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|Branding||Fox UP (general)
Fox UP News (newscasts)
|Slogan||Upper Michigan's Source|
|Channels||Digital: WLUC-DT 35.2 (UHF)
Virtual: 6.2 (PSIP)
|Affiliations||Fox (primary; 2009-present)
America One (secondary)
|Owner||Sinclair Broadcast Group
(WLUC Licensee, LLC)
|First air date||2005|
|Call letters' meaning||see WLUC|
|Sister station(s)||WPBN-TV / WTOM-TV, WGTU / WGTQ, WWMT, WEYI-TV, WBSF, WSMH|
|Former affiliations||The Tube
NBC Weather Plus
|Transmitter power||83 kW (digital)|
|Height||262 m (digital)|
|Facility ID||21259 (digital)|
|Licensing authority||FCC (digital)|
WLUC-DT2 is the Fox-affiliated television station for Michigan's Central Upper Peninsula. It is a second digital subchannel of NBC affiliate WLUC-TV that is owned by Sinclair Broadcast Group. Over-the-air, the station broadcasts a standard definition digital signal on UHF channel 35.2 (or virtual channel 6.2 PSIP) from a transmitter on South Helen Lake Road in Republic Township southeast of unincorporated Republic. The station can also be seen on DirecTV channel 7 in high definition and Charter channel 11 and in high definition on digital channel 706.
Through a secondary arrangement, it airs America One during the late-night and morning hours in addition to fulfilling the outlet's mandated E/I requirements. Syndicated programming on WLUC-DT2 includes Two and a Half Men, Family Guy, My Name Is Earl, and The Andy Griffith Show among others. Its parent station has studios on U.S. 41/M-28 in Negaunee of Negaunee Township. Although WLUC-DT2 does not have its own web address, it maintains a separate section within the main channel's website.
While under Raycom Media ownership, this subchannel signed-on for the first time in late-2005 carrying The Tube Music Network. After that network shut down October 1, 2007 due to a lack of advertising revenue, NBC Weather Plus was added. Later, the 24-hour automated weather channel was dropped in favor of Universal Sports. Throughout its association with those three services, WLUC-DT2 was carried on Charter digital channel 306.
In July 2009, WLUC announced it would begin carrying Fox on this second digital subchannel starting August 17. At this point, Universal Sports was dropped after programming from America One was added in a secondary nature. The subchannel replaced WZMQ (formerly WMQF) as the market's Fox affiliate in the wake of the Equity Media Holdings bankruptcy, and the digital transition effectively taking WMQF off the air due to lack of digital facilities.
WZMQ is now back on-the-air after being sold to new owners, switching to This TV, and moving MyNetworkTV to a new second digital subchannel. As of 2012, Me-TV has begun airing airing on WZMQ's main feed with MyNetworkTV and This TV on the second digital subchannel while a third feed has launched Antenna TV. Even before adding Fox to this subchannel, WLUC carried some programming from the network in the early-1990s before WLUK-TV in Green Bay, Wisconsin switched to Fox. Although subject to blackout restrictions, WLUC-DT2 (FOX UP) is a primary NFL affiliate of Green Bay Packers football during the 2012 season due the majority of the local fans supportive of Green Bay despite a sizable minority fans more loyal to Detroit which is more than twice the driving distance from Marquette.
In addition to this Fox subchannel offered from WLUC, the network is available in the Upper Peninsula over-the-air from WLUK in Menominee County and through a low-powered digital translator of that station in Escanaba. Gogebic County is covered by KQDS-TV from Duluth, Minnesota. The Eastern Upper Peninsula is covered by WWUP-DT 10.2 (a standard definition digital simulcast of WFQX-TV from Cadillac).
In 2012, lobbying from WLUC, combined with new affiliation requirements from Fox disallowing cable carriage from other affiliates outside a station's market, forced WLUK from most cable systems in the western and central portions of the Upper Peninsula. There were no changes on DirecTV since WLUK was never available to viewers outside Menominee County in the Upper Peninsula.
After WLUC-DT2 initially added Fox, it offered a nationally syndicated newscast weeknights at 6:30 taped in advance. Known as INN News, the program was produced for America One by the Independent News Network from studios on Tremont Avenue in Davenport, Iowa. This was eventually dropped in favor syndicated programming as the subchannel developed more.
On September 8, 2009, WLUC-DT2 added the area's second weeknight prime time newscast to its schedule known as Your Fox UP News in Primetime. The thirty minute broadcast competes with another half-hour show airing at the same time on CW affiliate WBKP that is produced by ABC affiliate WBUP. WLUC-DT2's news originates from a secondary set at the U.S. 41/M-28 studios featuring a separate graphics scheme and unique segments such as viewer feedback and daily polls. There is no regular sports segment seen during the broadcast although a quick update can be given on teams with local and regional interest.
Your Fox UP News in Primetime maintains a separate news anchor and reporter assigned exclusively to WLUC-DT2 although additional reporters can also be seen. The on-air team includes news anchor David Fath, Chief Meteorologist Karl Bohnak (with an AMS Seal of Approval), and reporter Gabriella DeLuca. There is also a local lifestyle/outdoors program known as XUP that is hosted by Nick "Juice" Terbrack. In addition to its main studios, WLUC operates bureaus in Escanaba (on Ludington Street), Iron Mountain (on South Stephenson Avenue/U.S. 2/U.S. 141), and Houghton (on Sheldon Avenue/U.S. 41). The Iron Mountain Bureau also serves Kingsford while the Houghton Bureau also serves Hancock.