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City of license Lynchburg, Virginia
Broadcast area Lynchburg, Virginia
Roanoke, Virginia
Bedford, Virginia
Frequency 580 kHz
First air date 1930
Format Talk
Power 250 Watts daytime
14 Watts nighttime
Class B
Facility ID 39579
Transmitter coordinates 37°25′39.0″N 79°13′23.0″W / 37.427500°N 79.223056°W / 37.427500; -79.223056
Callsign meaning W Lynchburg VirginiA
Owner Brent Epperson

WLVA is a broadcast radio station licensed to Lynchburg, Virginia, serving Lynchburg, Roanoke and Bedford. WLVA is owned and operated by Brent Epperson.[1]


WLVA was Lynchburg's first radio station, initially broadcasting in 1930 on 590 kHz.[2]

Until the late 1970s, WLVA had many listeners, but FM radio took away a lot of the audience.[3] During part of the 1990s WLVA was part of the three stations know as "The Lake," simulacasting on 106.9 FM and 880AM from Smith Mountin Lake. The format was "All the Great Songs," very similar to The Music of Your Life format. For several years during the 1990s, WLVA became a talk-radio station. Most of this programming was lost within a year after WLNI-FM signed-on.

In 2005, Truth Broadcasting purchased WLVA from Kovas Communications. The station was off the air at that time.[3] In 2008, Truth Broadcasting, whose president was Stuart Epperson, Jr., announced WLVA's sale to Chesapeake-Portsmouth Broadcasting Corp., whose president was Nancy Epperson.[4] In 2011, another of Chesapeake-Portsmouth Broadcasting's stations, WLES-AM of Bon Air/Richmond started broadcasting on 590 kHz, while the still silent WLVA was given 580 kHz.[5]

The WLVA call letters were once attached to WSET-TV, the Lynchburg-based ABC affiliate, which was known as WLVA-TV.

As of June 1, 2012, WLVA switched formats from Religious to Oldies/Classic Rock format as "QRockRadio". In November 2012, WLVA began simulcasting on translator W294BO on 106.7FM from nearby Concord, Virginia.

May 31, 2013 was the final day that WLVA and W293BY transmitted QRockRadio. On June 1, 2013, W293BY started simulcasting gospel stations WKBA/WKPA (AM 1550 from Vinton / AM 1390 from Lynchburg). For most of June, WLVA rebroadcast the output of local talk station 1050 WBRG. On September 1, WLVA returned to the air with a Talk format.

On February 16, 2014, Chesapeake-Portsmouth Broadcasting sold WLVA to Brent Epperson, at a purchase price of $55,000.


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