporter and "WLOX Backstage" segment producer
  • David Elliott - weeknights at 4 and 5 p.m.; also WLOX News This Week host, and producer of "Sunday Night Extra" and "Page 13" segments
  • Meggan Gray - weekday mornings (4:30-7 a.m.); also reporter
  • Jeff Lawson - weeknights at 6 and 10 p.m.; also reporter
  • Christina Garcia - weeknights at 6, 6:30 and 10 p.m.; also reporter
  • Rhonda Weidner - weekday mornings (4:30-7 a.m.) and weekdays at 11 a.m.
  • Caray Grace - Saturdays at 6, Sundays at 5:30 and Weekends at 10pm
  • Jonathan Brannan - weekend mornings Good Morning Mississippi Weekend


WLOX 24/7 Weather

  • Mike Reader (AMS Seal of Approval) - chief meteorologist; weekdays at 4, 6 and 10pm
  • Carrie Duncan (member, NWA; member, AMS) - meteorologist; weekdays at 11am, 5pm and 6:30 pm
  • Tommy Richards (member, NWA) - meteorologist; Good Morning Mississippi (4:30 - 7am)
  • Joel Young - meteorologist; weekends Good Morning Mississippi Weekend, Saturdays at 6pm, Sundays at 5:30 & weekends at 10pm; also fill in meteorologist

Sports team

  • A.J. Giardina - sports director; weeknights at 6 and 10 p.m.
  • Tyler Bouldin - Sports Anchor; Saturdays at 6 p.m., Sundays at 5:30 and weekends at 10 p.m.

Local program host

  • Jim Tabor - Shop South Mississippi host
  • Ken Flanagan - WLOX LawCall host

Reporters

  • Trang Pham Bui - education reporter
  • Patrice Clark - Jackson County bureau chief
  • Michelle Lady - Good Morning Mississippi Reporter
  • TBA - general assignment reporter
  • Steve Phillips - senior reporter
  • Al Showers - Hancock and Pearl River Counties reporter
  • Danielle Thomas - general assignment reporter
  • Doug Walker - general assignment reporter; also co-host of WLOX News This Week

Notable former on-air staff[edit]

References[edit]

External links[edit]