WLTJ

WLTJ

City of license	Pittsburgh, Pennsylvania
Broadcast area	Pittsburgh metropolitan area
Branding	Q 92.9
Slogan	The Best Music Mix
Frequency	92.9 MHz (also on HD Radio) 92.9 HD-2 for Soul and R&B 92.9 HD-3 for Classic rock
First air date	April 4, 1942 (as KDKA-FM)
Format	Hot Adult Contemporary
ERP	43,000 watts
HAAT	260 meters
Class	B
Facility ID	73889
Callsign meaning	LiTe (former branding)
Former callsigns	KDKA-FM (1942-1979) WPNT (1979-1986)
Owner	Steel City Media
Sister stations	WRRK-FM
Webcast	Listen Live
Website	q929fm.com

For the current KDKA-FM in Pittsburgh, see KDKA-FM.

WLTJ (92.9 FM), is an Hot Adult Contemporary music format radio station based in Pittsburgh, Pennsylvania. The station, which is owned by Steel City Media, broadcasts with an ERP of 43 kW. Its transmitter is located in Pittsburgh.

History

WLTJ was originally known as KDKA-FM, and at times was simulcast with its then AM sister station. During the 1970s, KDKA-FM was an automated station that played beautiful music during the day, and classical music at night. In October 1979, the station changed its call letters from KDKA-FM to WPNT (The Point). They also dropped the classical music for an all-beautiful music format with live announcers. It had a good debut, taking ratings away from the beautiful music station next to it on the dial, WJOI (93.7 FM, which would later take the KDKA-FM callsign). In 1984, the switch was made from beautiful music to adult contemporary, although the call letters remained the same.

WPNT was then purchased by Long Island-based entrepreneur Saul Frischling in April 1984 for $3 million. Though Frischling himself is listed as the licensee, the station did business at that time as Legend Communications and then changed its name to Steel City Media in the late 1990s.

Almost immediately after Frischling purchased WPNT, it switched its format from easy listening to a totally live format of light adult contemporary, yet the station continued to bill itself as "The Point". The station then moved its studios from the KDKA home at One Gateway Center to 1051 Brinton Road, in suburban Pittsburgh's Forest Hills.

WPNT's original lineup of on-air personalities at the time of start-up under the new format was Program Director Nat Humphries hosting mornings, John Gallagher for middays, Jon Summers for afternoons, Peter Morley for evenings, Jean Lam hosting overnights, and news anchors Jeff Long and Rick Charles. After the station switched its calls, a new program known as "Heartlite" was created as a three-hour request and dedication show from 9 to midnight, hosted by Morley. The show was one of the first of its kind in the nation at the time.

Weekend and fill-in announcer Gary Love would later assume responsibilities for the morning show from Hart, and Beth Bershok would assume Jean Lam's overnight shift by the end of the 1980s, in addition to doing traffic reports with Love on the morning show. The chemistry between Gary and Beth worked so well that the decision was made in the early 90's to pair them together and bill them as equals. "Gary and Beth in the Morning" aired from 1991 until the station's format change in 2008.

Music was a mixture of current and recurrent adult contemporary hits with a mix of standard hits from artists such as Sérgio Mendes, Dionne Warwick, Barbra Streisand, and Andy Williams. Songs by those artists became a featured part of WLTJ's playlist and later became known as "Lite FM Encores".

Two years later, in an effort to better reflect its image as that of a light adult contemporary station, the station took on the call letters WLTJ and the moniker "Lite FM 92.9". Not long after the change, the station moved to a new, state-of-the-art broadcast facility at Seven Parkway Center in Green Tree borough.

WLTJ became a dominant force among Pittsburgh Arbitron ratings, and among listeners as an office favorite.^{[citation needed]} In 1989, WLTJ's position as a listen-at-work radio station was challenged when Pittsburgh's longtime easy-listening institution, WSHH, switched to a soft adult contemporary format and used its existing audience base to replicate WLTJ's ratings successes.

WLTJ and WSHH often ran neck-and-neck in the ratings with similar formats, with one or the other occasionally shifting to the older or younger core of the 25-54 age demographic in order to keep up with ratings trends. That competition continues between the two stations today. Both WLTJ and WSHH share the distinction of being held by private owners, as opposed to publicly traded multiconglomerate broadcast operations.

In 1993, after the FCC relaxed its ownership rules and allowed companies to own more than one FM station in the same market, Legend Communications purchased album rock formatted WRRK-FM (licensed to Braddock) from WHYW Associates. The station, which had been known as 97 Rock, reverted back to its previous format of classic rock and its former moniker, Magic 97. The call letters, however, did not revert back to WMYG, and the station became known as "Magic 97 WRRK".

In 2000, both stations moved to a new, more spacious location on Smithfield Street in downtown Pittsburgh, with state-of-the-art, all-digital equipment.

Of the original WPNT adult contemporary weekday lineup, John Gallagher lasted until the entire staff was dismissed during the format adjustment made the weekend of March 23, 2008. George Hart died of complications from liver transplant surgery in 1993. Pat Bridges, who had joined the station in the early 80s in a part-time capacity, returned in 2004 to assume the role of host for "Heartlite".

After consistently disappointing ratings, the WLTJ identity disappeared the weekend of March 23, 2008 and the station was immediately rebranded as "Q92.9" with a different music mix. Station executives said they wanted to add more '90s music and felt the station needed an imaging overhaul to complete the transition. Most of the music from the 1970s was dropped, and more upbeat material from the 80s and 90s was added along with more current hits.

The New "Q92.9"

The station began with no DJs. The station has a live air staff from 5:30 am to 12 am weekdays and 9 am to 7 pm on weekends. They also have weather and traffic reports, which were not initially run in the early days of the format.

In November 2009, WLTJ shifted directions to Hot Adult Contemporary, with most of the musical mix focusing on more current product with some classics from the 1980s and 1990s getting less playtime.

As the radio stations new identity progressed, in May 2011, WLTJ's formats changed once again. Focusing on a bigger music mix, the "80's, 90's, 2K and Today!" slogan and musical selection was brought to Q92.9. Competition with long time opponent Wish 99.7 seemed to lessen with their format change. With this, competition with other Pittsburgh radio, 96.1 Kiss and Star 100.7 began, stating the Q had a bigger mix than the two mentioned.

In addition to this change, the Q-Tags that were heard at the beginning of the Q's days, which stated the name and artist of every song at the end, were eliminated to create a faster paced, less interruptive musical selection, stemming from the opinions of some listeners.

Slogans and logos

The Old Logo, "Lite Rock 92.9"

See New Q92.9 Logo Above.

External links

• Q92.9 official website
• Query the FCC's FM station database for WLTJ
• Radio-Locator information on WLTJ
• Query Arbitron's FM station database for WLTJ
• List of "grandfathered" FM radio stations in the U.S.