|City of license||Lynchburg, Virginia|
|Broadcast area||Lynchburg, Virginia
|First air date||1930|
|Power||250 Watts daytime
14 Watts nighttime
|Callsign meaning||W Lynchburg VirginiA|
|Owner||Chesapeake-Portsmouth Broadcasting Corporation|
WLVA was Lynchburg's first radio station, initially broadcasting in 1930 on 590 kHz.
Until the late 1970s, WLVA had many listeners, but FM radio took away a lot of the audience. During part of the 1990s WLVA was part of the three stations know as "The Lake," simulacasting on 106.9 FM and 880AM from Smith Mountin Lake. The format was "All the Great Songs," very similar to The Music of Your Life format. For several years during the 1990s, WLVA became a talk-radio station. Most of this programming was lost within a year after WLNI-FM signed-on.
In 2005, Truth Broadcasting purchased WLVA from Kovas Communications. The station was off the air at that time. In 2008, Truth Broadcasting, whose president was Stuart Epperson, Jr., announced WLVA's sale to Chesapeake-Portsmouth Broadcasting Corp., whose president was Nancy Epperson. In 2011, another of Chesapeake-Portsmouth Broadcasting's stations, WLES-AM of Bon Air/Richmond started broadcasting on 590 kHz, while the still silent WLVA was given 580 kHz.
As of June 1, 2012, WLVA switched formats from Religious to Oldies/Classic Rock format as "QRockRadio". In November 2012, WLVA began simulcasting on translator W294BO on 106.7FM from nearby Concord, Virginia.
May 31, 2013 was the final day that WLVA and W293BY transmitted QRockRadio. On June 1, 2013, W293BY started simulcasting gospel stations WKBA/WKPA (AM 1550 from Vinton / AM 1390 from Lynchburg). For most of June, WLVA rebroadcast the output of local talk station 1050 WBRG. On September 1, WLVA returned to the air with a Talk format.
- "WLVA Facility Record". Federal Communications Commission, audio division.
- Bethany Fuller, "WLVA Lands New Owner," The News & Advance, October 8, 2005.
- "Deals," Broadcasting & Cable, December 15, 2008.
- Query the FCC's AM station database for WLVA
- Radio-Locator Information on WLVA
- Query Nielsen Audio's AM station database for WLVA
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