WLQR (AM)

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This article is about AM 1470 in Toledo. For the station at 106.5 FM at Delta, see WLQR-FM.
WLQR
City of license Toledo, Ohio
Broadcast area Toledo Metropolitan Area
Branding Talk Radio 1470
Frequency 1470 kHz
First air date 1954 (1954)
Format News/Talk
Power 1,000 watts
Class B
Facility ID 65958
Transmitter coordinates 41°37′54.2″N 83°28′37.8″W / 41.631722°N 83.477167°W / 41.631722; -83.477167Coordinates: 41°37′54.2″N 83°28′37.8″W / 41.631722°N 83.477167°W / 41.631722; -83.477167 (NAD83)
Callsign meaning formerly used on the 101.5 frequency
Former callsigns WWWM (AM) (1990–1995)
WOHO (before 1990)
Owner Initially, Sam Sloan, then Cumulus Media
(Cumulus Licensing, LLC)
Sister stations WKKO, WLQR-FM, WRQN, WMIM, WWWM-FM, WXKR, WXKR-HD2/W264AK
Webcast Listen Live
Listen Live via iHeart
Website talkradio1470.com

WLQR (1470 AM, Talk Radio 1470) is a news/talk radio station in Toledo, Ohio. WLQR is the Toledo affiliate for the Detroit Lions, Detroit Pistons, Detroit Red Wings, Detroit Tigers and the Ohio State Buckeyes (football and basketball). The station also broadcasts high-school football games. It was the flagship station for Toledo Mud Hens baseball from 2003 to 2007, but the team announced in October 2007 that it would move to Clear Channel-owned WCWA.

History[edit]

For many years 1470 kHz AM in Toledo was home to WOHO, a leading "Rockabilly" music station in Toledo from the 1950s under the auspices of Program Director "Johnny Dauro" and owner Sam Sloan. In 1962 Johnny and most of the staff were let go, including George Mishler who went to WMGS in Bowling Green as Program Director. Mishler in 1964 went to Voice of America in Washington, D.C., ultimately to become a manager of the Special English programming where he retired in 1984. Bob Martz, the Program Director for WTOD 1560, an "early 5,000-Watt Rock station", was hired and he immediately replaced the "Rockabilly" jocks with "Rock & Roll" jocks. During the Top-40 years, the disc jockeys were known as the "WOHO Good Guys". Music-era D.J.s included: Tommy Dean, Swingin Sweeney, Gary Calvert, Peter Tripp, John Garry, Larry Obrien, Bob Martz, Sam Holeman, Rick Randall, Bob B. Rich, E. Alvin Davis, Program Director Don Armstrong (late 60s/early 70s), Bill Manders, Bob Kelley, Larry Love (Larry Weseman) , Ben Gall, Russ Simpson, Buddy (Fred Malnofski) Carr, Earl (Sharninghouse) Richards, Tommy Vance, Ken R. Deutch, Sir Bernard J. Quayle, Mike Cook, Mike Morin, Corey Deitz,and Jay Scott, News Director Craig (Hugh Ledoux) Edwards, and news staffers, Cheryl Deutsch, Scott Feldman, Lou Hebert, Irwin Young, Hank Neyer and Ken (Robey) Roberts. There was also the inimitable Gear Jammin, Double Clutchin', Cookie Crunchin', Curb Jumpin' "MOJO MAN" aka Sid D. Grubbs.

Russ Simpson, a Canadian, became the host of "Royale Windfall" on CHAN-TV in Vancouver; he died in 2004. Buddy Carr (who later became the original owner of WRED is the only former "Good Guy" still on the air in Toledo. WOHO was also a longtime affiliate of Casey Kasem's American Top 40. Craig Edwards retired in 2008 as Program Director of KRLA in Los Angeles.

WOHO evolved from Top 40 into an adult contemporary station by 1983, and remained so through the rest of the 1980s. The station changed its callsign to WWWM in 1990; it was briefly a country music station, before switching to urban adult contemporary music as an affiliate of Satellite Music Network's The Touch (radio network) The Touch format (now part of [Cumulus Media). The station switched to sports as WLQR in November 1995.

From 1971 to 1995, WLQR was also the call sign of an Easy Listening (then Adult Contemporary music) station on 101.5 MHz FM in Toledo (later WRVF 101.5, "The River").

Later developments[edit]

WLQR broadcasts on 1470 kHz with a power output of 1000 watts; it has a different signal pattern during the day than it does at night.[1] The transmitter and four towers are located on Pickle Road, east of Toledo (in Oregon, Ohio). The station originally went on the air in 1954 as WOHO. WOHO AM 1470 was owned by the Lew Dickey family, who now control the Cumulus Broadcasting Company; therefore, AM 1470 was their flagship/first station. The studios at the transmitter site are no longer in use, since the WLQR studios have been moved to the Cumulus Toledo-Cluster facility in South Toledo. The Pickle Road studios were also later shared with sister station WXEZ/105.5 FM, ("Z-105" during the 1970s and 1980s, and later WWWM-FM Star 105-5).

On June 22, 2009 the modern rock format of "106.5 The Zone" WRWK, suffering from declining ratings, was dropped in favor of a full-time simulcast of WLQR and the new callsign of WLQR-FM. WLQR-FM also broadcasts in HD Radio. "The Zone" programming moved to the HD-2 side channel of sister station WXKR and later also to a low-powered translator station of WXKR-HD2, broadcasting on 100.7 MHz FM. However, WXKR-HD2 and its translator have since switched to a contemporary hit radio format as "The Vibe"; "Zone" programming is available only on WXKR-HD3. Due to aging towers and a failing ground system, the transmitter power of WLQR-AM has been reduced to approximately 330 watts from its licensed 1-kW allocation. Cumulus hopes to restore WLQR with new towers and resume its rated power from a new location.

On August 9, 2012, it was announced that AM 1470 would drop its sports format (which will still be carried on WLQR-FM) to become a news/talk station, featuring such syndicated personalities as Don Imus, Geraldo Rivera, Mike Huckabee, and Mark Levin.[2]

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